Senior Events Marketing Manager, Empowerly

• We’re looking for a strategic and hands-on Senior Manager of Events Marketing to own Empowerly’s event marketing function across in-person, virtual, and hybrid experiences
• BS in Marketing, Integrated Marketing, Communications, Product Marketing, etc ; MBA preferred
• 7+ years of experience in event marketing with a strong record of delivering impact across in-person, virtual, and hybrid formats
• Deep understanding of lead generation, campaign development, and event funnel metrics
• Fluency in CRM and marketing tools (HubSpot preferred) for event setup, lead capture, and reporting
• Experience building scalable programs with limited resources
• Ability to work cross-functionally within Marketing, BDRs, AEs, and analysts to drive pipeline outcomes
• Excellent project management, vendor negotiation, and communication skills
• Strong analytical instincts — you know how to measure success, tell a data story, and iterate
• Familiarity with AI tools, marketing automation, or prompt-based platforms is a plus

Desirable

• Your role will be to build memorable events that not only elevate our brand, but also generate qualified leads, accelerate deals, and empower our BDR and AE teams
• You’ll work closely with marketing leadership, sales, and our Senior Marketing Analyst to ensure every event is integrated into our funnel, captured in HubSpot, and optimized for revenue impact
• Own and execute a company-wide event strategy aligned to marketing and sales objectives
• Design a mix of brand and revenue-driving activations—from school-based events and regional field campaigns to national conferences and virtual webinars
• Develop event plans that map to buyer personas and lead lifecycle stages
• Reate field marketing programs that directly support the BDR and AE teams
• Partner with sales to pre-load events with target leads, then follow up with campaign-driven outreach
• Track and optimize lead capture and routing in HubSpot and Salesforce
• Serve as a bridge between marketing events and sales pipeline acceleration
• Manage end-to-end event execution: budget, vendors, timelines, logistics, and on-site operations
• Drive digital experiences using webinar and virtual event platforms
• Ensure every event has clear KPIs, follow-up workflows, and post-event insights
• Explore and recommend AI tools that improve event planning, lead scoring, personalization, and post-event engagement
• Work closely with our Senior Marketing Analyst to implement automations via HubSpot or other marketing tech
• Stay current on AI trends in marketing and event execution
• Build relationships with school administrators, PTAs, conference organizers, and education communities
• Lead co-marketing events and sponsorship opportunities that grow brand awareness