Product Marketing Manager, Block
Invoices
Financial services ecosystem
Job no longer available
Financial services ecosystem
1001+ employees
Job no longer available
1001+ employees
Company mission
To create better tools to help everyone access the economy.
Role
Who you are
- 5+ years working in product marketing, growth or lifecycle marketing, or similar go-to-market experience
- Previous background in B2C or B2B marketing to small business audiences, preferably with experience in payments, fintech, early stage startups, or consumer technologies
- Demonstrated competence in marketing fundamentals including customer insight development (quantitative and qualitative), pricing analysis and recommendations, and executing go-to-market campaigns
- Experience working with partner teams (product, eng, design) to develop and launch a product and new product features
- Experience partnering with central creative and marketing teams to execute marketing campaigns
- Comfort in a face-paced, startup environment
- Genuine interest in and curiosity in helping small businesses succeed
What the job involves
- You will report to the Product Marketing Lead of the Square Invoices team
- Lead the GTM strategy of our core Invoices offering to accelerate business growth for US and Canada market
- Develop product positioning, value propositions, messaging, and tactical plans, ensuring that all customer-facing teams are on-message and maximizing each channel
- Identify target customers, and develop segmented marketing strategies to accelerate adoption and active use of Invoices products among these audiences
- Be the voice of our customers, and translate their needs into opportunities for product strategy. Understand their needs through surveys, interviews, and analysis of product usage data
- Support product growth initiatives, including launching new features, new segments, and new markets. Bring the product to life
- Deeply understand our competitors' offerings and promote ongoing differentiation in our product and marketing strategies
Our take
Block is a financial services technology company comprising of Square, Cash App, Spiral, TIDAL, and TBD. Its biggest brand, Square, offers hardware and software for small to medium-sized businesses enabling them to manage the entire payment lifecycle. It functions similarly to Shopify and Stripe, but has paired online payment processing with physical devices such as registers, payment terminals, and mobile card readers.
The business was originally founded as Square in 2009 by Jack Dorsey of Twitter fame. Already well-established with SMEs all over the globe, Square has significantly benefited from the increased demand for mobile payment systems. Its order management feature remains a go-to tool for small businesses that otherwise didn't have the proper infrastructure in place when demand for home delivery surged.
Square rebranded as Block in December 2021, with the Square brand name remaining in place for their seller business. The company has since come under fire for its security practices, facing lawsuits in relation to a major breach of CashApp user data, and in 2024 announced plans to reduce its workforce in order to cut costs. Despite these setbacks, there is every chance the business will move past this, though it may take some time to rebuild trust in its product.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Company benefits
- Healthcare coverage (Medical, Vision and Dental insurance)
- Health Savings Account and Flexible Spending Account
- Retirement Plans including company match
- Employee Stock Purchase Program
- Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
- Paid parental and caregiving leave
- Paid time off (including 12 paid holidays)
- Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
- Learning and Development resources
- Paid Life insurance, AD&D, and disability benefits
Company HQ
SoMa, San Francisco, CA
Leadership
Jack Dorsey
(CEO)Having studied at and dropped out of New York University, Jack founded Twitter in March 2006, where he has served as CEO since. He co-founded Square with Jim in February 2009, and has remained its CEO ever since.
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