Senior Manager of Content Marketing, OfferFit

$160-165k

Listed salary range is for the US only. Plus eligibility for an additional bonus of $23,000; Eligibility for an end of year performance bonus, commissions (when applicable) and/or equity options may be provided as part of the compensation package

Senior and Expert level

Remote in Canada, US

More information about location

AI platform making A/B testing obsolete

Be an early applicant

AI platform making A/B testing obsolete

21-100 employees

B2BArtificial IntelligenceEnterpriseMarketingMachine LearningSaaSAutomation

Be an early applicant

$160-165k

Senior and Expert level

Remote in Canada, US

More information about location

21-100 employees

B2BArtificial IntelligenceEnterpriseMarketingMachine LearningSaaSAutomation

Company mission

To accelerate the creation of knowledge - because with more and better knowledge, there’s no telling how substantially life can improve in the coming generations.

Job

Company

Role

Who you are

SaaS Extraordinaire: you’ve spent time creating content to market SaaS products (MarTech or adjacent industries a plus)!
Structured and organized: you can structure a plan, align stakeholders, and see it through to execution
Collaborative and empathetic partner: you work well with internal stakeholders, understanding their needs and building solutions that match
Entrepreneurial: you proactively identify opportunities and risks, work around obstacles, and always seek creative ways to improve processes and outcomes
Must be fluent in English, both written and verbal

What the job involves

Our Marketing team is expanding, and we’re excited to bring on a Senior Manager to take ownership of our content strategy, development, and enablement
You’ll work closely with internal subject matter experts to craft thought leadership content that positions OfferFit as a leader in AI Decisioning
This is a hands-on, high-impact role where you will directly contribute to the success of our marketing programs, focusing on both creating valuable content and empowering internal teams to effectively leverage it
Content Strategy & Execution: Lead OfferFit’s content strategy, creating a detailed calendar of content initiatives tailored to various audience segments. Ensure alignment of content with key marketing objectives such as pipeline generation and brand awareness
Content Development: Write high-quality, engaging, and on-brand content that resonates with our target audiences. Collaborate with product experts, executives and other internal stakeholders create thought leadership pieces that establish OfferFit as the AI Decisioning Leader
Cross-Functional Enablement: Develop and deliver content for internal teams, including key messaging, sample copy, and audience insights. Empower sales and CS teams with compelling content assets to use in their prospect and client communications
Organic Social Media: Own OfferFit’s organic social media strategy, including content calendar, posting, and engagement across platforms. Work closely with internal thought leaders to ghostwrite and promote content that drives conversations in the industry
Content Innovation: Experiment with new content formats to reach broader audiences and improve engagement, such as video explainers, interactive content, podcasts, and more. Stay ahead of industry trends and continuously evolve content strategies to expand our reach
You will directly impact OfferFit’s growth by telling our story and building a content strategy that drives brand awareness, prospect engagement, and revenue growth
You’ll have the opportunity to work with cutting-edge AI decisioning technology, positioning OfferFit as an industry leader in this rapidly evolving space
You’ll be part of a dynamic, collaborative, and fast-paced marketing team that encourages innovation, creativity, and continuous learning
You'll be joining a fast-paced, collaborative environment that values innovation, learning, and continuous improvement

Our take

In the realm of digital marketing, traditional A/B testing is facing significant challenges in optimizing and personalizing communication strategies. The limitations of this approach, which is employed to measure the effectiveness of different messages among user groups, include scalability issues and the inability to continuously adapt to evolving user behaviors.

OfferFit addresses these industry challenges by leveraging machine learning to revolutionize digital marketing optimization. Unlike traditional A/B testing, OfferFit's approach involves algorithms trained through trial-and-error, akin to how humans learn. This method allows for ongoing adjustments, ensuring continuous optimization over time.

The recent closure of a successful funding round signals a bright future for OfferFit. This significant investment will be channeled into expanding the platform's research and development, and strengthening sales and marketing operations. As the company secures additional support and proves its value to large customers, it aims to solidify its position as a trailblazer in automated, personalized marketing at scale.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

Few candidates hear
back within 2 weeks

Company

Funding (2 rounds)

Nov 2023

$25m

SERIES B

Nov 2021

$14m

SERIES A

Total funding: $39m

Company benefits

Generous PTO policy: Starting at 25 days PTO per year
100% remote work environment: With flexible hours
Quarterly gatherings: Where we meet in person in different cities to work together, bond as a team, and celebrate our progress
Weekly team events: Lunch and learns, trivia, virtual escape rooms, town halls, and team health "barometer" meetings

Company values

Like our models, we constantly experiment and improve
We move with a sense of urgency
We deliver an awesome customer experience
We seek diversity of experience & perspective
We keep our commitments
We take AI ethics seriously, even if it means turning down work
We make decisions based on evidence
We take care of each other

Company HQ

Government Center, Boston, MA

Articles

OfferFit gets $25M to kill A/B testing for marketing with machine learning personalization

Bringing AI to A/B: OfferFit's Founders Solve A MarTech Problem

Leadership

George Khachatryan

(CEO)

Previously co-founded the educational software for schools company, Reasoning Mind. They also worked as an Associate Partner at McKinsey & Company before co-founding OfferFit in 2020.

Victor Kostyuk

(CTO)

Previously worked at the Boston Consulting Group in multiple Data Scientist roles. Prior to that they worked at Reasoning Mind for over 6 years in multiple roles.

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