Email Marketing Specialist, Equip Health
$70-85k
Virtual treatment program for eating disorders
Be an early applicant
Virtual treatment program for eating disorders
501-1000 employees
Be an early applicant
$70-85k
501-1000 employees
Company mission
To provide eating disorder treatment that works to everyone who needs it.
Role
Who you are
- We are seeking an Email Marketing Specialist who is both a technical expert and creative problem solver to join our team
- Interested candidates should enjoy the hands-on aspect of lifecycle operations while feeling confident making recommendations to support complex business initiatives
- 2-4 years of professional experience in a marketing role; startup experience preferred
- 1+ years of experience in a technical, hands-on email marketing roleIn-depth, hands-on experience setting up complex programs in an ESP (Braze or Iterable a plus)
- Data-driven mindset, with experience measuring results for marketing campaigns
- Ability to work independently and develop recommendations autonomously
- Knowledge about email compliance, deliverability, and ongoing ESP health
- Work is performed 100% from home with no requirement to travel. This is a stationary position that requires the ability to operate standard office equipment and keyboards as well as to talk or hear by telephone. Sit or stand as needed
What the job involves
- The ideal candidate will be excited to assume the title of “Subject Matter Expert” in all things email marketing at Equip, with a specific focus on nurturing our audience of inquiring patients and families
- This is an individual contributor role, and will be responsible for hands-on creation and execution of email campaigns within our ESP
- The Email Marketing Specialist will work in collaboration with strategic leads, data, admissions, and product teams to gather and translate campaign goals into technical execution
- This role will partner closely with and report directly to the Senior Manager, Lifecycle & Email Marketing
- Own the execution of a comprehensive, thoughtful email marketing program focused on driving patient acquisition and engagement
- Execute the production of new email campaigns across our email ecosystem, including building emails, asset and copy coordination, QA, and scheduling
- Devise and execute A/B tests, record results, and advise on improvements
- Develop complex user journeys using data triggers and automation workflows
- Analyze campaign performance and data through various reporting tools, tracking toward quarterly goals using a “test and learn” methodology
- Explore and execute new channels to support our inquiring patient audience email communications, including SMS, push, etc
Our take
Eating disorders are common in the United States. Roughly 9% of the population, or 28.8 million people, will have an eating disorder in their lifetime. However, long waiting lists and one-size-fits-all approaches that usually do not involve the patient's support network lead to many people suffering without the help they need.
Equip Health provides virtual treatment programs for people with eating disorders, leading treatments with virtual five-person care teams consisting of a therapist, physician, peer mentor, family mentor and dietitian. The family mentor represents the company's Family Based Treatment method, which is designed to empower families to help loved ones overcome their eating disorders.
By holding all sessions virtually and including the family of the patient in their recovery, the company can increase accessibility to eating disorder treatment, reduce its cost, and help more people recover. The value of this proposition has seen Equip Health raise substantial funding, the latest of which is being channelled into expansion of the platform.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Apr 2024
$35m
SERIES C
Feb 2022
$58m
SERIES B
Total funding: $109.7m
Company benefits
- Work in ways that work for you - Flexible PTO & work hours
- Work from home – or close to it - Co-working space stipends
- Comfortably WFH - Home office tech stipend
- Take care of yourself and your most important people - 12 weeks of paid parental leave, short term & long-term disability
- Healthcare and more - Medical, Vision, Dental, HSA & FSA
- We invest in you - 401k program starting day 1
- Open feedback in every direction - Regular coffee with co-founders and ongoing 360 feedback
Company values
- Start with curiosity - At Equip, we are insatiably curious. We enter every interaction with positive intent, the mindset that there are always ways to improve, and the willingness to find out how to get it done. We communicate from a place of “yes, and”, celebrate conviction, and are constantly changing, evolving and improving
- Trust your village - We know our best work emerges from open and transparent feedback, asking for help when we need it, and leveraging the strengths of our teammates to move ideas forward. We value team goals over the individual: we know that we can go fast alone, but far together. We show up for each other, act with empathy, and bring our passion and commitment to work every day
- Own the impact - At Equip, we believe that recovery is possible for every patient which is why we constantly push ourselves out of our comfort zone to find solutions that will help patients heal. No job is too small, we are creative, and we are determined to move the needle. All of our decisions are informed and backed by solid data, and we demand accountability from ourselves in order to ensure the best possible outcomes
Company HQ
Carlsbad Village, Carlsbad, CA
Articles
Leadership
Kristina Saffran
(Co-Founder & CEO)Co-founder and CEO of Project HEAL: Help to Eat, Accept and Live, from 2008 to 2019. Was also a Mental Health Advisory Board Member for Verily Life Sciences for 2 years.
Erin Parks, Ph.D
(Co-Founder & Chief Clinical Officer)Experience as Manager of the Pediatric Clinic for Eating Disorders at UC San Diego Health, where they are an Assistant Professor. Also Founding Operator of the Coalition Network.
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