Senior Manager of Paid Media, Nutrafol
Contract
$115-150k
Natural products to improve hair growth
Be an early applicant
Natural products to improve hair growth
201-500 employees
Be an early applicant
$115-150k
201-500 employees
Company mission
To help people grow into their best selves through whole-body health.
Role
Who you are
- 7+ years of relevant experience in an integrated media role within a brand or agency; wellness and DTC experience preferred
- Hands-on experience in paid media strategy and execution, including a deep understanding of performance marketing and ability to work towards revenue, sales, and efficiency goals
- Skilled in managing and tracking budgets while identifying revenue drivers
- Proven track record of delivering measurable results in terms of performance and consideration metrics
- Able to work with and analyze large data sets quickly, accurately, and efficiently
- Ability to multitask and work efficiently in a fast-paced environment
- Strong organizational skills and ability to prioritize and meet deadlines
- Strong written, verbal communication, negotiation, and presentation skills
- Detail-oriented with strong analytical and problem solving skills
- Ability to prioritize and manage multiple tasks, adhere to tight deadlines, and unafraid to ask questions
What the job involves
- The Sr. Manager, Paid Media (contract) will contribute to Nutrafol’s growth by driving channel strategy, campaign management, and optimization, reporting, and analysis across paid media channels for Nutrafol Skin
- You will help oversee performance measurement and optimizations across multiple online and offline channels including but not limited to TV (linear and streaming), Audio (podcast and radio), Display, OOH, Native and Online Video
- In this role, you will develop and execute strategies that will help increase new customer acquisition and continuously optimize to achieve efficiencies
- You are data-driven, acquisition-centric, and creative
- You get excited about building testing plans (A/B testing), analyzing campaign performance, and working closely with different teams
- This role will directly report into the Sr. Director, Performance Marketing and sit in a fast-paced, performance-driven entrepreneurial team, and have a high degree of ownership within the customer acquisition team
- Oversee paid media channels, including OTT, paid social, paid search, affiliate, audio (podcast, radio), YouTube, and programmatic for the Nutrafol Skin category
- Implement creative and unconventional marketing tactics to drive rapid growth
- Manage channel budget and spend, including forecasting monthly costs and reconciling discrepancies to maximize revenue and achieve KPI goals
- Articulate media strategies that grow the business, understand how the channels are impacting overall business and design future strategy based on the learnings
- Oversee the day-to-day implementation, management, optimization, and performance of campaign activities
- Design and conduct A/B tests to optimize campaign performance
- Quickly iterate on strategies based on real-time data and insights
- Develop and execute against learning objectives to drive continuous performance improvements through testing and analysis
- Demonstrate proficiency in implementing and leveraging paid social and search pixels for advanced tracking and optimization, to create custom audiences, and improve targeting
- Work collaboratively with multiple teams like Brand Marketing and Analytics to maintain an integrated approach to strategy and creative
- Analyze and provide leadership with data and media/marketing information as well as strategic analysis of campaigns
- Evangelize relevant and notable learnings, best practices, and operating procedures across teams
- Stay up-to-date with the latest paid media trends and best practice
Our take
Nutrafol develops and sells natural, drug-free oral supplements, serums, and treatment plans to support hair growth in men and women. The company, which has been around since 2014 and is endorsed by a number of medical professionals, is a leader in the natural hair growth supplement niche.
It’s easy to see why Nutrafol’s products would prove popular. Hair loss and thinning affects around 80% of men, and around half of women at some part of their lives. For many, the greatest impact is on self confidence, and inevitably mental wellbeing. The fact then, that so many mainstream hair loss treatments have side effects that also impair mental health, is far from ideal.
Existing investor Unilever acquired a majority stake in the company, which will vastly extend its reach across the globe. With the health & wellness supplements industry only becoming more accepted in the mainstream, and Unilever’s backing, a period of significant growth could be in store for Nutrafol.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
41% employee growth in 12 months
Company
Funding (1 round)
Apr 2019
$35m
SERIES B
Total funding: $35m
Company benefits
- Fully remote work experience, including a one-time allowance for home office setup
- Comprehensive medical, dental, and vision package, including FSA program
- 401K with 50% match
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
- Monthly wellness stipend
- Monthly work from home stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Virtual happy hours, yoga, and meditation sessions throughout the year
- Free meditation app membership (Headspace)
- Free Nutrafol subscription
- Pet insurance and benefit programs
Company HQ
Midtown South, New York, NY
Articles
Leadership
Giorgos Tsetis C.E
(CEO)Certified engineer who ran GTS Consulting between 2008 and 2014, before launching Nutrafol in a bid to find a natural, side-effect-free hair thinning treatment.
Roland Peralta
(CIO & CPO)Fashion & health entrepreneur who served as Chief Logistics Officer at Julien Farel Anti-Aging Haircare before co-founding Nutrafol.
Sophia Kogan, MD
(Chief Medical Officer)Gained a medical degree from SUNY Downstate Medical Center, and completed a research fellowship in pediatric dermatology before co-founding Nutrafol.
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