Vice President of Ad Sales and Strategy, Life360
Location sharing app for families
Job no longer available
Location sharing app for families
201-500 employees
Job no longer available
201-500 employees
Company mission
To simplify safety, so families can live fully.
Role
Who you are
- Minimum of 15 years in advertising sales leadership, with a proven ability to build and scale successful advertising and partnerships organizations. At least 5 years at the executive level
- Experience in successfully launching and scaling advertising divisions from inception to significant market presence
- Demonstrated leadership in media and advertising sales, with a strong record of exceeding sales targets through innovative approaches and team leadership
- Up-to-date with the latest trends and technologies in the advertising industry, particularly those affecting sales strategies and marketer expectations in mobile and programmatic sectors
- Deep connections within the brand and ad agency ecosystem, with the ability to navigate and forge commercial relationships with advertisers trusted by, and serving, families
- Proficiency in using data analytics to drive strategy and make informed decisions that lead to successful outcomes
- Strong understanding of business metrics, the ability to forecast sales trends, and manage sales budgets effectively
- Exceptional communication, negotiation, and presentation skills. Demonstrated ability to lead and inspire a team, focusing on achieving significant operational milestones and revenue goals with an emphasis on efficiency
- While a Bachelor’s degree is required, an advanced degree in Business Administration, Marketing, or a related field is preferred
What the job involves
- As the Vice President of Advertising Sales, you will play a pivotal role in this venture, guiding our entry into the advertising market and positioning us as a serious player in the industry. You will be joining us at a critical time where your contributions will have an immediate impact on our growth trajectory and long-term market positioning
- Reporting directly to the GM of Growth, you will spearhead our foray into the advertising market, driving a market entry that captures immediate market share and sets the stage for sustained growth
- Early key initiatives will include enhancing our advertising capabilities to attract premium family-oriented advertisers and helping to establish collaborative relationships with top-tier brands and associated agencies
- This role presents a unique challenge for an entrepreneurial leader with a proven track record in revenue generation to build a significant business from the ground up
- Utilizing our unique insights into family dynamics, you will develop and market advertising solutions that are impactful and resonate deeply with our user base
- Your leadership will be crucial in establishing a team capable of innovating in advertising monetization, specifically in the mobile and programmatic advertising sectors, where our strong brand and consumer insights offer a competitive edge
- This role involves more than leading a business unit; it's about leveraging advertising to meaningfully enrich the lives of families around the world, integrating thoughtful and relevant advertising with our established services
- Develop and market robust advertising capabilities that align with Life360's mission and business objectives
- Oversee all aspects of the ad sales function, including strategy realization, organizational design, sales, operations, and forecasting
- Lead all ad sales initiatives; build and maintain strong, enduring relationships with key vendors and stakeholders, including those across the RTB ad stack, operational vendors, advertising holding companies, and brands
- Work closely with internal teams such as Marketing, Finance, Product, and Engineering to align department strategies and initiatives while cultivating visibility and support across the company
- Build and lead the ad sales team, ensuring team members have the resources and support needed to meet and exceed business goals
- Develop and implement rigorous performance standards and KPIs to monitor and communicate the performance of the business while optimizing resource allocation
- Stay informed about industry trends and market dynamics to identify new opportunities for innovation and growth in advertising sales and partnerships. Share insights across Life360 to align and propel our collective entry into new domains
- Represent Life360 at industry events, conferences, and client meetings, showcasing our leadership and promoting our unique offerings
Our take
Life360 is a platform for families that aims to bring them closer together by helping them better sync, communicate, and stay safe.
The business is particularly focused on enabling family members and friends to share their locations with one another. In addition, Life360 offers group messaging services, and also makes it possible for users to call for roadside assistance. The platform is focused on ensuring that both family members and friends can enhance their safety and connections with one another.
Customer service advisors are available on a real-time basis, while the developers of the app have also enhanced its privacy and security features recently. After an IPO in 2019, the company has received numerous awards and is recognized as a pioneer in its field, even piloting a new driving safety feature.
Freddie
Company Specialist at Welcome to the Jungle
Insights
34% employee growth in 12 months
Glassdoor (4.1)
Trustpilot (2.5)
Company
Funding (last 2 of 7 rounds)
Oct 2018
$28m
SERIES D
Dec 2017
$18.5m
LATE VC
Total funding: $117.3m
Company values
- Be a Good Person - We have a team of high integrity people you can trust that doesn’t tolerate jerks (even if they’re brilliant).
- Be Direct With Respect - We have a culture of radical candor that prevents company politics, passive aggressiveness, or being overly nice at the expense of performance and feedback.
- Members Over Metrics - We have a company that is known for an amazing customer experience and a culture of product excellence.
- High Intensity High Impact - We have a team of passionate, driven, ambitious people who work hard and are always challenging us to do better.
Company HQ
East San Mateo, San Mateo, CA
Leadership
Chris Hulls
(CEO)Joined US Air Force aged 17. Attended UC Berkeley. Founded Life360 in 2008.
Alex Haro
(Board Member)Co-founded with Chris Hulls in 2008 - CTO until 2019. Founded mymoneykarma in January 2020.
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