Principal Product Manager, Upside
Personalization
$204-243k
Salary range dependent on candidate location. Plus Equity
More information about location
Mobile reward application for retail spending
Open for applications
Mobile reward application for retail spending
201-500 employees
Open for applications
$204-243k
Salary range dependent on candidate location. Plus Equity
More information about location
201-500 employees
Company mission
To advance the economic power of people living and working in the real world.
Role
Who you are
- 10+ years of product management experience, including leading complex, ambiguous, or platform-level initiatives
- Proven track record of building scalable personalization platforms, CRM systems, or 0-to-1 products — not just isolated features
- Strong quantitative and analytical skills, with hands-on experience using data and experimentation to guide product decisions
- Technical fluency and ability to synthesize granular detail into clear, strategic narratives for different audiences — comfort operating at both a high strategic level and a deep analytical level is critical to this role
- Exceptional communicator who builds deep cross-functional trust and can influence senior stakeholders without direct authority
- Strong business acumen, with the ability to connect product decisions to retention, revenue, and broader company strategy
- Deep consumer empathy and an intuitive understanding of what motivates user behavior
What the job involves
- Upside is building a sophisticated, personalized engagement system that uses AI, marketing technology, and consumer data to bring users to the Upside app with the right message, creative, and incentive at the right moment to drive the next highest action for the consumer
- This is one of Upside's highest-leverage growth opportunities, with the potential to meaningfully grow user acquisition, frequency, retention, and revenue
- As the Principal Product Manager owning this space, you'll have the rare chance to build this system largely from the ground up — turning an ambitious, high-level vision into a concrete, sequenced roadmap, and making foundational calls about the systems, partnerships, and technology needed to bring it to life
- Own the strategy and roadmap for building Upside personalized growth engine. Translating a broad, ambitious personalization vision into sequential, buildable phases
- Define clear requirements and specs, and prioritize the backlog across the growth stack — data infrastructure, multi-channel outreach, app surface areas, creative personalization, and incentive systems — including build-vs-buy-vs-integrate decisions
- Define success metrics and KPIs for the growth system, and use data to guide prioritization and validate impact
- Lead efforts to drive multi-vertical (Fuel, Grocery, Restaurant) network adoption, identifying high-relevance users and targeting them with localized, personalized communications based on proximity to relevant retail locations
- Run rapid experimentation on messaging and incentives, using results to identify what drives repeatable user habits before scaling successful patterns globally
- Build a strong partnership with Upside's internal consumer marketing team, deeply understanding their needs and translating them into clear product requirements
- Lead cross-functionally without direct authority, aligning engineering, design, data, and marketing around a shared roadmap and set of priorities
Our take
Loyalty systems, vouchers, and other special offers have a proven track record at winning over new customers for businesses. However, customers can be reluctant to sign up due to the sheer number of these schemes. Upside exists to unify these loyalty schemes with a single flexible reward app.
While retail reward platforms are nothing new, Upside functions more like a marketplace, linking participating businesses to potential customers. It also rewards customers with cash back on eligible purchases, a more flexible reward than is traditional in loyalty schemes.
With over 50,000 businesses enrolled and 30 million app users, Upside has grown into a major player in this sector. The company is well-funded and ever-expanding its offering, with a product that is increasingly appreciated by consumers in an expensive world, as well as the businesses who depend on their custom.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (1 round)
Apr 2022
$65m
SERIES D
Total funding: $65m
Company benefits
- Health and Wellness - We’re happy to provide our team members with generous health, vision, and dental insurance options
- Lunch - We cover the cost of lunch everyday for team members onsite to enhance our team building and encourage collaboration. Plus local restaurants appreciate it!
- Stock Options - Our team’s success is our company’s success, and we should all have a stake in that. We’re glad to offer our team members valuable stock options
- Unlimited PTO - Yes, you read that right. When you need time off, we’ve got you covered
Company HQ
Dupont Circle, Washington, DC
Leadership
Alex Kinnier
(CEO & Co-Founder)Experience as Group Product Manager for Google from 2005 to 2008. Senior Vice President of Products and Engineering for Opower from 2012 to 2015.
Wayne Lin
(CPO & Co-Founder)Experience as Product Manager for Google from 2005 to 2010. Vice President of Product Management & Analytics for Opower from 2010 to 2015.
Rick McPhee
(Co-Founder)Experience as Vice President of Engineering for HP's Fortify Software from 2008 to 2012. Senior Vice President of Engineering for Opower from 2012 to 2015.
Joanna Kochaniak
(Engineer & Co-Founder)Experience as Programmer Analyst for the Institute for Physical Sciences from 2007 to 2010. Lead Software Engineer for Opower from 2010 to 2015.
Jan Rubio
(Designer & Co-Founder)Experience as Research Assistant for George Washington University from 2009 to 2011. Senior Software Engineer for Opower from 2011 to 2016.
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