Founding Marketer, Passionfroot
$90-130k
Option to set the split between salary and equity
Management platform for online content creators
Job no longer available
Management platform for online content creators
1-20 employees
Job no longer available
$90-130k
Option to set the split between salary and equity
1-20 employees
Company mission
On a mission to provide online content creators with all of the project and financial management tools that they need to work independently on their own terms.
Role
Who you are
- We seek an ambitious and resourceful marketing generalist who can work closely with our CEO, scaling existing channels and exploring new opportunities
- Location: This is a New York-based role as part of the founding GTM team
- Experience: 5+ years of broad expertise across marketing, with deep knowledge in at least two areas: content marketing and product marketing, preferably in B2B software targeting marketers. You are an all-rounder in content creation with an eye for design and creative spark that can easily flip between Figma/graphic design, copywriting, video editing, and motion design
- Communication Skills: Exceptional writing and storytelling skills, with the ability to create content that connects with audiences
- Data-driven: You make decisions based on insights and have a solid understanding of marketing analytics. Ideally, you are proficient in marketing tools, platforms and paid media (e.g., Google Analytics, SEO tools, Linkedin Ads)
- Passion: You’re eager to thrive in a fast-growing market where your work will directly shape the future of work. You're also passionate about educating audiences with top-tier content and crafting compelling visual assets
- Ownership & Ambition: You’re entrepreneurial, self-driven, and excited about shaping a marketing function from the ground up
What the job involves
- As our Founding Marketer, you’ll be the driving force behind spreading Passionfroot’s story. This is an incredible opportunity to build and scale marketing from the ground up, with a special focus on content and social media marketing
- Our product is loved by creators and top marketers from companies like Intercom, Notion, and Hubspot, and we want to amplify this success
- We’re not just selling a product; we’re creating a new market category and need your expertise to educate the market and drive adoption
- You’ll be instrumental in refining our messaging, scaling existing channels, and building a robust marketing engine across our website, LinkedIn, X, in-product, and beyond. This is a rare opportunity to make a visible impact as we define a new industry
- Develop the Marketing strategy: Set goals, plan, and prioritize across all areas of marketing
- Tell our story: Refine our brand story and create compelling content that resonates with both creators and brands—guides, case studies, social media posts, visuals, videos, lifecycle marketing emails and more
- Drive growth: Launch, track, and optimize programs/campaigns across multiple channels, including but not limited to social media, email marketing, event marketing, lead generation, and paid media to move prospects and customers down the funnel
- Support product marketing: Understand our users deeply, craft messaging and material that highlights Passionfroot’s unique value
- Foster community: Build and nurture a passionate community of creators and marketers through engaging content and events
- Ability to build out the marketing function: We do not have all of our tools, processes, and workflows built out yet. You will need to help build this out, figure out what works, and test and scale with automations and AI
Application process
- We are committed to providing the best experience to all applicants. Our process is short and doesn’t involve take-home challenges: we are as invested as you are!
- Introductory Call (30 min) with Jen (CEO)
- Technical Interview (30 min) with Filip (CGO)
- Marketing Challenge —You’ll work on a challenge & present the outcome to Jen & Filip
- Culture Fit (30 min) with Lorenzo (CTO)
- Reference Calls with an investor or team member
- Offer Stage: We’ll tailor an offer based on your preferences for salary and equity
Our take
Digital tools for project and financial management have long since existed for creative media teams, but the rise in independent content creators on social media platforms has made many of these redundant. Individuals must manage collaboration requests, independent invoices, plan creation schedules, and these are features which existing solutions currently do not provide.
Passionfroot is setting out to provide these services to creator businesses. The company has focused on presenting the platform in a user-friendly manner, allowing content creators unfamiliar with corporate project management software to manage their business without friction. It is also differentiating itself in a growing market by being an all in one platform (rather than specialising on just one particular challenge).
The company have raised impressive funding, and are planning on investing into further developing its product, attracting talent, and maintaining community momentum gathered through early traction.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Oct 2024
$3.8m
SEED
Dec 2021
$3.5m
SEED
Total funding: $7.3m
Company benefits
- Competitive market salary and meaningful equity — and flexibility to choose distribution
- Flexible work that adapts with your needs and mental wellness stipend
- Generous personal development budget
- Generous number of vacation days
Company HQ
Mitte, Berlin, Germany
Leadership
Jennifer Phan
(CEO)Experience as Company Builder for Deloitte Digital. Content Creator for Substack from 2020 to 2021.
Jens Joseph Mannanal
(COO)Experience as Consultant for Bain & Company. Head of Day Trips and City Motorized Tours for GetYourGuide from 2020 to 2021.
Michelle Tian
(CTO)Experience as Software Engineer for Airbnb and Senior Software Developer for Shopify.
Salary benchmarks
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