UGC & Influencer Content Lead, Petlab

• Have 3+ years managing influencer or UGC pipelines for a fast-moving DTC brand or agency
• Have a roster of creators/influencers you trust—and you're eager to build more
• Know what converts—from ad hooks to raw pet stories to TikTok trends
• Are plugged into pet care, wellness, and creator culture
• Have worked with experts (vets, vet techs, etc.) or know how to navigate professional/clinical talent outreach
• Are insanely organised—you run Airtable/Sheets like a CRM
• Have a hustle-first mindset—you chase talent, coach them well, and never settle for “good enough.”

Desirable

• We’re looking for a UGC & Influencer Content Lead—a sharp, resourceful, and relentless operator who knows how to find the right face, right story, and right vibe to drive performance
• You’ll be building, nurturing, and scaling a powerful creator network—think pet parents, TikTokers, Instagram stars, vet techs, behaviorists, and board-certified veterinarians
• You’ll guide them from first message to media release, coaching them to deliver killer footage that converts
• This role is part creative producer, part talent agent, part content strategist
• You’ll be our go-to for sourcing high-impact UGC, executing ad scripts with talent, and scaling what works
• Own the creator pipeline: Manage up to 100+ creators and customers at a time—recruiting, briefing, and shepherding content from pitch to publish
• Sign serious talent: You’ve got a roster. We want in. Vets, vet techs, nurses, trainers, content creators—you already work with them or know how to get them
• Craft killer content: You know what makes content click—be it a raw testimonial, an educational vet breakdown, or a scroll-stopping 15s TikTok
• Scale with speed: We test fast, learn fast, and scale fast. You’ll spot the wins, double down, and constantly optimize based on feedback and data
• Think like a producer: From script execution to feedback rounds, you know how to get the best out of talent, every time