Senior Growth Marketing Analyst, SoundCloud
$90-110k
Next-generation music entertainment ecosystem
Open for applications
Next-generation music entertainment ecosystem
501-1000 employees
Open for applications
$90-110k
501-1000 employees
Company mission
To empower the world's audio creators with the best tools, services and resources to build and grow their careers.
Role
Who you are
- 3+ years of experience in marketing and consumer insights, with a proven track record of success in developing, managing, and executing creative, strategic digital and in-person activations
- Bachelor's degree in marketing, business, or a related field
- Strong understanding of marketing principles, trends, and innovation, including brand management, market research, and campaign development across various channels (e.g., digital, social media, events and in-person activations)
- Analytical mindset with strong problem-solving skills and a passion for data-driven decision-making
- Demonstrated excellence in performing analyses on large and complex data sets, particularly related to creating and analyzing retention curves and other consumer insights metrics
- Strong communication, presentation, and interpersonal skills
- Strong understanding of marketing analytics and reporting tools, including experience working in SQL and Looker Studio
- Ability to collaborate cross-functionally and work in a fast-paced environment
- Preferred experience working in a SaaS, technology, or subscription-based business
- Familiarity with event management platforms and tools and managing best-in-class customer loyalty programs is a plus
What the job involves
- SoundCloud is looking for an innovative and strategic Senior Analyst, Growth Marketing to join our team
- This team member will lead the development and execution of creative customer acquisition initiatives, such as contests, promotions, and events, as well as engagement and retention tactics such as developing a customer loyalty program
- This Senior Analyst will also play a critical role in deepening SoundCloud’s consumer insights knowledge through data analysis & reporting. Reporting to the Director of Growth Marketing, this individual will work closely with cross-functional partners, including the Product, Creative, Social, Music Marketing, Advertising, and Finance teams
- Lead the strategic development and execution of event-driven marketing campaigns, including digital and in-person contests, sweepstakes, and promotions to drive customer acquisition and engagement
- Collaborate with the Product, Creative, Social, Music Marketing, and Advertising teams to ensure seamless campaign and program execution
- Manage partnerships and collaborations with external brands and influencers to amplify reach and engagement
- Manage project budgets as assigned, ensuring efficient resource utilization
- Proactively identify and mitigate potential risks
- Design, launch, and manage a customer loyalty program to increase retention and customer lifetime value
- Define loyalty program structure, benefits, and rewards that align with SoundCloud platform differentiation, customer preferences, and company goals
- Collaborate on the development and implementation of key performance indicators (KPIs) to track project success
- Model projected impact/ROI of marketing campaigns and programs
- Generate insights from campaign data and results, and develop recommendations for optimization
- Develop a nuanced understanding of customer segments and retention behavior in collaboration with the Finance team
Our take
Founded in 2007, SoundCloud saw the need for an artist-first platform. They set out to empower independent artists and equip them with the necessary tools and resources to build and grow their careers.
SoundCloud has over 40 million artists on the platform (in comparison to Spotify's 11 million), making them the biggest audio discovery platform in a large and growing market. According to Midia Research, the independent artist market is bound to see unhindered revenue growth for the next few years.
The company plans to scale up its audience and expand its services through new offerings such as the SoundCloud "roster". This is a tier system that provides significant creative and financial resources, as well as financial and marketing support to artists (essentially rivaling large-scale record companies). While artists will maintain ownership of their copyrights they are to be represented by SoundCloud.
SoundCloud's expansion into new markets and regions is still full steam ahead. Through acquisitions, partnerships and even better product offerings, SoundCloud is bent on cementing its standing as every creator's springboard.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Feb 2020
$75m
SERIES G
Aug 2017
$170m
SERIES F
Total funding: $459.2m
Company benefits
- Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
- Employee Stock Ownership Plan
- Generous professional development allowance
- Interested in a gym membership, photography course or book? We have a Creativity and Wellness benefit!
- Flexible vacation and public holiday policy where you can take up to 35 days of PTO annually
- 16 paid weeks for all parents (birthing and non-birthing), regardless of gender, to welcome newborns, adopted and foster children
- Various snacks, goodies, and 2 free lunches weekly when at the office
- Robust 401k program
Company HQ
Mitte, Berlin, BE
Articles
Leadership
Alexander Ljung
(Chairman)Served as CEO of SoundCloud for 10 years, becoming Chairman in 2017. Has gone onto co-found Dance.
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