Senior Marketing Operations Manager, Included Health
$114.3-193.2k
+ Equity. Salary dependent on location
Digital healthcare provider
Open for applications
Digital healthcare provider
1001+ employees
Open for applications
$114.3-193.2k
+ Equity. Salary dependent on location
1001+ employees
Company mission
To raise the standard of healthcare for everyone, everywhere.
Role
Who you are
- Bachelor’s degree in marketing, business, analytics or related field; or an equivalent combination of education and experience sufficient to perform the essential functions of the job
- Minimum of 8 years of marketing experience with lead generation, marketing automation, lead nurturing, customer management, email, data analysis and marketing technology integrations or other applicable experience. Experience in the healthcare industry, preferred
- Deep proficiency in marketing technology tools, such as CRM systems, marketing automation platforms, and analytics tools (e.g., Salesforce, HubSpot, Marketo, Google Analytics)
- High learning quotient with solid problem solving, decision making and organizational skills
- Advanced analytical, with the ability to interpret data and make data-driven recommendations
- Solid knowledge of digital marketing trends and best practices
- Technically capable, an excellent communicator and a desire to improve operations and processes
- Ability to handle multiple facets of projects at multiple phases of development and implementation
- Prompt and regular attendance at assigned work location
- Ability to work shifts of at least 8 hours, 5 days per week
- Ability to thrive in a fast-paced, high-intensity work environment
- Ability to remain seated in a stationary position for prolonged periods
- Requires eye-hand coordination and manual dexterity sufficient to operate keyboard, computer and other office-related equipment
- No heavy lifting is expected, though occasional exertion of about 20 lbs. of force (e.g., lifting a computer / laptop) may be required
- Ability to interact with leadership, employees, and members in an appropriate manner
What the job involves
- This position is responsible for operationalizing integrated marketing plans by executing data segmentation, campaign implementation, optimizing initiatives leveraging martech tools, and reporting campaign analytics
- The Senior Marketing Operations Manager sits on our Corporate Marketing team and is responsible for our marketing operations strategy, process and execution
- In this role, you will own our corporate marketing technology systems, and be expected to manage projects end-to-end, report on channel performance, and partner with our external agency to deliver high-quality and effective campaigns
- The role plays a key role in championing an omni-channel experience by unearthing opportunities to balance a relationship based selling approach with digital interactions that complement sales efforts
- Oversees Marketing access to Salesforce Sales Cloud CRM and other components of marketing tech stack
- Partners with GTM Ops and Salesforce teams, and other departments to outline a holistic data landscape that can be harnessed by the Marketing team
- Defines the marketing operations and performance measurement vision, roadmap and strategy for intelligent data-driven decision-making and operational excellence
- Evaluates current channel performance and proactively identifies and operationalizes opportunities for improvement
- Executes segmentation for marketing business unit partners and shares information on opportunity sets to pursue
- Builds and presents business cases for marketing automation ‘Test and Learn’ opportunities to business units and marketing leads for evaluation
- Develops strategies to integrate email, digital, social and web channels for maximum efficacy to drive acquisition opportunities
- Uncovers opportunities, gaps and issues stemming from marketing technology integrations, data offerings and operational processes, and works proactively to address them
- Owns technical support and day-to-day operations for various types of marketing campaigns, creating automated processes and implementing improvements where necessary
Our take
As the name suggests, Included Health is on a mission to raise the standard of healthcare for everyone, offering inclusive, integrated virtual care and navigation.
It differentiates itself from competitors with its emphasis on improving health outcomes and challenges faced by communities including LGBTQ+ and BIPOC. The negative healthcare experiences faced by these marginalised groups means they often avoid care at a rate that is around 3x greater than the border US population, putting their health at risk.
With healthcare still fragmented and focused on one-size-fits-all solutions, Included Health is disrupting the market by using technology to match patients quickly with the best care, no matter where they live. It currently counts retail behemoths Walmart and Home Depot as customers.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Sep 2020
$175m
GROWTH EQUITY VC
May 2018
$66m
SERIES D
Total funding: $347m
Company benefits
- Comprehensive medical, dental and vision plans
- All employee spouses and children can access Included Health services at no cost
- For time off, take it when you need it with our unaccrued discretionary time off for all exempt employees
Company values
- We put the member first - Members are the center of our universe. We take the member’s call, hanging up on the boss if we need to. We work together to achieve health outcomes and member moments worth celebrating. We advocate for a healthcare system that works for everyone
- We're here for outcomes - We know that effort is not a substitute for impact. We reward problem solving, removing obstacles and getting it done with integrity. We take accountability for our outcomes, good or bad
- We seek diverse perspective - Diverse voices make a meeting. We walk away from the echo chamber. We create space for different points of view and bring data to inform our thinking. We speak with candor, debate with respect, listen to feedback and follow through with action
- We value change - We know change is our opportunity and adaptation is our super power. We move towards gray spaces, understanding that we may not get it right the first time. We manage ambiguity and are always ready to take on new challenges. We are lifelong learners
- We lead the way - We ask ourselves every day, “is there a better way?” We work together to spark innovation, break down barriers and make wise bets. We encourage unconventional thinking that inspires and works to solve complex problems
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Owen Tripp
(CEO & co-founder)Previously served as a Senior Consultant at Accenture before joining eBay as the Manager and Founder of User Behaviour Intelligence in 2004. Co-founded Reputation.com in 2006, and served as its COO from 2008 to 2012. Was an Advisor at Pathbrite and Life360.
Lawrence "Rusty" Hofmann
(Co-Founder)Studied Medicine at Ohio State, Johns Hopkins and Stanford. Was Assistant Professor at Johns Hopkins from 2000 to 2005, and is now Professor of Interventional Radiology at Stanford. Co-founded Grand Rounds, rebranded to Included Health, in 2012. Is Medical Director at Stanford Health Care.
Diversity, Equity & Inclusion at Included Health
- We’re committed to creating teams that reflect the diversity of our members and ensuring a welcoming and inclusive workplace for people of all backgrounds, beliefs and identities. We’re proud to support our employee resource groups for Women, People of Color, Parents, members of the LGBTQ+ community, and more
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