Head of Product Marketing, Pison
Performance
AI powered neural intent platform
Open for applications
AI powered neural intent platform
21-100 employees
Open for applications
21-100 employees
Company mission
To translate data generated by the body's natural physiological electricity into machine-interpretable events.
Role
Who you are
- 2-5 years experience in Product Marketing
- Proven experience leading a Product Marketing team or similar role, with a focus on performance optimization
- Bachelor's degree in Marketing, Business, Data Science, or a related field; MBA or advanced degree preferred
- A successful track record of introducing new products, including category-creating products
- Demonstrated success in developing and executing data-driven go-to-market strategies and performance improvement initiatives
- Experience in a high-growth technology company or startup environment is highly desirable
- Strong understanding of product marketing strategies for SaaS products
- Strong understanding of product marketing frameworks such as those from Pragmatic Marketing or Forester/Sirius Decisions
- Exceptional leadership and team management skills
- Excellent communication, presentation, and interpersonal skills
- Strong analytical and strategic thinking abilities
- Ability to work effectively with cross-functional teams and manage stakeholder expectations
- Experience with health and fitness wearables, and AI is a plus
What the job involves
- The ideal candidate will be responsible for developing and executing data-driven marketing strategies that enhance product performance, user engagement, and overall customer satisfaction
- Develop and implement comprehensive product marketing strategies to enhance product performance and user engagement
- Utilize data analytics to monitor and evaluate product performance, identifying opportunities for improvement
- Work closely with product management, engineering, and data science teams to align marketing strategies with product performance goals
- Create and optimize product messaging, positioning, and go-to-market strategies to ensure product success
- Design and execute marketing campaigns aimed at driving product adoption, retention, and user satisfaction
- Conduct competitive analysis and market research to stay ahead of industry trends and adjust strategies accordingly
- Develop and maintain performance metrics dashboards, providing regular reports and insights to stakeholders
- Lead A/B testing and other performance measurement initiatives to refine marketing tactics and product features
- Mentor and lead a team of product marketing professionals, fostering a culture of innovation and data-driven decision-making
- Represent Pison at industry events, conferences, and trade shows to promote our products and enhance brand awareness
Our take
Born from the personal frustration felt by co-founder Dexter Ang, whose mother suffered from ALS, Pison was created to help improve the quality of life for patients who lose the ability to speak, write, and gesture while battling the nervous system disease.
The company provides technology that allows ALS patients to interact with wearable devices and control the physical world through thinking alone. With development partners including Google, Microsoft, and Samsung, the system captures neuromuscular signals on the surface of the skin and combines them with machine learning and AI to interpret how people intend to move their hands.
Pison has raised money both through grants and traditional investment rounds, closing its Series A in 2021. This funding is being used to develop multiple market-ready products, and to increase the company’s headcount.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jun 2022
$0.5m
GRANT
Mar 2021
$7m
SERIES A
Total funding: $7.9m
Company benefits
- Company Retirement Plan
- Comprehensive Health & Dental Insurance
- Unlimited PTO
- Hybrid Workspace
- Commuter Benefit
- Summer Fridays
Company values
- Mission-minded - Every action we take enables our diverse customers to harness the power of human intent as Pison changes the form and function of the world
- Curiosity and validation - We have an unconditional thirst for knowledge and feedback. We always want to understand hidden connections, avoid weak assumptions, and aim to quantitatively validate our findings. We are in constant pursuit of constructive feedback to better ourselves and our technology
- Innovation culture - We are unconstrained by the way things have always been done. We creatively approach every task and obstacle to find original solutions.
- Grit - We persevere in both good times and bad times and stay focused on achieving long-term goals & producing results all the while being 100% committed to personal growth and bettering each other
- Integrity - We take responsibility for our successes and our failures, and we always keep at top of mind how our actions impact the entire organization. We will do the right thing even when no one is watching. We build a culture of trust within our organization and team by providing honest feedback and holding ourselves and others accountable
- Inclusivity - Opening our minds and combining our different backgrounds, experiences, world views and expertise make us savvier problem solvers and drive better results. Cultural problem solvers - we all take personal responsibility to build an environment where all of our colleagues can thrive
Company HQ
Leather District, Boston, MA
Articles
Leadership
Dexter Ang
(Executive Chairman)After working as an Advanced Study fellow at MIT, they became a Senior Trader at Jump Trading, an algorithmic trading platform.
David Cipoletta
(CTO)Graduated from The University of Rhode Island with a Masters in Electrical and Electronics Engineering. Former Robotics Engineer for Charles River Analytics.
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