Director of Brand Awareness, Glossier
Freelance
The estimated pay range for this role is $70-$90 per hour
1-2 days a week in office
Skincare and beauty products
Be an early applicant
Skincare and beauty products
501-1000 employees
Be an early applicant
The estimated pay range for this role is $70-$90 per hour
1-2 days a week in office
501-1000 employees
Company mission
To give voice through beauty by building products, growing its community, and making decisions in inclusive, customer-devoted, curious, courageous, and discerning ways.
Role
Who you are
- Contract length: ~4 months (parental leave coverage), 30–40 hours/week
- Onsite in our New York HQ 1-2 days/week
- Preferred experience working in the beauty industry with multi-category brands
- Preferred experience with key platforms; Looker, Google Analytics and Haus
- 8+ years of experience in marketing role, specifically focused on advertising
- Excellent leadership skills with experience managing agency & vendor relationships
- Deep understanding of ad platforms (Google, TikTok, etc) as well as experience working with external partners across full scope of media initiatives (planning, QA, execution, reporting)
- Experience planning and executing across offline channels (Out of Home, CTV/Streaming, IRL Marketing Event Activations)
- Strong collaboration skills and ability to work across multiple cross-functional teams, especially Creative teams
- Ability to work as part of and lead initiatives, as well as excellent organizational skills to juggle many tasks without losing sight of the highest priority items
- Ability to manage multiple projects and work in fast-paced environment
- Is a self-starter, able to take initiative, and work both independently and collaboratively
- Exceptional interpersonal, communication and presentation skills
- Is a team player, flexible and able to adapt to changes
- Ability to think both strategically and tactically with exceptional attention to detail
What the job involves
- We are seeking a Director of Brand Awareness, Contractor (Leave Coverage) for a short-term assignment covering a parental leave
- This temporary contract role (not a full-time position) will run for approximately four months and is expected to work 30-40 hours per week
- This role will support the Brand Marketing team in the day-to-day management, execution, and reporting of our media initiatives, ensuring continuity and momentum during the leave period
- This person will serve as the primary liaison for external media partners and key cross-functional teams, maintaining high-quality execution across campaigns and deliverables
- Plan and manage media in support of our brand awareness and consideration goals across a variety of channels and platforms. This includes:
- Define and execute the media strategy for campaigns across key channels
- Partner with key internal stakeholders to ensure continuity across the marketing funnel during the leave period
- Act as the main point of contact with external agency & vendor partners in the development, execution and reporting of media campaigns
- Work with Creative and other cross-functional teams to prioritize and deliver campaign creative needs for upper funnel media, including visuals, ad copy, landing pages, and other assets. Outline best practices and needs across deliverables
- Ideate and lead awareness and media strategy with Wholesale partners across marketing programs & media channels, ensuring cohesive alignment across channels
- Collaborate with marketing partners to identify new opportunities for Glossier’s awareness marketing and stay on top of new trends across platforms, channels, and creative
- Effectively monitor campaign performance, and manage campaigns, ads, budgets, and channel-specific KPIs
- Compile respective campaign reporting for all major awareness metrics and share insights/trends with the team
- Serve as the main point of contact with external agencies and internal teams on product integration workstream
- Review and manage product integration opportunities, managing submissions, evaluating fits, and compiling performance reporting
- This is a short term contract, maternity leave coverage position
Our take
Weiss, a former stylist and beauty writer, started Glossier as an offshoot of her beauty blog 'Into the Gloss' in 2014. Early on, she got her products into the makeup cabinets of celebrities like Kim Kardashian and Karlie Kloss. Glossier shook up the beauty business by selling items online only in an industry that has always prioritized in-person sales.
Glossier focuses on minimalist products designed with customers' real beauty routines in mind. Its minimalist approach and small number of products mark a stark difference from traditional beauty brands. The company has developed a cult-like following as a beauty brand that emphasises communication with its customers, even involving them in the creation of its products.
The company has experienced impressive growth in recent years, marked by the opening of flagship brick-and-mortar stores in Seattle, Los Angeles, New York, and London. More recently, it expanded further with the launch of its products in Space NK stores across the UK and Ireland, signalling that the brand has no intention of slowing down anytime soon.
Freddie
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2021
$80m
SERIES E
Mar 2019
$100m
SERIES D
Total funding: $266.4m
Company benefits
- Health and Wellbeing: Option for no-cost medical, dental, and vision insurance - Glossier covers 100% of the premiums. Access to mental health benefits, direct primary care, annual wellbeing stipend, and caregiver support benefits
- Family: Generous parental leave of 18 weeks for all parents, with transition back to work program following leave. Access to fertility and family planning reimbursement, along with resources to support you in your family forming-journey
- Time Away: Generous paid time off, plus a one month paid sabbatical after your first 4 years. Access to leave programs to take care of yourself and your family when you need it, plus time off for volunteerism to support your community and causes you care about
- Finance: Company equity awards. Plan for the future with access to 401(k) program, 100% employer-sponsored life and disability insurance, and voluntary supplemental life insurance
- Growth & Development: Internal mobility program to support career growth at Glossier. Glossier Talks speaker series and learning opportunities. Exclusive Fireside Chats with thought leaders and inspirational industry experts
Company HQ
South Village, New York, NY
Leadership
Kyle Leahy
(CEO)Joined Glossier in 2021 as CCO before becoming CEO in 2022. Before joining Glossier, they served as Cole Haan's Executive VP and General Manager of North America.
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