Product Manager, Comscore
Proximic by Comscore
$115-130k
More information about location
Omnichannel advertisement measurement platform
Be an early applicant
Omnichannel advertisement measurement platform
1001+ employees
Be an early applicant
$115-130k
More information about location
1001+ employees
Company mission
To bring trust and transparency to media and marketing, so businesses can use data to drive growth.
Role
Who you are
- 3+ years of product management experience, preferably in AdTech, MarTech, or data platforms
- Strong problem-solving mindset with enthusiasm for tackling complex challenges
- Experience in at least one of these areas: user-facing products with a focus on UX, or data product management
- Understanding of the programmatic advertising ecosystem
- Excellent communication skills with the ability to translate complex technical concepts to non-technical stakeholders
- Comfort with modern product development tools and methodologies, including AI-assisted workflows
- Bachelor's degree in a relevant field or equivalent experience
Desirable
- Experience at the intersection of data products and user experience design
- Knowledge of audience data, cookieless/ID-free targeting solutions, and privacy regulations
- Experience with rapid prototyping tools to communicate product vision
- Background in programmatic buying, planning, or digital media strategy
- Experience working directly with DSPs like The Trade Desk, DV360, or similar platforms
- Demonstrated ability to thrive in fast-paced environments with shifting priorities
What the job involves
- This role will contribute to our product suite, which includes our proprietary data offerings, front-end platform, and integrations with DSPs/SSPs/Publishers.
- We're looking for someone who thrives on tackling complex problems, can quickly adapt to evolving priorities, and is excited about using cutting-edge tools like AI and rapid prototyping to amplify their impact and articulate product vision
- Product Development & Management
- Drive product strategy and execution across assigned focus areas, which may include our front-end platform and/or proprietary data offerings
- Define clear product requirements, prioritize features, and collaborate with analytics and engineering to deliver high-quality product enhancements
- Establish metrics and KPIs to measure product performance and user adoption
- Gather and analyze user feedback to inform product decisions and improvements
- Use AI tools and rapid prototyping to accelerate ideation and communication of product concepts
- Develop a deep understanding of user needs and workflows to inform product iterations
- Market & Technology Expertise
- Understand and contribute to our ID-free strategy, a key growth area for the company
- Collaborate with technical teams to ensure seamless data delivery and activation through partner platforms
- Stay current on industry trends, competitive offerings, and emerging technologies in the AdTech ecosystem
- Work effectively with DSP partners like The Trade Desk to optimize integration of Proximic's offerings
- Cross-Functional Collaboration
- Collaborate effectively within our small product team, being flexible about responsibilities as needs evolve
- Partner with account management and sales teams to understand client needs and gather feedback
- Work with analytics to develop insights that drive product decisions and improvements
- Coordinate with marketing to develop materials that showcase our capabilities to the market
Our take
In order for businesses to deploy successful advertisement campaigns, they must leverage data to access their target audience, but this is becoming increasingly difficult. The engagement of programmatic advertisements must be measured across all channels to produce actionable insights from the complex media environment, and this can be impossible without the right data analysis infrastructure.
ComScore provides an omnichannel advertisement measurement platform, empowering businesses to have a comprehensive and unified view of their marketing campaign success across all platforms. The company achieves this by providing tools for the analysis of cookie-free data across social media, CTV, mobile, podcasts, and DOOH platforms, allowing them to build highly targeted audiences through their own proprietary data.
While the company faces competition from other omnichannel audience-building platforms, ComScore stands out by providing the tools necessary for obtaining actionable proprietary data and analyzing it, as opposed to competitors who focus on one or the other. Furthermore, the company also has a unique focus on data gathering from social media and CTV, in addition to more traditional media consumption formats.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2010
$2.7m
LATE VC
Aug 2003
$12m
SERIES E
Total funding: $97.6m
Company HQ
Hunter Mill District, Reston, VA
Leadership
Jon Carpenter
(CEO)Joined Comscore in 2021 as CFO before becoming CEO in 2022. Prior to this, they were CFO at Publishers Clearing House, Sears Holding Corporation, and NBCUniversal. They were also the SVP of Finance at Nielsen.
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