Lifecycle Marketing Manager, Life360
LATAM
£81.5-97k
+ Equity
More information about location
2-3 days a week in office (Central London )
Location sharing app for families
Open for applications
Location sharing app for families
201-500 employees
Open for applications
£81.5-97k
+ Equity
More information about location
2-3 days a week in office (Central London )
201-500 employees
Company mission
To simplify safety, so families can live fully.
Role
Who you are
- We are looking for candidates with a diverse background that will compliment the skills and backgrounds of the current team. If you don’t fit all the criteria below please apply anyway as this list is more of a preference rather than a rule. Our priority is for a well rounded team that delivers results:
- Knowledge of digital marketing platforms with technical Braze experience
- Experience launching and/or managing international marketing efforts across multiple languages. Fluency in either Portuguese or Spanish - both are a plus
- Experience in B2C subscription business (ideally app based with a freemium model)
- A hustle “can-do” attitude with a growth mindset - hunger and curiosity to dig in and find high leverage efforts to drive the business
- Ability to navigate in a fast paced environment and build relationships
- At least 5+ years of marketing experience, specifically in owned media channels such as email marketing and in-app marketing
- Experience driving revenue and engagement through LCM campaigns
- Effective time management, creative, analytical, and organisational skills
- A self-starter with a strong work ethic
- Strong at data analysis and making data-informed decisions
- Strong communicator both written and verbal who excels in fast-paced and collaborative environments
- Strong attention to detail and project management skills
What the job involves
- As we grow Life360 Internationally we are looking to add an experienced CRM/LCM Marketing Manager to support our expansion
- With proven success in the US, Canada, United Kingdom and Australia, a strong International user base and a compelling value proposition around family safety, we are continuing to build out our international team to support our growth
- We are looking for a technically skilled CRM/LCM Marketing Manager who will report to the LATAM Integrated Marketing lead and will take a leading role in defining the strategy and execution of Lifecycle marketing campaigns that help build awareness, acquire, engage, and retain Life360 members in our LATAM region, with the focus in Spanish, Portuguese and English
- You will own upsell & engagement comms in our priority LATAM markets as well as playing a key role in launching new market initiatives and bringing new products to our international members
- Structure the first regional LCM plan for LATAM with a strategic opportunity to drive impact and scale
- Be well versed in building email, in-app, and push notification comms on our Braze marketing engagement platform
- Manage the end-to-end cross-channel (email, push, in-app messages) marketing campaign process from concepting, brief kickoffs, design advisory, translation/localisation and targeting strategy
- Work with the CRM/Lifecycle Marketing team to run tests that help define content, cadence, and channels that optimise for customer engagement and retention
- Define best practices for International LCM infrastructure including segmentation, translations, channel performance and the implementation of new channels
- QA campaigns with test engineering and marketing QA teams
- Aggregate, summarise, and share campaign results that have clear insights and takeaways
- Collaborate with Product Managers, Marketers, and Engineering to implement Lifecycle marketing plans and any required technical changes on our marketing platform (Braze) for seamless campaigns
- Partner with stakeholders in Product, Creative, Testing, Legal, Finance and more to support our international marketing roadmap
Salary benchmarks
Our take
Life360 is a platform for families that aims to bring them closer together by helping them better sync, communicate, and stay safe.
The business is particularly focused on enabling family members and friends to share their locations with one another. In addition, Life360 offers group messaging services, and also makes it possible for users to call for roadside assistance. The platform is focused on ensuring that both family members and friends can enhance their safety and connections with one another.
Customer service advisors are available on a real-time basis, while the developers of the app have also enhanced its privacy and security features recently. After an IPO in 2019, the company has received numerous awards and is recognized as a pioneer in its field, even piloting a new driving safety feature.
Freddie
Company Specialist at Welcome to the Jungle
Insights
34% employee growth in 12 months
Glassdoor (4.1)
Trustpilot (2.5)
Company
Funding (last 2 of 7 rounds)
Oct 2018
$50m
SERIES D
Dec 2017
$18.5m
LATE VC
Total funding: $139.3m
Company benefits
- Join the founding London team
- Industry leading compensation
- Hybrid working in central London (2-3 days per week) with flexibility to do remote working weeks
- Generous holiday options
- Bi-annual company retreats
- Learning & Development programmes
- Private comprehensive health & dental insurance
- Employee assistance programme for mental well being
- Free Life360 membership & Tiles
Company values
- Be a Good Person - We have a team of high integrity people you can trust that doesn’t tolerate jerks (even if they’re brilliant).
- Be Direct With Respect - We have a culture of radical candor that prevents company politics, passive aggressiveness, or being overly nice at the expense of performance and feedback.
- Members Over Metrics - We have a company that is known for an amazing customer experience and a culture of product excellence.
- High Intensity High Impact - We have a team of passionate, driven, ambitious people who work hard and are always challenging us to do better.
Company HQ
East San Mateo, San Mateo, CA
Leadership
Chris Hulls
(CEO)Joined US Air Force aged 17. Attended UC Berkeley. Founded Life360 in 2008.
Alex Haro
(Board Member)Co-founded with Chris Hulls in 2008 - CTO until 2019. Founded mymoneykarma in January 2020.
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