Performance Marketing Manager, Tecovas
+ Eligibility to participate in Corporate Bonus Program
Online cowboy boots retailer
Be an early applicant
Online cowboy boots retailer
501-1000 employees
Be an early applicant
+ Eligibility to participate in Corporate Bonus Program
501-1000 employees
Company mission
To be the most beloved heritage western brand in the world by creating unparalleled products, experiences, and joy for everyone who crosses our path.
Role
Who you are
- This role is required to be based in Austin, TX. Candidates must either be currently located in or willing to relocate to Austin, TX
- Bachelor’s Degree and 5+ years of experience in performance marketing, preferably with e-commerce
- Minimum 3 years of direct experience managing high-volume Paid Social campaigns, specifically on Facebook and Instagram
- High proficiency in Microsoft Excel or Tableau
- Experience with Google Analytics or Adobe Analytics
- Aptitude to understand who our customer is and become an expert in Tecovas
- Strong understanding of audience development in all stages of the marketing funnel pertaining to the sale of physical products
- Proven ability to translate performance data into actionable insights using quantitative analysis
- Analytical and data-driven mindset. Able to synthesize information and turn insights into actions
- Strong attention to detail
- Excellent written and verbal communication; ability to interact at senior levels of the organization
- Experience working with cross-functional stakeholders and establishing process to drive initiatives forward
- Strong project management skills – ensure project milestones are met according to commitments; ability to manage and prioritize a wide variety of project types that vary in scope and scale, and excel in a lean work environment
- Positive, can-do attitude with strong initiative and follow through
What the job involves
- Tecovas is looking for a Manager, Performance Marketing to own performance across core digital platforms (Google, Meta, Tik Tok, Bing, and other paid media channels) along with paid affiliate channels
- This role will lead paid investment planning in alignment with company-wide ROAS and new customer acquisition goals
- Reporting directly to the SVP, Ecommerce, you will be a key leader in Tecovas’ Marketing team, responsible for shaping and executing a full-funnel media strategy that accelerates customer acquisition, optimizes performance channels, and drives sales
- This role will lead the end-to-end strategy, planning, and execution of Google (Search, Shopping, Local), Meta (Facebook, Instagram), Tik Tok, and emerging paid channels (e.g., display retargeting, programmatic, loyalty, newsletters, affiliates)
- Own media budget allocation across channels, aligning with ROAS targets, CAC efficiency, and customer growth objectives
- Define the performance media roadmap across evergreen campaigns, seasonal launches, and market-specific initiatives (e.g., new store openings, major product drops)
- Identify and pilot brand-right new acquisition channels, campaign types, and creative formats to unlock incremental growth
- Partner with media vendors and platforms to gain access to beta programs, unlock data/targeting enhancements, and stay ahead of industry shifts
- Develop a test-and-learn framework for measuring incrementality, cross-channel synergies, and media contribution to omnichannel performance
- Collaborate with Brand and Creative to shape a high-performing performance creative strategy, ensuring rapid iteration and alignment with customer insights
- Work closely with Retail, Merchandising, and Product Marketing to launch regionally and seasonally relevant campaigns across priority markets
- Partner with the Analytics team to continuously refine attribution models, reporting dashboards, and LTV-based targeting strategies
- Set KPIs and forecast performance aligned to company goals; provide executive-level reporting with actionable insights
- Build strong internal narratives around media impact and budget recommendations; influence senior stakeholders and cross-functional teams
- Lead a high-performing team (if applicable) and support broader performance marketing talent development across the organization
Our take
Cowboy boots are timeless - an icon of American fashion that has endured through the ages. But Tecovas aims to bring them into the 21st Century with an online retail model that doesn’t skimp on quality.
Its boots are traditionally made at a veteran boot factory in Léon, Mexico, with over 200 steps in the process, but Tecovas’ straight-to-consumer model allows the company to bypass middle-party retailers and knock nearly $100 off the average price points of their boots.
It’s the first company to offer this sort of model for this product, and has upended a billion-dollar industry in doing so. Its initial success has helped it to open 13 physical stores in Texas, the state with the biggest market for cowboy boots. But over 70% of Tecovas’s sales come from other states, allowing the company to essentially create new markets where other brands that only operated in brick-and-mortar stores are unable to compete.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jan 2022
$56m
SERIES C
Feb 2020
$15m
SERIES B
Total funding: $105.4m
Company benefits
- We offer insurance plans that pay 99% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependents
- Paid Parental Leave
- Flexible PTO policy
- Corporate wellness program
- Generous employee discounts!
Company HQ
Bouldin Creek, Austin, TX
Leadership
Paul Hedrick
(Founder & Executive Chairman)Former Trader Assistant at Belvedere and Business Analyst at McKinsey.
Salary benchmarks
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