Product & Channel Marketing Manager, Rain

• If you’re passionate about crafting narratives, optimizing channel engagement, and scaling a mission-driven product, we want to hear from you
• 4+ years of experience in channel marketing within HR tech, SaaS, or a related industry
• Proficiency in marketing automation tools and CRM systems (HubSpot experience is a plus)
• Strong understanding of B2B(2C) sales and partnership ecosystems, including their dynamics and decision-making processes
• Proven ability to craft and execute high-impact marketing campaigns with compelling product messaging and positioning that resonate with target audiences
• Familiarity with creating sales enablement tools, such as product guides, FAQs, and presentations, to drive adoption and understanding across stakeholders

Desirable

• We are seeking a results-driven and strategic Product & Channel Marketing Manager to own the marketing function for driving revenue and growth through our strategic channel partnerships
• This individual will bridge the gap between product, brand marketing, and partnerships to craft compelling narratives, create demand, and build strong brand presence across touchpoints
• Channel Marketing Strategy: Develop and execute channel marketing strategies that drive revenue growth through strategic partnerships
• Messaging & Positioning: Craft the core narrative for the partnerships channel by deeply understanding the product, partner ecosystem, and customer challenges. Ensure consistent and impactful messaging at key decision points
• Co-Branded Campaigns: Collaborate with strategic partners to create co-branded marketing materials, campaigns, and assets that highlight our joint value propositions
• Brand Differentiation: Analyze broader market dynamics to create unique brand positioning in the channel that resonates with key decision-makers and differentiates Rain in the marketplace
• Campaign Execution: Drive demand through high-impact channel campaigns, developing strategic narratives and thought leadership initiatives to capture and create demand
• Enablement Materials: Triangulate the prospect, problem, and product to design compelling enablement materials for channel partners and the internal sales team
• Cross-Functional Collaboration: Partner with GTM functions to launch and amplify programs that generate and capture demand within the channel ecosystem
• Performance Tracking: Track, measure, and report on campaign performance, leveraging insights to ensure ROI and continuously improve strategies
• Partner Advocacy: Cultivate brand advocates among our partners by providing them with resources, support, and opportunities to succeed
• Budget Management: Oversee and allocate the assigned budget effectively to maximize ROI on channel marketing initiatives and campaigns

• Remote work & a hybrid option for team members in our Nashville hub
• Flexible benefits package to fit your needs
• Opportunities for growth - we encourage employees to seek new passions within the company
• We offer volunteer opportunities and encourage our team members to prioritize their physical and mental health

Total funding: $78.6m

Financial difficulties continue to be a leading cause of employee stress, and waiting for payday can cause periods of cash drought where workers are vulnerable to overdraft fees and predatory lending. Rain provides employees with access to an amount of their earned wage, which is reimbursed by employers per their regular pay cycle.