Associate Director of Customer Marketing & Education, Muck Rack
+ Bonus or commission structure + Equity opportunities
More information about location
Public Relations software
Be an early applicant
Public Relations software
201-500 employees
Be an early applicant
+ Bonus or commission structure + Equity opportunities
More information about location
201-500 employees
Company mission
To transform the way companies engage with the media.
Role
Who you are
- 8+ years of experience in customer marketing, lifecycle marketing, growth or related roles in a B2B SaaS or technology company
- Proven success owning or influencing post-sale metrics such as adoption, retention, expansion or net revenue retention
- Strong understanding of customer lifecycle strategy, segmentation and behavior-driven marketing
- Experience building or scaling customer education, onboarding or product adoption programs
- Demonstrated ability to manage and develop a high-performing team
- A strong balance of strategic thinking and execution, with the ability to build systems and drive results
- Experience partnering cross-functionally with Product, Sales, Customer Success and Enablement
- Experience working with modern marketing and customer engagement tools such as Intercom, marketing automation platforms, CRM systems (e.g. Salesforce) and analytics tools
- Strong communicator who can connect product usage to customer value and business outcomes
- Analytical and data-driven, with a focus on measuring impact and continuously improving programs
What the job involves
- We’re looking for a strategic and collaborative Associate Director of Customer Marketing & Education to lead how customers adopt, expand and advocate for Muck Rack after the sale
- This is a high-impact role with the opportunity to shape how we drive product adoption, customer growth and advocacy across the entire customer lifecycle
- Your mission will be to ensure customers not only understand Muck Rack, but consistently realize its value and grow with us over time
- You’ll report to the Senior Director of Product Marketing and be part of the broader Product and Customer Marketing team, partnering closely with Customer Success, Product and Enablement to align what we bring to market with how customers actually experience and use the product
- Own the post-sale lifecycle strategy across onboarding, adoption, retention, expansion and advocacy, establishing clear stages, core workflows and measurable outcomes tied to product usage, retention and net revenue retention
- Shape and drive expansion strategy by identifying growth opportunities and guiding programs that increase product usage, upsell and cross-sell across accounts
- Own the product adoption strategy by defining key usage behaviors, operationalizing adoption metrics and leading product education to drive depth and frequency of usage
- Partner with Product and Product Marketing to ensure lifecycle and adoption strategies reflect real customer workflows and differentiated value
- Set the vision for scalable learning programs, including webinars, courses and resource hubs that enable customers to achieve meaningful outcomes
- Own the end-to-end advocacy strategy, building a clear path from adoption to advocacy to referral-driven growth, and guiding programs for reviews, case studies and customer references
- Establish and lead a voice of the customer program, including structured feedback systems and Customer Advisory Boards, to inform Product, Marketing and leadership decisions
- Lead and inspire a high-performing team by setting clear priorities, fostering cross-functional collaboration, and developing team members through coaching, feedback, and professional growth opportunities
- How success will be measured in this role:
- Growth in net revenue retention through expansion and upsell
- Faster time to value and increased adoption of core workflows across the customer base
- Higher product usage depth and frequency, leading to improved retention and customer satisfaction
- A scalable advocacy engine that drives reviews, references and referral-driven growth
- Clear, actionable customer insights that influence product, messaging and go-to-market strategy
Our take
Muck Rack was founded in 2009 as a platform for businesses to connect with journalists. As of 2022, tens of thousands of journalists have profiles on Muck Rack that are available for companies such as Google, Pfizer, and Duolingo to browse and employ writers from.
The nature of journalism has evolved since Muck Rack’s founding, with social media and digital outlets taking away market share from printed publications. As the landscape changes, Muck Rack has expanded its services to include a Public Relations Management platform.
It’s moves like this, as well as their shift to a “distributed” business (hybrid or remote), that have sparked renewed investor confidence in Muck Rack. Though the company has been bootstrapped since its founding, Muck Rack received its first outside funding of $180 million in 2022, underscoring the importance investors place on their platform.
With this substantial funding, the future is bright for Muck Rack, as it continues to roll out updates and new features to its platform. Digital content can go viral in a matter of hours, and the creators are not always journalists, meaning Muck Rack must remain agile and quick to respond.
Steph
Company Specialist at Welcome to the Jungle
Insights
31% employee growth in 12 months
Company
Company benefits
- Fully distributed - Much Rack are committed to a permanent, fully remote environment, core to the way they do business.
- Geo-neutral compensation - Much Rack believe in equitable pay regardless of where you live.
- Time off - 4+ weeks off-the-grid vacation, sick and mental health days, and company holidays.
- Insurance - Health, vision, and dental coverage paid at 100% for individuals
- Retirement planning - MUck Rack contribute 3% of your annual salary to your 401k automatically.
- Paid parental leave - 8 weeks fully paid bonding for all parents + up to 8 weeks fully paid recovery from childbirth.
- Full WFH set up - Including monthly phone/internet reimbursement and coworking stipend.
- Learning & development - Take advantage of unlimited access to learning platforms and regular training opportunities.
- No meeting Fridays - Take control of your calendar, and make time for reflection and deep-focus tasks
Company HQ
Brickell, Miami, FL
Leadership
Gregory Galant
(Co-Founder & CEO)Currently CEO & Co-Founder of the Shorty Awards for social media. Previously CEO of RadioTail and Chairman of Halenet.
Lee Semel
(Co-Founder & CTO)Currently Co-Founder and Producer at the Shorty Awards. Previously Founder and CTO of Innofinity.
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