Head of Product Marketing, Pison

Performance

Salary not provided
Junior, Mid and Senior level
Boston
Pison

AI powered neural intent platform

Open for applications

Pison

AI powered neural intent platform

21-100 employees

HealthcareB2CArtificial IntelligenceEnterpriseAugmented RealityMachine LearningWellbeing

Open for applications

Salary not provided
Junior, Mid and Senior level
Boston

21-100 employees

HealthcareB2CArtificial IntelligenceEnterpriseAugmented RealityMachine LearningWellbeing

Company mission

To translate data generated by the body's natural physiological electricity into machine-interpretable events.

Role

Who you are

  • 2-5 years experience in Product Marketing
  • Proven experience leading a Product Marketing team or similar role, with a focus on performance optimization
  • Bachelor's degree in Marketing, Business, Data Science, or a related field; MBA or advanced degree preferred
  • A successful track record of introducing new products, including category-creating products
  • Demonstrated success in developing and executing data-driven go-to-market strategies and performance improvement initiatives
  • Experience in a high-growth technology company or startup environment is highly desirable
  • Strong understanding of product marketing strategies for SaaS products
  • Strong understanding of product marketing frameworks such as those from Pragmatic Marketing or Forester/Sirius Decisions
  • Exceptional leadership and team management skills
  • Excellent communication, presentation, and interpersonal skills
  • Strong analytical and strategic thinking abilities
  • Ability to work effectively with cross-functional teams and manage stakeholder expectations
  • Experience with health and fitness wearables, and AI is a plus

What the job involves

  • The ideal candidate will be responsible for developing and executing data-driven marketing strategies that enhance product performance, user engagement, and overall customer satisfaction
  • Develop and implement comprehensive product marketing strategies to enhance product performance and user engagement
  • Utilize data analytics to monitor and evaluate product performance, identifying opportunities for improvement
  • Work closely with product management, engineering, and data science teams to align marketing strategies with product performance goals
  • Create and optimize product messaging, positioning, and go-to-market strategies to ensure product success
  • Design and execute marketing campaigns aimed at driving product adoption, retention, and user satisfaction
  • Conduct competitive analysis and market research to stay ahead of industry trends and adjust strategies accordingly
  • Develop and maintain performance metrics dashboards, providing regular reports and insights to stakeholders
  • Lead A/B testing and other performance measurement initiatives to refine marketing tactics and product features
  • Mentor and lead a team of product marketing professionals, fostering a culture of innovation and data-driven decision-making
  • Represent Pison at industry events, conferences, and trade shows to promote our products and enhance brand awareness

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Insights

5% employee growth in 12 months

Company

Company benefits

  • Company Retirement Plan
  • Comprehensive Health & Dental Insurance
  • Unlimited PTO
  • Hybrid Workspace
  • Commuter Benefit
  • Summer Fridays

Funding (last 2 of 4 rounds)

Jun 2022

$0.5m

GRANT

Mar 2021

$7m

SERIES A

Total funding: $7.9m

Our take

Born from the personal frustration felt by co-founder Dexter Ang, whose mother suffered from ALS, Pison was created to help improve the quality of life for patients who lose the ability to speak, write, and gesture while battling the nervous system disease.

The company provides technology that allows ALS patients to interact with wearable devices and control the physical world through thinking alone. With development partners including Google, Microsoft, and Samsung, the system captures neuromuscular signals on the surface of the skin and combines them with machine learning and AI to interpret how people intend to move their hands.

Pison has raised money both through grants and traditional investment rounds, closing its Series A in 2021. This funding is being used to develop multiple market-ready products including wearables and data analysis platforms for non-medical purposes, and to increase the company’s headcount.

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Kirsty

Company Specialist at Welcome to the Jungle