Senior Associate of Content and Copywriting, Housecall Pro
$62.4-78k
+ Equity
Software for home service businesses & professionals
Job no longer available
Software for home service businesses & professionals
501-1000 employees
Job no longer available
$62.4-78k
+ Equity
501-1000 employees
Company mission
Housecall Pro's mission is to champion professionals with exceptional technology that makes their work simpler, smarter, and more profitable.
Role
Who you are
- Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field; or equivalent experience
- 2+ years of experience in copywriting or content creation, with a strong portfolio of work (B2B SaaS or service-based business preferred but not required)
Desirable
- Ability to understand pain points and write audience-focused, benefit-driven copy that balances functionality with emotional engagement
- Expertise in adapting tone and style for different formats and funnel stages
- Familiarity with SEO principles, storytelling, and content optimization techniques
- Exceptional attention to detail and word economy—with a focus on clear, concise, and compelling narratives
- Strong at leveraging data / research to define and tweak content approach
- Ability to work independently and manage multiple projects simultaneously
- Proficiency in Google Suite, ChatGPT, Grammarly, and project management tools such as Jira and Asana
- Critical thinking, problem-solving, and initiative
- Figma and Miro experience a plus
What the job involves
- As a Senior Associate, Content and Copywriting, you are responsible for crafting compelling, high-quality communications that communicate our brand message and resonate with our audience across the customer journey
- You work closely with Marketing and other teams to create content for a variety of channels and formats, including websites, email campaigns, social media, and industry reports
- Your role is critical in ensuring that all written content aligns with our brand voice and effectively supports our marketing strategies
- You bring audience empathy, attention to detail, analytical research, and a thoughtful approach to every project, helping to enhance our brand's presence and effectiveness
- Our team is passionate, empathetic, hard-working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success
- Write clear, engaging, and converting content for all audience touch points across the marketing funnel, including web, video, email, social media, and print
- Collaborate with the content, design teams, and other stakeholders to develop content that aligns with brand guidelines and business objectives
- Edit and proofread copy to ensure it is Pro-focused, free of errors, and meeting the highest quality standards
- Conduct research and interviews to reinforce our positioning and ensure the relevance of content, including quantitative and qualitative measures that help shape decisions about content direction
- Maintain consistency in brand voice and tone across all materials
- Collaborate to develop creative ideas and strategies for campaigns
- Stay up to date on SEO and other content and channel content best practices
- Use data to inform and iterate on content, optimizing for engagement, click-through rates, and conversions
Our take
Housecall Pro offers an all-in-one business management app for home-services professionals operating HVAC, plumbing, electrical, and landscaping businesses.
The resurgent home services market is expected to be worth well over $1 trillion by 2030. With the vast majority of businesses in the space either small or medium sized, there’s obvious value in backend software to take care of laborious but necessary admin in one place.
After five years as a Board Member, Michael Beaudoin became CEO in 2020 to help lead the company’s expansion. Considering that Beaudoin previously spent 13 years at the helm of highly successful home contractor marketplace HomeAdvisor, this seemed to be a shrewd move.
Indeed, the decision has been validated by the company’s 50% year over year growth since then, coupled with its major fundraising efforts and continued expansion within the US and Canada.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2022
$65m
SERIES D
Sep 2018
$30m
SERIES C
Total funding: $115m
Company benefits
- Time off: We work hard and want everyone to find balance in their life. Housecall Pro has a flexible, self-managed Paid Time Off (PTO) program. We also offer 6 paid holidays each year when everyone unplugs and recharges.
- Remote work: Housecall Pro is remote-first and our processes support remote teams working together and asynchronously. We also have offices in San Diego and Denver, that allow for teams to come together and give local employees the option of a hybrid schedule.
- Family: Housecall Pro supports employees with growing families by providing paid parental leave. And we love to share pictures of our newest family members in a Housecall Pro baby onesie!
- Learning and development: Housecall Pro knows that your growth is essential to our success. From the first day, we start training you about our business, our customers, how to succeed in your job and how to gain the skills you need to take your next steps.
- Career acceleration: We like to help our people as much as we do our Pros. Housecall Pro helps you accelerate your career with dedicated Career Success Conversations, frequent two-way feedback, and milestone learning programs like our Manager 101 series.
- Wellness: Housecall Pro provides immediate access to a robust Employee Assistance Plan (EAP) for all employees. We also invite everyone to join us for two or three monthly virtual wellness sessions led by experts on a variety of topics.
- Mental health: Housecall Pro’s monthly wellness programming, presented by experts, often spotlights mental health topics. Employees can join live webinars or watch recordings later. We also have an extensive Employee Assistance Plan with multiple resources including direct access to mental health providers.
- Office setup: Housecall Pro provides each new employee with a home office setup that includes an ergonomic standing desk (don’t worry you can sit, too), chair, computer, and accessories. Already got a sweet home office? We’ll only send you what you need! We also offer ongoing internet and phone reimbursement to help offset expenses.
- Income protection: Housecall Pro wants you to have peace of mind if the unexpected happens. We pay for disability and life insurance. We also offer voluntary accident and hospital plans to help at times when you might need something additional.
- Financial wellness: Housecall Pro offers several ways to save on taxes and plan for your future. Our Health Spending Accounts (HSA) and Flexible Spending Accounts (FSA) help you put aside money tax-free for qualified medical and daycare expenses. Our 401k plan provides powerful tax-free retirement savings along with access to financial planning tools.
- Healthcare coverage: Housecall Pro offers DAY 1 medical, dental, and vision insurance for you and your dependents. Our plans offer comprehensive national coverage with extensive provider networks. The company pays for at least 80% of the cost of premiums. We even have an option for free medical insurance!
Company values
- We Help Pros Succeed
- Relentless Innovation
- People Matter
- Do the Work
- Enjoy the Journey
- Be Accountable
- Operate with Discipline and Rigor
Company HQ
River North Art District, Denver, CO
Articles
Leadership
Michael Beaudoin
(CEO, not founder)Early-stage startup Investor and Mentor. Served as a Board Member from 2015, then becoming CEO in 2020. Has been on the founding team at a number of other startups including a 13 year spell in charge of HomeAdvisor.
Ian Heidt
(President)Was CEO from the company's 2013 launch until Michael Beaudoin stepped into the role in 2020. Previously spent seven years as a Director at multinational corporation Qualcomm.
Adam Perry-Pelletier
(Chief Engineering Officer)Spent six years prior to Housecall Pro at Qualcomm as Director of Engineering. Former Software Engineer at Moebius Solutions and Tachyon Networks.
Roland Ligtenberg
(SVP of Growth & Innovation)Former Qualcomm Product & Business Development Manager, former Managing Partner at tech consultancy Light Mountain Partners. Was the Founder of the San Diego Electronic Music Initiative.
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