Growth Marketing Manager, Givebutter
$95-105k
Non-profit fundraising platform
Open for applications
Non-profit fundraising platform
21-100 employees
Open for applications
$95-105k
21-100 employees
Company mission
Givebutter's mission is to empower the Changemaker in all of us.
Role
Who you are
- 2-3 years of experience in a demand generation role (agency experience is a plus)
- 4-5 years of experience working on a marketing team
- Experience working with inbound go-to-market (GTM) strategies is a must
- Proficient in HubSpot’s marketing automation and sales tools
- Experience with data enrichment and web scraping tools
- Knowledge of managing paid social and search campaigns
- Strong analytical skills with the ability to interpret data and derive actionable insights
- Excellent written and verbal communication skills, with a knack for crafting compelling messages
What the job involves
- As the Growth Marketing Manager, you will play a crucial role in transforming our inbound leads into marketing qualified leads (MQLs), signups, and, ultimately, loyal customers
- With a keen eye for conversion rates, you’ll be excited to experiment with new strategies and tests that push our marketing efforts to the next level
- You will oversee lead nurturing and email newsletters and work closely with our sales team to ensure a robust pipeline of potential customers
- Coordinate and enhance our prospect and customer newsletters
- Collaborate effectively with sales teammates to optimize the handoff from marketing to sales
- Monitor, analyze, and improve inbound conversion rates from paid channels
- Ensure seamless handoff of marketing qualified leads to the sales team
- Develop and execute strategies to nurture inbound leads into signups and MQLs
- Manage Givebutter’s bi-weekly marketing newsletter, creating engaged customers
- Leverage data enrichment and AI tools to enhance email campaigns and streamline marketing processes
Our take
The rise of crowdfunding has helped democratize fundraising for for-profit companies, but the infrastructure for non-profits has lagged behind. Givebutter sets out to change this, supplying a feature-rich, easy to use fundraising platform for the "changemakers of today", which has been used to raise millions of dollars for good causes.
Crucially, unlike other crowdfunding platforms, 100% of the donation typically goes to the campaign, with Givebutter making its money entirely through tips and occasional but transparent transaction fees. In 2022, the company raised capital that has been put to work developing the product to be fit for all types of fundraising.
Having already seen impressive success in certain segments, these new development efforts will help expand Givebutter's reach. For example, it launched a CRM to help it reach more small, local nonprofits, and has released the industry's first donor-advised fund (DAF) donate button, through which donors can recommend a nonprofit for a donation in just three clicks.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Many candidates hear
back within 2 weeks
21% employee growth in 12 months
Company
Funding (1 round)
Jun 2022
$7m
SEED
Total funding: $7m
Company benefits
- We offer Medical, Dental, and Vision insurance covered 100% for employees
- Up to 15 days of paid vacation time per year plus additional days per year with the company (we take off all 10+ Federal Holidays and provide 2 floating holidays)
- 12 weeks paid parental leave for both primary and secondary caregivers
- Participate in team trips each year to meet, hang, and work in person
- Home office stipend
- Charitable giving - employees are encouraged to donate up to $50/month to any verified nonprofit they wish to support on Givebutter
- Learning and development reimbursement opportunities
Company values
- Be Awesome - We go above and beyond to surprise and delight our customers. We raise the bar by setting ambitious goals and striving to exceed them. We hold ourselves to a high standard. We consistently push ourselves to level up and expect the same from others. We foster a culture of high performance and believe in mentorship both in and outside of the workplace.
- Be Butter - We view diversity as an asset. Having diverse voices at the table drives innovation, strengthens decision-making, improves collaboration, and fosters empathy for our users. We lead with kindness and empathy. We build trust with transparency & reliability. We ask for feedback and assume positive intent. We default to overcommunication. We like to have fun! And bring the puns. Seriously, we’re always bready.
- Be Changemakers - We seek out and embrace change. It’s what we do! We make our impact felt – globally, locally, personally, and professionally. We move fast and believe in progress over perfection. Done is better than perfect. We leverage collective genius and let the best ideas win. 1+1=3 🚀
Company HQ
Penn Quarter, Washington, DC
Articles
Leadership
Max Friedman
(CEO)Co-founded Givebutter on graduating from George Washington University in Computer Science and Finance.
Liran Cohen
(CTO)Co-founded Givebutter on graduating from George Washington University with an MS in Computer Science.
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