Senior Growth Marketing Manager, Spot & Tango
Paid Social
More information about location
3 days a week in office
Pet health & wellness brand
Open for applications
Pet health & wellness brand
21-100 employees
Open for applications
More information about location
3 days a week in office
21-100 employees
Company mission
Spot & Tango's mission is to provide dogs with fresh, human grade meals.
Role
Who you are
- You are analytical, curious, and creative
- This is an exciting role for someone with exceptional analytical skills, exemplary attention to detail, and a desire to become a paid social expert and grow with Spot & Tango’s growth marketing team
- 4+ years experience in digital marketing (preferably with Facebook advertising experience), with a heavy analytical emphasis and drive to master paid social performance marketing
- A domain ownership mindset and ability to thrive in a fast-paced environment
- Strong analytical/critical thinking skills with proven ability to leverage data to identify trends, spot performance opportunities, and tell data-driven stories
- Precision and attention to detail (zero-defect analysis, quick spotting of unexpected performance/bugs, ability to troubleshoot marketing tracking systems, etc.)
- Excellent interpersonal and communication skills – written and verbal
- An interest in launching and testing new advertising channels
- Knowledge of experimentation and creative optimization
- This is a hybrid position
What the job involves
- In this role, you will report directly to the Associate Director of Growth Marketing
- As a member of our growth team, you will work closely with the creative production team and creative agencies, tech product team, and analytics team
- Lead Spot & Tango’s Paid Social and program, managing the annual budget on Meta (opportunity to take on TikTok) and other marketing channels
- Develop and drive an ambitious cross-platform roadmap to maximize customer acquisitions & LTV and optimize acquisition cost (CAC, CPA)
- Design and implement a short and long-term creative strategy roadmap, which includes industry research, briefing ad concepts, providing feedback to the design team, and reporting on test results
- Design and A/B test new optimization strategies, audience segmentation, creative, landing experiences, and other program initiatives
- Oversee day-to-day performance of Spot & Tango’s Paid Social program, building processes, tools, and reports to effectively & efficiently manage and accelerate growth
- Collaborate with cross-functional teams (Creative, Product, Attribution, Data Science) to understand Paid Social’s role in the broader marketing mix and advocate for the best Paid Social customer journey
- Build strategic partnerships with external advertising vendors (e.g. Meta, TikTok, etc.) to test new growth products and advertising tools
- Serve as an expert on overall channel performance and strategy
Our take
Many dog food options on the market are lacking in complete nutrition. Spot & Tango solves this problem by providing pet owners with a range of fresh, nutritious dog foods.
Spot & Tango was founded by an experienced consultant and investment banking expert, which has given it a clear business edge against many rival brands. Demand for Spot & Tango's forward-facing approach to dog nutrition is high. This is evidenced by the company's impressive funding success, raising $51.8 million in 2022 alone.
Spot & Tango's main challenge will be competing with older, larger pet food brands. However, the company is investing heavily in production and new products, with plans to open its own manufacturing plant. This will help to ensure it can compete with other brands in the coming years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Mar 2022
$38.5m
SERIES B
Mar 2022
$13.3m
SERIES A
Total funding: $59.3m
Company HQ
Midtown East, New York, NY
Articles
Leadership
Russell Breuer
(CEO)Previously worked as a Principal at Nash & Co Capital, and as VP of both Zephyr Management and BerchWood Partners.
Salary benchmarks
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