Demand Generation Senior Manager, Litify
$115-130k
Office located in New York, NY
Legal operating platform
Open for applications
Legal operating platform
101-200 employees
Open for applications
$115-130k
Office located in New York, NY
101-200 employees
Company mission
To create better business outcomes for legal teams, and better legal outcomes for their clients.
Role
Who you are
- 5+ years experience in B2B demand generation or campaigns marketing with demonstrated lead, pipeline, and revenue growth, preferably in SaaS
- Ability to self-manage paid channels and a good understanding of bidding strategy, including but not limited to pay-per-click, affiliate marketing, and paid social
- Deep industry knowledge of cutting edge demand generation methods, including creating a funnel, nurture strategies, digital, online, and live events
- Proven track record of acquiring customers and expanding brand presence through innovative strategies and execution
- Analytically-driven decision-maker, with the ability to capture and share key data and insights and use data to drive key marketing strategies and decisions
- A person who looks beyond just the marketing domain to help drive analytical insights that help the company expand and target key market segments, drive pipeline velocity, and contribute to the company’s overall go to market strategy
- Excellent written and verbal communications skills
- Adaptable in rapidly changing environments with a high degree of comfort with autonomy
What the job involves
- Litify is looking to hire a Senior Manager, Demand Generation to develop and execute marketing campaigns to generate leads and grow revenue
- This role will own the creation and promotion of content, research the market, and refine the customer experience
- You will also develop and execute demand generation strategies, collaborate with cross-functional teams, and analyze campaign performance
- Lead demand generation programs, including setting strategy, developing forecasts, evaluating appropriate budget levels, and measuring results, to generate inbound leads and qualified pipeline
- Develop strategies for both acquiring and nurturing leads that drive awareness, consideration, and purchase intent across all channels including email, webinars, partners, paid programs, events, digital channels, etc
- Craft compelling messaging that will resonate with your target audience and set of personas
- Drive content strategy to inspire engagement from customers and prospects, working with the rest of the marketing team
- Proactively partner with the sales teams and business development managers to ensure seamless interactions and follow-ups for prospects
- Design and execute tests to optimization marketing performance in line with pipeline goals
- Communicate with marketing, sales management, and leadership on an ongoing basis regarding new and nurtured lead performance results
Our take
It's often impossible for corporate legal departments to collaborate and integrate with other departments of a company. This is because business sectors become siloed due to software inconsistencies and incompatibilities.
Litify sets out to solve this problem with its legal operating system that equips legal professionals with the technology to collaborate with ease and transparency. Unlike unintegrated software competitors, Litify focuses on ensuring that its corporate tools are consistent throughout an entire company, helping to streamline operations for effectiveness and efficiency.
On top of a series of partnerships, including with Deloitte, Litify has achieved profitability and the backing of Bessemer Venture Partners, a leading institutional investor that now has a majority stake in the company. This backing enables it to bolster its market position as a unique player delivering optimized operations for legal departments and firms, and embark on its next phase of growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
-11% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2019
$50m
SERIES A
Apr 2018
$3.7m
EARLY VC
Total funding: $58.7m
Company benefits
- Remote-Friendly
- Unlimited PTO
- Volunteer Time Off
- Health, Dental, Vision Insurance
- Retirement Plans
- Unlimited PTO
Company HQ
Murray Hill, New York, NY
Leadership
Curtis Brewer
(CEO)Previously the CEO at Davisware. Prior to that, they spent 8 years at TravelClick in various VP roles.
Salary benchmarks
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