Vice President of Revenue Marketing, Kantata
$200-225k
This position is eligible to participate in Company Bonus Plan
More information about location
Cloud based project management software
Open for applications
Cloud based project management software
501-1000 employees
Open for applications
$200-225k
This position is eligible to participate in Company Bonus Plan
More information about location
501-1000 employees
Company mission
To enable organizations of any size to successfully manage and scale their people, projects, revenue, and profitability.
Role
Who you are
- The role requires a seasoned expert with a deep understanding of modern digital strategy, engagement, performance, and Return on Investment metrics, and the ability to lead a team of marketing professionals to achieve key business metrics
- Educational Background: Bachelor’s Degree in Business Administration, MBA (Preferred qualification)
- Professional Experience: Extensive experience in the B2B technology sector, specializing in crafting and implementing modern strategies that meet or exceed demand generation goals. (15+ Years Preferred), ideally within a global marketing function
- Digital Domain Expertise: A deep understanding of leading-edge digital best practices and ability to continuously optimize for the rapidly changing digital landscape (GenAI zero-click-search, ChatGPT search, intent, etc)
- Account Based Marketing: Ability to support modern ABM & ABX techniques and best practices
- Campaign Management: Demonstrates success in developing and executing campaigns that leverage multiple channels to drive significant, measurable results
- Leadership and Team Development: Proven track record in leading and nurturing high-performing teams to exceed organizational goals. Experience in fostering a collaborative and motivating environment for team growth and development
- Business Development and Cross Functional Alignment: Skilled in driving connected and accountable strategies from marketing through to business development
- Technical Proficiency: Proficient in using top marketing technologies like Marketo, HubSpot, 6sense and other modern tools. Extensive experience with Salesforce, utilizing it to streamline customer relationship management processes
- Analytical Abilities: Excellent analytical skills, adept at analyzing data to derive actionable insights that drive strategic decisions
- Strategic and Innovative Thinking: Strategic thinker with a consistent focus on innovation and continuous improvement to achieve long-term success
- Performance Evaluation: Continuously evaluate pipe-to-spend and the performance and cost of acquisition, adjusting demand tactics and strategy accordingly
- Communication and Alignment: Drive clear and constant communication of goals and success metrics to the organization to ensure consistency and accountability with end-to-end reporting and analytics. Proficiency managing a highly distributed team, and an expert in driving cross-functional alignment
- Budget and Resource Management: Proven ability to manage budgets meticulously and prioritize resources to ensure optimal use and significant cost savings
- Personal Qualities: A highly motivated, visionary leader who is passionate about technology, growth, innovation, and team development
What the job involves
- The VP, Revenue Marketing is a pivotal role at the highest level of technical and strategic expertise. This position involves leading the operational marketing plan to deliver on pipeline and revenue targets, setting organizational strategy, and developing the skills and career paths of all team members
- Develop and Execute Demand Generation Strategies: Craft and implement comprehensive strategies for outbound and inbound demand generation to meet or exceed pipeline and revenue targets
- Team Management: Oversee the end-to-end demand generation, digital, business development and ABM functions
- Digital Execution: Serve as the subject matter authority on modern techniques, while leading the inbound demand team with leading-edge strategies for SEO (including GenAI zero-click-search), ChatGPT, 6sense intent optimization, paid media, and more
- Campaign Management: Lead a high-performing team responsible for outbound marketing campaigns, including email marketing, outbound calling, direct mail, and digital advertising
- Data-Driven Optimization: Utilize analytics and data-driven insights to continuously improve campaign performance, targeting, and ROI
- Business Development: Ensure adoption of sales and BDR best practices, accountability, and outcomes across the BDR function
- Collaboration and Integration: Work closely with sales and marketing teams to ensure that lead generation activities are integrated with broader business development initiatives
- Strategic Leadership: Set the organization's strategy, staff for scale, and develop the skills and career paths of all team members
- Metrics, Attribution and Reporting: Own the analysis of performance, including rigorous tracking of KPIs, multi-touch attribution, Return on Investment. Provide regular reporting and analysis of performance to senior leadership
- Budget Management: Manage budget allocation across various channels and strategies for optimal mix.
- Sales Pipeline: Be accountable for meeting/exceeding attainment of sales pipeline goals and leading indicators of demand
- Analytical Oversight: Forecast, measure, analyze, and report on the impact of demand creation activities on sales pipeline and bookings
Our take
Kantata is a business management software aimed at the professional services industry. This SaaS platform has been designed to meet the needs of a modern workforce, providing services such as employee time tracking, project management, and resource allocation.
The company's purpose-built technology includes a suite of features, such as a resource optimizer that helps managers allocate the right people to the right project for the correct amount of time. It also includes a private social network for users to share information with peers in the industry. Kantata already has several profitable tie-ups with essential business software such as Salesforce, helping it outpace rivals.
As more organizations in professional services invest in resource management solutions, the industry is awash with companies all competing for this business. These include industry heavyweights Basecamp, Zoho Projects, and ClickUp. Born from the merger of Mavenlink and Kimble Applications, Kantata is set to see accelerated growth as it focuses on further development of its comprehensive platform.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Apr 2019
$48m
SERIES E
Nov 2016
$39m
SERIES D
Total funding: $111.5m
Company benefits
- Group Health Insurance with Coverage Options for Medical, Dental, and Vision
- Life Insurance
- Voluntary Insurance Options Such As Auto, Home, Legal, and Pet Insurance
- Paid Parental Leave
- Voluntary Commuter Benefit Options
- 401K + Company Match to Save For Your Future
- Flexible Work Options - Remote or Hybrid
- 15 days of Paid Time Off, Plus Two Additional Days With Each Year of Employment
- Sick/Wellness Time Off
- 9 Paid Holidays + Floating Holiday
- Volunteer Time Off
- Top Performers Employee Recognition Program
- Philanthropic, Social, and Wellness Events Through KantataLife
- Reimbursement for Wellness Applications (including Kindle, Headspace, Peloton)
- Monthly Remote Stipend
- Employee Assistance Program
Company values
- Put People First - We elevate people in everything we do. Caring about our clients, colleagues and communities is the heart of our culture. We are one team—having fun, growing and making a difference together for our industry and the world
- Create Remarkable Client Experiences - Solving real business problems, building meaningful relationships and partnering with clients every step of the way to stand apart and amplify our clients’ success
- Lead The Way - Innovation and continuous improvement are our passions. We push limits, take risks and explore big ideas. We make bold decisions and embrace learning to remain accountable and unlock transformative opportunities
- Embrace Authenticity - We appreciate the uniqueness and contribution of every individual. We listen closely, ask questions, assume positive intent and engage with open minds to create a workplace where people can thrive
Company HQ
East Irvine, Irvine, CA
Articles
Leadership
Roger Neel
(Senior Business Advisor)Former Technical Advisor at The Bold Italic and Director Strategic Partner Solutions at InQuira. BA in Economics and Computer Science from Cornell.
Ray Grainger
(Executive Chairman)Former EVP Global Services and Strategic Partnerships at InQuira and Global Managing Partner at Accenture. BSc in Engineering at Harvey Mudd College.
Share this job
View 2 more jobs at Kantata