Digital Marketing Manager, HealthHero

• Minimum of 4 years’ of hands‑on experience in B2C demand generation within a start‑up or scale‑up environment
• Strong practical experience managing paid media including:
• PPC / Search
• Paid social
• Affiliate marketing
• Proven track record of scaling acquisition channels while maintaining efficiency
• Highly data‑driven, comfortable analysing performance and making insight‑led decisions
• Experience managing budgets and forecasting performance
• Comfortable working at pace, with ambiguity, and evolving priorities
• Strong communication and stakeholder‑management skills

Desirable

• We’re looking for an experienced Digital Marketing Manager (B2C) to own and scale our demand generation engine in a fast‑paced, high‑growth start‑up/ scale‑up environment
• This role is hands‑on and performance‑driven, with a strong focus on paid and unpaid media channels (PPC, paid social, and affiliate marketing) to drive customer acquisition, improve conversion rates, and maximise ROI
• Reporting to the Commercial Director – Consumer, you’ll play a key role in accelerating growth, working closely with internal teams and external partners to build, optimise, and scale B2C digital campaigns
• Own and execute B2C demand generation strategy across paid digital and unpaid channels
• Plan, launch, optimise, and scale PPC campaigns (e.g. Google Search, Display, YouTube)
• Manage paid social campaigns across platforms such as Meta, TikTok, LinkedIn and others as relevant
• Develop and grow a high‑performing affiliate marketing programme, managing partners, networks, and performance
• Continuously analyse performance and optimise campaigns to improve CPA, ROAS, conversion rates, and LTV
• Manage digital marketing budgets effectively in a high‑growth environment
• Test, learn, and iterate - A/B testing creatives, landing pages, audiences, and messaging
• Work closely with brand, product, data, and commercial teams to align acquisition activity with wider business goals
• Grow customer lifetime value with suitable initiatives/ programmes in collaboration with Product and other functions
• Manage agencies, freelancers, and platforms as required
• Keep up to date with digital trends, tools, and best practice in B2C growth marketing

• Please submit your application and cover letter by Friday 17th April 2026 (17:00)