Senior Growth Marketing Manager, Propel
$185-200k
More information about location
Financial services and products for low-income Americans
Be an early applicant
Financial services and products for low-income Americans
101-200 employees
Be an early applicant
$185-200k
More information about location
101-200 employees
Company mission
To enable Americans with low income to improve their financial health.
Role
Who you are
- 6–10 years of experience leading paid acquisition program at consumer tech companies; mobile-first experience strongly preferred
- Proven success managing $15M–$20M+ annual budgets across a diverse channel mix, with a track record of driving scale while improving CAC and payback
- Deep understanding of growth strategies and tactics across the acquisition stack. We’re currently operating on paid social, search and display with near-term plans to expand into TV and audio
- Strong grasp of performance creative with a trained design eye for what wins and why. Track record of building systems and playbooks with design partners to consistently generate high-performing assets across channels
- Exceptional analytical thinker —adept at structuring and executing complex analyses to uncover insights, evaluate tradeoffs, and inform high-impact marketing decisions
- Clear and persuasive communicator—able to synthesize insights into clear narratives and align stakeholders across marketing, product, data, and finance
- Familiar with mobile attribution platforms (e.g. Appsflyer, Kochava, Adjust) and able to speak to the nuances of various attribution approaches
- Experience managing agencies and/or junior team members, with a clear coaching and accountability style
- Thrives in high-ownership environments; equally comfortable setting strategy and rolling up sleeves to execute
What the job involves
- Growth marketing at Propel is at an exciting inflection point. We’ve laid the groundwork with early wins in paid acquisition, but we’re still in the early innings of building a scaled, multi-channel growth program
- This role provides a unique opportunity to drive a disproportionate impact on a business that is keenly focused on growth, while helping millions of low-income Americans who deeply value our product
- We’re looking for a Senior Growth Marketing Manager to own and scale user acquisition at Propel. This is a high-impact, high-autonomy role responsible for driving sustainable, cost-effective growth through paid media and new channel exploration – working alongside a constellation of vendors and partners to bring strategy to life
- You’ll report to the Head of Marketing and work closely with brand, lifecycle, product, and data to turn growth into a durable, compounding engine for the business
- Own the direction and performance of Propel’s acquisition program—defining strategy, setting channel mix, and driving growth while maintaining unit economics
- Translate strategy into executional excellence—partner with agencies to run high-performing campaigns across core channels, and test into new platforms to broaden reach and diversify paid mix
- Manage and optimize the paid media budget end-to-end, including forecasting, pacing, and reporting performance to leadership and cross-functional partners
- Build a high-performing creative engine—developing testing frameworks and workflows that consistently deliver new creative winners
- Lead rigorous A/B and incrementality testing, using structured analytics to unearth learnings and drive step-change improvements in performance
- Advance our attribution and modeling capabilities—refine measurement approaches in partnership with data as we grow into offline and upper-funnel channels
- Collaborate with brand, lifecycle, and product teams to drive system-level growth—ensuring cohesive messaging, seamless user journeys, and compounding impact across the funnel
- Manage agencies and vendors with structure and accountability, and help shape the future structure of the growth function—including hiring, mentoring, and developing junior marketers down the line
Our take
SNAP (Supplemental Nutrition Assistance Program) benefits are used by millions of Americans, but the scheme has long been hampered by a lack of innovation or digitization. Propel offers instant access to balances, plus local offers and discounts, and support in finding work. It also provides a free debit card that can be used for everyday shopping, bills, savings, and online transactions.
Formerly known as Food Stamps, SNAP benefits can be a hassle to use, with some recipients still having to make phone calls to gauge their budget. Propel's users can keep track of and manage their government-provided SNAP benefits from its mobile app, Providers, enabling low-income Americans to make use of this critical safety net more easily.
The Providers app has been used by upwards of 5 million of a potential roughly 40 million people who use SNAP benefits, showcasing both the current reach of the company and how much space it has in which to grow. With a presence in all 50 states, as well as some territories, Propel raised $50 million in 2022 which it is using to expand its debit card services, widening its reach to a growing customer base.
Steph
Company Specialist at Welcome to the Jungle
Insights
14% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2024
$3.5m
GRANT
Mar 2022
$50m
SERIES B
Total funding: $88m
Company benefits
- Remote-first: Team members work remotely across the US. We also have offices in Brooklyn, Salt Lake City, and San Francisco. We bring everyone together once or twice a year
- Generous benefits: We cover up to 99% of the premium for medical, dental, and vision. We also have 16-week parental leave, 20 vacation days, and 401k matching eligibility on day
Company HQ
Downtown Brooklyn, NY
Leadership
Jimmy Chen
(Founder & CEO)Having studied at Stanford, they worked for 2 years as a LinkedIn Associate Product Manager, before spending a further 2 in the same position at Facebook. They left to co-found Propel in May 2014.
Jeff Kaiser
(Co-Founder & COO)Graduated from Yale University with a B.A. in Political Science and Government. Before co-founding Propel, they were a Project Manager at Dalberg Global Development Advisors.
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