Business Development Representative, Health-eCommerce

• Minimum of 1–3 years’ experience in a BDR, SDR, inside sales, or outbound lead generation role
• Proven record of generating qualified B2B meetings
• Strong research skills and experience in contact identification
• Excellent written and verbal communication skills
• Experience using CRM systems, with a preference for Salesforce or HubSpot
• Ability to personalize outreach at scale and manage high-volume activity
• Comfortable engaging with executive-level contacts

Desirable

• To further tap into this substantial opportunity, Health-E Commerce is seeking to hire a Business Development Representative (BDR). The primary responsibility of the BDR is to build an outbound pipeline, generate qualified meetings, and accelerate the acquisition of new partners
• This role is essential to the company’s strategy for TPA partner growth, focusing on consistent top-of-funnel activity and allowing the Account Executive (AE) to concentrate on presenting, negotiating, and closing new contracts
• Identify, research, and verify contacts across approximately 300 TPA prospects
• Maintain and enrich CRM data to ensure accuracy and completeness
• Determine decision-makers in Marketing, Client Experience, Operations, and Executive roles
• Conduct personalized outreach through email, phone, and LinkedIn
• Customize outreach messaging to address each TPA’s specific needs and competitive context
• Record outreach activities and engagement details in the CRM system
• Consistently generate at least five qualified meetings per week for the AE
• Qualify prospects by assessing interest, fit, and readiness
• Maintain a meeting show rate of at least 80% through structured follow-up
• Schedule discovery and presentation meetings, providing detailed handoff notes to the AE
• Work collaboratively with the AE to improve targeting, messaging, and outreach cadence strategies
• Participate in weekly pipeline and performance reviews
• Track and optimize conversion rates throughout all stages of outreach
• Contribute to ongoing improvements in outreach scripts, templates, and workflows
• Key Performance Indicators (KPIs)
• Five qualified AE meetings per week (20 per month; 60 per quarter)
• Outreach-to-meeting conversion rate of 10–12%
• Meeting show rate of 80% or higher
• CRM data remains accurate and up to date
• Weekly outreach goals: 200+ emails, 40–50 calls, and 25+ LinkedIn touches