Marketing Manager, Safely You
Fall prevention for dementia care
Open for applications
Fall prevention for dementia care
21-100 employees
Open for applications
21-100 employees
Company mission
SafelyYou's mission is to improve dementia care through fall detection and prevention tech.
Role
Who you are
- Bachelor’s degree in marketing, design, or related
- 5+ years’ work experience in a marketing environment in a marketing management role
- Experience developing and executing annual marketing plan and campaign strategies
- Project management capabilities, including ability to prioritize work and manage projects and tight deadlines
- Experience and comfort level with managing creative agencies
- Demonstrated digital marketing experience
- Strong comfort level with reporting and presenting to leadership teams
- Strong Microsoft Excel, PowerPoint skills
- Professional, articulate, and comfortable interacting with internal + external parties
- Highly organized and detail oriented
- Strategic, critical thinker with strong problem-solving skills
- Senior living industry experience
- Passionate about SafelyYou’s mission and our technology
- A high level of accuracy and attention to detail
- Excellent verbal and written communication skills
- Strong desire to learn, along with professional drive
- Passion for the marketing industry and its best practices
- Proactive about anticipating and addressing issues before they arise
- Strong organizational and time-management skills with the ability to deliver on multiple projects at a time
- Demonstrated ability to wear many hats, manage ambiguity, and apply problem-solving skills
- Excellent interpersonal skills, building and maintaining relationships
- Proficient with G Suite (Drive, Docs, Sheets, Slides), Office 360 (Word, Excel, Powerpoint), Monday.com (or similar project management tool such as Asana), HubSpot, and Slack
- Desire to explore, research, learn, adopt, and teach other technologies and tools as needed
- Friendly, fun, and collaborative addition to the team to motivate, encourage and support in all we accomplish together
- Hands-on, roll-up-your-sleeves, style
- Willingness to travel occasionally - up to 10% of the time - ideally with your own vehicle
What the job involves
- The Marketing Manager will be responsible for creating and executing marketing plans that align with our business objectives and drive sales growth
- You will oversee aspects of marketing and advertising, from developing campaigns and promotions to managing customer engagement and lead generation
- You will also work closely with the sales team and external partners to ensure effective communication and positioning of our products and services
- You will monitor and analyze customer behavior and industry trends and use data-driven insights to optimize our marketing strategies
- You will also manage the assigned marketing budget and report on the performance of your activities
- Assist in the creation of an annual and quarterly marketing plan based upon core business objectives
- Leading market research projects to better understand voice of customer
- Creation of marketing segmentation and personas to better identify target audience
- Oversees development and implementation of all marketing and advertising strategies to ensure steady market share growth, meet or exceed annual new product and category sales goals
- Works alongside sales to drive customer engagement through communications, promotions and programs
- Act as the lead POC for external brand agencies and consultants
- Develop and execute campaign strategies to drive sales and brand awareness
- Develop and manage an annual calendar inclusive of all marketing activity, deliverables, and deadlines
- Continuously gain market, customer and competitive insights
- Work closely with the Sales team on managing contacts and nurturing global leads, holding teams accountable to frequency and quality of communication using KPIs, dashboards and scorecards as needed
- Creation of training materials and conducts classes to educate sales, clinical and other necessary groups
- Monitor and analyze customer behavior and engagement, as well as industry trends in competitive marketing strategies to drive positioning and customer journey mapping
- Manage relationships and projects with agencies, contractors, and internal contributors to successfully execute projects
- Lead VOB initiatives, and work internally and externally to fully understand customer needs
- Build GTM and positioning plans for new and existing/evolving products and services
- Develop, test and implement brand messaging, campaigns and marketing materials
- Articulate product strategies and value propositions to internal and external groups
- Manage the assigned marketing budget with regular reporting to leadership
- Analyze the competitive landscape to pinpoint trends and opportunities
- Manage relationships and projects with internal and external contributors
- Partner closely with the entire marketing team to keep all marketing projects organized and on track
- Manage an overall marketing calendar including a variety of email campaigns, webinar series, blogs and other thought leadership, social media, videos, events, monthly themes, and other special initiatives and programs
- Develop project plans for marketing projects and assign tasks and timing of deliverables for internal and external team members as needed
- Oversee project timelines and project progression through various phases of development, documenting and supporting as needed, collaborating with associated team members on project and deliverable prioritization
- Facilitate input across departments on project deliverables and escalate roadblocks to appropriate individuals as appropriate
Our take
Falls pose a heightened injury risk to the estimated one in three people over 85 who live with dementia, but with contributing factors being varied and often circumstantial, the risk is hard to combat. SafelyYou is looking to bring tech to the rescue, with AI-enabled real-time fall protection cameras that detect falls in the home with 99% accuracy, reportedly reducing falls by 40%, and ER visits from falls by an impressive 80%.
Camera monitoring of dementia patients and seniors is an increasingly common practice. Surveillance helps shoulder some of the 15 billion unpaid care hours provided by Americans to loved ones suffering from the disease, and reviewing fall footage helps determine whether ER visits, and the potentially crippling co-pays, are strictly necessary. The privacy concerns are substantial, however, and this is where SafelyYou stands especially strong: the cameras are activated only when an incident takes place.
So SafelyYou is tackling an urgent problem with dignity and to great effect - and they’re receiving industry recognition and substantial funding for their efforts. With one in five Medicare dollars spent in the field of dementia, and the global cost of the disease expected to double by 2030, the market is wise to be supporting this effective and growing organization.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Dec 2021
$40m
SERIES B
Sep 2021
$19.5m
SERIES A
Total funding: $61.4m
Company benefits
- Fully remote
- Competitive salary & benefits, including fully paid employee premiums for Medical, Dental, Vision and Life Insurance
- 401K Program
- Company laptop
- Monthly Education, Well-being & WFH stipends
- Non-accrual PTO
- Growth Potential
- Company Retreats
- Medical & Family/Parental Leave
Company values
- We are caregivers first - We fundamentally understand and deeply care about those living with dementia, their families, and their caregivers. We are uniquely positioned to build a better world for them, and that responsibility motivates us to work from a place of empathy and personal imperative.
- We are hard problem solvers - We are not interested in superficial solutions or results. We focus on meaningful change with lasting impact, building trust and credibility.
- We are resilient - We understand the sensitive nature of what we do, and that informs every move we make in the service of our mission. We push our own boundaries and address both success and failure openly—without ego or blame—so we can learn and move forward.
- We are a team - We set our expectations high for each other—and our work—and we take every chance to exceed them. We reward with a deep generosity that matches the height of our expectations. We partner together—and with our customers—so that individual success is a success shared by all.
Company HQ
China Basin, San Francisco, CA
Articles
Leadership
George Netscher
(CEO)A UC Berkeley PhD graduate in Computer Vision.
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