Quality control within the grocery industry has often assumed that people do not want to buy misshapen food, resulting in huge waste levels. Thing is, many consumers are happy to purchase 'ugly' produce if it is tasty and cost-saving, which is where Misfits Market comes in.
The company offers subscription boxes of 'ugly' fruit and vegetables, allowing users to choose which products they want within their package. Memberships are free and, because Misfits Markets is sourcing produce that would otherwise be wasted, it saves retailers money at no additional cost to the consumer.
Several platforms for the sale of 'ugly' produce have arisen over the last few years, but this approach positions Misfits Market as a competitive option. The company has also gone beyond fruit and veg to provide meat, seafood, and other packaged goods - expanding its capabilities through smart acquisitions and partnerships.
Freddie
Company Specialist at Welcome to the Jungle