Affiliate Marketing Manager, SharkNinja
$101.3-135k
+ ESPP subject to applicable eligibility requirements
3 days a week in office (Needham, MA)
Home devices and appliances
Open for applications
Home devices and appliances
1001+ employees
Open for applications
$101.3-135k
+ ESPP subject to applicable eligibility requirements
3 days a week in office (Needham, MA)
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- Strong relationship building and communication skills with the ability to influence and inspire both internal and external partners
- Experience supporting the Canadian region is required
- Fluency in French is preferred
- Experience driving cross functional initiatives with global teams and external collaborators
- Strategic thinker with the ability to connect the dots between brand, product, and consumer needs
- Strong organizational skills and project management expertise across multiple complex initiatives
- Passion for brand storytelling, innovation, and consumer centric marketing
- Analytical mindset with experience evaluating campaign and partner performance using data
- Creative problem solver with a bias toward action
- Comfortable working in a fast paced, dynamic environment
- 5+ Years in Affiliate Marketing Proven experience managing an affiliate program, ideally in a consumer goods, e-commerce, or DTC (Direct-to-Consumer) environment
- Affiliate Network Expertise Hands-on experience with major affiliate platforms (e.g., Impact, Rakuten, CJ Affiliate, ShareASale, Awin). Experience launching or scaling programs on these platforms is highly valuable
- Affiliate Agency Experience Preferred
- Partner Development & Relationship Management Track record of identifying, onboarding, and optimizing affiliate partnerships across content, influencer, coupon, loyalty, and deal sites
- Cross-Functional Collaboration Experience working with paid media, brand marketing, creative, PR, and analytics teams to drive integrated marketing efforts
- Performance Analysis and Reporting Demonstrated ability to analyze affiliate channel performance, use attribution tools, and deliver insights to drive growth
- Budget & Payout Management Experience setting and managing channel budgets, partner commission structures, and incentive models
- Full-Funnel Marketing Knowledge Understanding how affiliate fits into the broader marketing mix (awareness to conversion) and supports multi-channel strategy
What the job involves
- As the Affiliate Marketing Manager at SharkNinja, you will be instrumental in managing, expanding, and optimizing our affiliate program to support our owned and operated websites
- Your efforts will directly contribute to brand growth and DTC (Direct-to-Consumer) revenue
- You'll collaborate closely with teams across Performance Media (Paid Social, Paid Search), PR, Brand Marketing (Product & Integrated), Analytics, and Creative to ensure aligned, full-funnel messaging
- This role offers an exciting opportunity to lead a high-performing, revenue-driving channel that's experiencing strong, consistent growth
- You are rooted in data but harness the power of relationships and are eager to break through any goal that is set in front of you
- You pivot quickly, test and learn, share insights, and relentlessly optimize as part of your daily routine
- This role will support the Canada business and Canadian region
- Manage and Scale the Affiliate Program: Oversee day-to-day operations of the affiliate program, including partner recruitment, onboarding, and relationship management to drive growth across SharkNinja’s owned and operated DTC sites
- Affiliate Strategy Development: Develop and execute strategies to diversify the affiliate portfolio, identifying opportunities across content creators, coupon sites, loyalty partners, influencers, and emerging affiliate types
- Performance Analysis and Optimization: Monitor affiliate performance metrics, analyze campaign data, and generate actionable insights to continuously improve ROI and efficiency
- Budget Management: Manage the affiliate marketing budget, including partner payouts, technology/platform costs, and campaign incentives, ensuring cost-effective performance
- Full-Funnel Campaign Support: Support full-funnel marketing efforts by ensuring affiliate strategies align with broader digital marketing initiatives and brand objectives
- Compliance and Brand Integrity: Ensure all affiliate content aligns with SharkNinja’s brand guidelines, FTC regulations, and legal standards
- Competitive Benchmarking: Stay current on industry trends, competitor activity, and affiliate innovations to identify new opportunities and stay ahead of the curve
- Reporting & Stakeholder Communication: Deliver regular performance reports and insights to internal stakeholders, demonstrating the channel’s impact on revenue and brand growth
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
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