Lifecycle Marketing Manager, Fictiv
$114-130k
More information about location
Digital manufacturing ecosystem
Be an early applicant
Digital manufacturing ecosystem
201-500 employees
Be an early applicant
$114-130k
More information about location
201-500 employees
Company mission
To simplify the process of sourcing the custom mechanical parts required for new product development and introduction into the market.
Role
Who you are
- A minimum of 5-7 years of experience in B2B customer marketing, preferably at a digital manufacturing or eCommerce-based company that supports an enterprise selling motion
- Experience designing and creating cross-functional email marketing campaigns
- Experience implementing and measuring AB testing
- A proven track record of delighting customers and creating successful marketing programs aimed at customers
- Knowledge of audience segmentation through profile attribution and content/channel engagement
- Basic understanding of integrated marketing tech stacks and the flow of data between CRM, Business Intelligence Platforms and Automation Tools
- Expert in segmentation, list management, and email marketing best practices
- Strong communication skills without fear of over-communication. This role will require effective collaboration and cross-functional coordination across internal and external contributors
- Extremely detail-oriented and organized, able to manage multiple projects to meet deadlines
- An understanding of the mechanical engineer persona and the buyer journey would be preferred
- You share our values, and work in accordance with those values
What the job involves
- Fictiv is looking for a rock-star Lifecycle Marketing Manager to support the strategy of end-to-end lifecycle marketing initiatives, driving initial and repeat conversions, retention and expansion strategies
- The focus is instilling loyalty and advocacy within our ever-growing customer base
- Our ideal candidate will be a B2B marketing expert with a proven track record of maximizing customer and account level LTV
- They will have the curiosity to leverage new and existing channels, have an experimental mindset and be data-driven to the nth degree
- In this role you will partner closely with our Sales and ABM teams and be responsible for helping to define critical marketing strategies across the entire customer journey
- Increase the pipeline of opportunities for our Sales team to close
- Develop AB testing roadmap to optimize each stage of the customer journey, which include onboarding, engagement, and retention
- Optimize email nurture programs to improve velocity and frequency of first-time customers becoming repeat buyers and eventual power users
- Analyze and report on key channel metrics and business KPIs
- Work with the marketing communications team to leverage new capabilities/features, case studies, testimonials, and quotes in LCM campaigns
- Maintain positive and productive relationships with product marketing, product management, and engineering teams to ensure messaging of programs and product updates are accurate and meaningful to the target audience
- Refine customer loyalty and referral marketing programs
- Great collaboration with Sales, ABM, MarketingOps, RevOps, Content & Creative teams to bring campaigns to life and improve the custom journey
- Stay on top of email best practices and industry trends
- Leverage Marketo and modern marketing tools (Drift, Printfection, Salesforce, etc.) to develop automated campaigns that deliver the right message, to the right person, at the right time
- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
- While performing the duties of this job, the employee routinely is required to sit; walk; talk and hear; use hands to keyboard, fingers, handle, and feel; stoop, kneel, crouch, twist, crawl, reach, and stretch
Our take
Fictiv is a digital manufacturing ecosystem that enables companies all over the world to acquire parts and components quickly. Its digital platform and global partner network provide a powerful palette of features, with the company positioning itself as the Amazon Web Services of hardware.
Also on offer from Fictiv is 3D printing, with the platform taking advantage of a range of technologies in this area. This makes it possible for businesses to obtain production-quality parts, without having to invest in tools and expertise.
The company has also leveraged technology in order to provide customers with access to a wide range of capabilities through components. With the 3D printed materials market set to reach $18 billion by 2030, Fictiv is well-placed to benefit from this significant growth, especially following its significant investment in accelerating product innovation.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2022
$100m
SERIES E
Feb 2021
$35m
SERIES D
Total funding: $193m
Company benefits
- Monthly virtual work stipend
- Wellness stipend
- Paid volunteer days
- Learning and development stipend
- Paid parental leave
- Equity options
Company HQ
SoMa, San Francisco, CA
Leadership
Dave Evans
(Co-Founder & CEO)They hold a BS in Mechanical Engineering from Stanford and served as the Lead Hardware Engineer at Ford before co-founding Fictiv in 2013.
Nathan Evans
(Co-Founder & CXO)They earned a BA and MA from Stanford. They then founded Citizens of Wine and worked as an Associate at Seven Hills.
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