Senior Campaign Manager, Klaviyo
Paid Search
$96-144k
3+ days a week in office
The only CRM built for B2C.
Open for applications
The only CRM built for B2C.
1001+ employees
Open for applications
$96-144k
3+ days a week in office
1001+ employees
Company mission
Klaviyo is the only CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster.
Role
Who you are
- 5+ years of digital media experience, with minimum of 3 years paid search hands-on-keyboard experience required, managing high volume of active campaigns
- Firm grasp of paid search algorithms, ad products and optimization capabilities across Google and Bing, and interaction with SA360
- Direct experience trafficking, tagging, activating and optimizing media performance against direct response metrics
- Foundational understanding of paid, earned and owned media strategy and tactics - and how they all work together
- Solid Excel experience with ability to manage large data sets across multiple sources e.g. Google Analytics, Campaign Manager, Salesforce
- Ability to measure and analyze performance data and trends
- Detailed-oriented with keen sense of curiosity and critical thinking skills
- Excellent organizational, time management and collaboration skills with ability to adapt easily in a fast-paced, agile and high growth environment
- Agency experience preferred. Ideal candidate will also have B2B/SAAS Paid marketing experience (global would be preferred)
What the job involves
- We’re looking for an amazing addition to join our Performance Marketing team as a Sr. Campaign Manager
- In this role, you’ll activate and manage performance media campaigns across channels with an emphasis on paid search, helping to report on and optimize our acquisition engine
- You’ll build and expand audience personas, provide recommendations to improve the customer journey, and contribute to building a full funnel marketing program to directly deliver against Klaviyo’s ambitious global goals this year and beyond!
- This role reports into a Boston-based Manager, and works primarily with a US-based team across multiple time zones. Occasional opportunities will arise to join meetings with stakeholders in EMEA (UK) or APAC (Australia)
- Execute performance campaigns at global scale in NA, EMEA and APAC across performance media channels, with a majority of time focused on Paid Search
- Own and optimize paid search across platforms, ensuring campaigns are data driven, aligned with growth objectives, and exceed ROI goals
- Drive continuous improvement through optimizations including ad creative, landing page testing, and always on A/B testing
- Contribute to weekly and monthly business reviews with insights, key learnings and marketplace trends to keep stakeholders and larger marketing team informed
- Collaborate with PMM, International, Integrated Campaign and Business Intelligence teams to expand keywords, test for incrementality and build personalized intent based journeys
- Support global budget management to ensure accurate spend and pacing, and help with monthly billing process including invoice tracking and reconciliation for activated media
- Actively monitor organic search trends to keep a pulse on the market and inform investment decisions on a weekly basis
- Conduct research on regional best practices to localize international campaigns such as keyword, ad copy, competitive and more
- Main POC for our agency partner for Paid Search execution and performance are delivered at the highest standard while meeting deadlines
Our take
Klaviyo is a marketing firm helping growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing campaigns. From personalised newsletters to automated emails when customers abandon their shopping carts, the marketing automation platform makes it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes.
Klaviyo's CEO, Bialecki, believes that the main problem with e-mail marketing today is that there is a divide between two kinds of tools: analytics tools that help you understand what people are doing on a website, such as what products they are considering, and messaging tools that send them a marketing e-mail. Operating primarily within the retail and eCommerce industry, Klaviyo aims to solve this by offering a tool that brings together analytics and messaging. This allows companies to bring all of their first-party data into a single platform to get a deep understanding of their customers and then activate that data to deliver highly-targeted, personalised communications through email and SMS. In the process, Klaviyo's customers get a deep understanding of their consumers.
Klaviyo is a fast-growing company mainly due to its business model - the firm offers a concrete ROI for Klaviyo’s clients if the software persuades customers to make purchases by treating different types of customers differently. An IPO in 2023 has led to Klaviyo's release of Klaviyo AI, which empowers businesses to unlock revenue-driving opportunities and deliver exceptional customer experiences across channels. Still in its early days of public listing, it will be interesting to see how Klaviyo fares in the years to come.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Opportunities to learn
"Not only we have a good stipend to spend on learning but we also have development days every quarter, where we can switch off and focus on the areas..."
Funding (last 2 of 6 rounds)
Aug 2022
$100m
LATE VC
May 2021
$320m
SERIES D
Total funding: $778.5m
Company benefits
- Private health care cover
- All full time employees receive equity
- Commuting allowance for when you do travel to the office,
- A very generous education allowance every year for you to spend on learning and development.
- Participation in Klaviyo ESPP
- Personal lifestyle allowance
- Flexible holiday scheme
Company values
- We always put our customers first.
- We are owners.
- We strive to make the world more equitable.
- We are ambitious.
- We are always learning.
- We collaborate radically.
- We are remarkable.
Company HQ
Financial District, Boston, MA
Articles
Leadership
Andrew Bialecki
(CEO)Previously CTO at RockTech, Senior Engineer at Performable, Lead Engineer at Applied Predictive Technologies and an SDET Intern at Microsoft
Ed Hallen
(Chief Product Officer)Currently an Advisor at Team Engine. Previously worked in Enterprise Business Development at Google, Summer Associate at Accel-KKR and Principal at Applied Predictive Technologies.
Salary benchmarks
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Diversity, Equity & Inclusion at Klaviyo
Katelyn Nnake (Director of Diversity, Equity & Inclusion)
- At Klaviyo one of our key values is "we strive to make the world more equitable"
- In 2024 over 75% of Klaviyos participated in a Klaviyo Resource Group
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