Head of Revenue Marketing, Instabase

• 8-10+ years of marketing experience in B2B enterprise software, ideally SaaS, with a proven track record of driving pipeline growth and executing high-impact campaigns
• Demonstrated success in building, scaling, and leading demand generation teams in early-stage, high-growth companies
• You’ve led marketing teams in B2B SaaS companies and have experience with PLG and Sales-led growth motions
• Strong leadership skills, with experience hiring, developing, and leading an inclusive, engaged, and high-performing marketing team
• Deep understanding of the SaaS sales funnel, and the ability to align marketing initiatives with the broader go-to-market strategy
• Passionate about delivering exceptional customer experiences and driving measurable growth through marketing programs

• At Instabase, we’re building a world-class Demand Generation function to fuel our scalable growth
• As part of the marketing leadership team, we’re looking for a leader who is passionate about designing and executing strategies that drive pipeline and revenue
• You’ll be responsible for establishing foundational processes, systems, and programs that will propel our business forward as we continue to scale
• This role requires a blend of strategic thinking and hands-on execution to drive awareness, demand, and conversion through comprehensive marketing programs
• As our Demand Generation Leader, you will take the lead in building and executing a robust demand generation strategy from the ground up
• This is a hands-on role where you’ll architect the marketing strategy while also driving day-to-day execution
• This role will manage campaign and growth teams that are laser focused on driving awareness, demand, and conversion through marketing programs
• From planning to execution, you will own the demand gen process and be accountable for the pipeline contribution and optimization of conversions across all marketing initiatives
• Design and implement the demand generation strategy, including building the tech stack, campaign framework, and marketing infrastructure from scratch
• Develop the initial go-to-market playbook to guide campaign execution and establish best practices across channels
• Create a comprehensive market demand strategy, balancing campaign investment and channel mix to drive both new and expansion revenue
• Hire and lead a high-performing team of field marketers and campaign specialists, empowering them to execute multi-channel campaigns that generate pipeline and impact revenue
• Actively engage in campaign execution while mentoring and guiding your team to improve efficiency and effectiveness across multiple marketing channels
• Partner with Sales to develop a comprehensive strategy for targeting, lead follow-up, and conversion to maximize pipeline impact
• Work closely with Marketing Operations and Analytics to define and track KPIs, monitoring campaign and market performance across daily, weekly, and quarterly intervals, and refining strategies for optimal results
• Recommend and implement systems and processes to track and analyze campaign performance, ensuring alignment with revenue goals and optimizing for maximum impact
• Scale and maintain the team structure, knowing when to bring in-house expertise versus outsourcing critical skills to meet demand generation needs

• We marry the benefits of moving fast at a scaling startup with the stability of larger corporations. Instabase pays 100% of top tier employee medical, dental, vision plans and takes care of dependents. Instabase also offers an FSA company match
• Instabase believes in investing in you and your future by providing a company 401(k) match and financial planning resources
• Every Instabaser is eligible for paid time off to care for their newborn or adopted child. We’ve also teamed up with Carrot Fertility to help support every Instabaser on their family forming journey
• At Instabase, we believe in providing employees the ability to rest, reflect, and recharge through unlimited paid time off and holidays
• Instabase believes in providing access to resources that allow you to grow in your role and career
• From home office setups to meal and Wi-Fi reimbursements, Instabase provides perks and resources that help you do your best work

Total funding: $277.1m

Instabase is a platform for businesses to build customisable apps for automating different parts of their business.