Product Marketing Manager, uberall
Local customer experience platform
Open for applications
Local customer experience platform
501-1000 employees
Open for applications
501-1000 employees
Company mission
Uberall's mission is to empower businesses to deliver great experiences to local customers.
Role
Who you are
- 2+ years in product marketing in the Saas environment is a must
- Experience in leading the development and execution of high-impact GTM campaigns, messaging/positioning docs, and sales materials
- The aptitude for managing multiple product launches in a fast-paced agile environment with tight deadlines and numerous stakeholders
- Experience in competitive research and analysis
- Excellent verbal and written communication skills
- Good organizational and analytical skills
- Ability to multitask and prioritize in order to meet deadlines
- Strong collaborator with excellent interpersonal skills
- Highly self-motivated
- Ability to travel internationally (2x a year)
What the job involves
- You will work closely with the Product, Marketing, Customer Success, and Sales teams to develop and manage full-lifecycle go-to-market (GTM), product positioning, messaging, and internal sales enablement
- You will need to quickly become an expert on Uberall products, the market, our customers, and our competition in order to translate this knowledge into high-impact work that clearly communicates the value of our platform and increases our market share
- Lead GTM strategies and tactical channel plans, ensuring that all customer- and partner-facing teams are on-message and maximizing each channel
- Work with the head of Strategy & Product Marketing to craft strategic framing, ICPs, buyer personas, and strong messaging/positioning
- Perform market research, win/loss, and competitive analysis to drive ongoing differentiation
- Understand our customers, their needs, and how Uberall products meet those needs; be one conduit for the voice of the customer to the product team and company
- Develop sales enablement tools including battle cards, sales presentations, ROI calculators, positioning documents/FAQs, and more
- Facilitate cross-functional collaborations and ongoing communication with key stakeholders as to GTM prioritization and progress
- Maintain strong alignment with content and growth marketing
- Strong writing abilities to support in the creation of sales narratives and sales decks
- We are looking for someone who will not only be passionate about product marketing but will also be focused on contributing to the success of a high-performance marketing team
Our take
Location-based services are now part of our everyday lives, but there are still gaps in the way location information interacts with accurate data. Uberall solves this problem by connecting companies with local customers through search and discovery, engagement and conversion.
Uberall helps brick-and-mortar companies to provide more accurate information about themselves across the apps that customers use to discover them. The company's impressive roster of customers now includes Hyundai, Pizza Hut and Lufthansa, as well as a raft of small- and medium-sized businesses. The breadth and credibility of Uberall's customer base is testament to the benefits it can bring to businesses.
The company has completed a number of high-profile acquisitions in the past, including that of MomentFeed, towards diversifying and scaling its services. Uberall's investment in platform development has resulted in an expansive series of updates and improvements. This, alongside an important integration with Apple Business Connect, should help solidify its utility for clients and place as a top choice into the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Jun 2021
$115m
GROWTH EQUITY VC
Sep 2018
$25m
SERIES B
Total funding: $175.6m
Company benefits
- Corporate Shopping Discounts
- Dog Friendly Offices
- Home Office / Remote Work
- Language Courses (German & Business English)
- Flexible Working Hours
- State of the Art Hardware
- Personal Development Budget
- LinkedIn Learning & internal training
- Virtual Stock Option Plan (VSOP) and an Equity Plan (ESOP) for all eligible employees
Company values
- Grow Together - We are free to be ourselves and we treat others with the respect and friendship they deserve. We want to grow together and nothing is ever only someone else’s problem. We are humble and nice and we mean well.
- Demonstrate Passion & Performance - We put our heart and soul into everything we do and we are passionate about the people we do it with. We challenge ourselves and others and aspire to deliver results that leave a long-lasting impression.
- Be Bold & Drive Change - We are bold and determined decision makers who are not afraid of mistakes. We drive for change and take ownership of our actions and decisions.
Company HQ
Brunnenviertel, Berlin, BE
Articles
Leadership
David Federhen
(Board Director)Started out as a Strategy Consultant at Roland Berger, and previously founded Returbo.
Florian Hübner
(CEO)Previously worked as a Consultant at McKinsey, and founded Berlin Tech Meetup.
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