Senior Customer Marketing Manager, TravelPerk
+ Equity Options
More information about location
3+ days a week in office
Corporate travel platform
Open for applications
Corporate travel platform
1001+ employees
Open for applications
+ Equity Options
More information about location
3+ days a week in office
1001+ employees
Company mission
To connect people in real life in the most enjoyable and sustainable way possible.
Role
Who you are
- 7+ years experience within customer marketing/advocacy, specifically within B2B SaaS products
- The ability to recognise and understand customer pain points and turn that knowledge into adaptations or improvements
- Self-motivated with a passion for building and nurturing customer relationships
- Experience in evolving marketing programmes based on performance data, feedback from sales, and understanding of the business
- Hands-on experience prioritizing running multiple initiatives, campaigns, and deliverables simultaneously
- Self-motivation, who can work independently and proactively to resolve issues and take ownership of tools and processes, established and new
- Experience in managing and forecasting budgets would be beneficial
What the job involves
- As the Customer Marketing & Advocacy Manager, you will play a crucial role in turning satisfied customers into passionate advocates for our brand
- You will be responsible for creating and managing our customer marketing and advocacy program, which aims to deepen engagement and relationships with our customers and create customer enthusiasm for TravelPerk
- Design and implement a comprehensive customer advocacy and marketing strategy that identifies, nurtures, and leverages TravelPerk customers as advocates and their role in delivering growth
- Design & implement a company-wide customer communication strategy to create greater engagement and awareness of TravelPerks features & value proposition
- Enhance the case study/testimonial programme to amplify the excitement of our customers and demonstrate the realised economic value within their businesses
- Work with integrated marketing, social media, sales, and other x-functional partners to own the distribution of such content through the customer lifecycle
- Develop and roll-out TravelPerk customer referral & customer reference programs
- Develop marketing programmes/mechanisms to encourage positive reviews, improving presence on sites such as Capterra & G2
- Establish and manage a customer advocate community, including collaborating with local marketing and account management to drive regional 1st-party events, fostering peer-to-peer interactions and knowledge sharing
- Build programmes such as Customer Advisory Board (CAB), User Days, reference, and recognition programs to acknowledge and reward TravelPerk advocates for their support
- Act as the main bridge between marketing and account management in leveraging customer advocates within marketing activity i.e. spokespeople at events
- Define KPIs for the impact of the customer advocacy program, including advocacy-driven revenue growth, improvements in customer satisfaction metrics and overall contribution to brand metrics
Salary benchmarks
Our take
Although business travellers are often at the forefront of driving company growth, booking travel is typically a logistical nightmare as corporate travel tools are underdeveloped and stuck way in the past. TravelPerk has built a platform free from micromanagement, creating an experience that puts business travellers first.
TravelPerk's number of active users has grown year on year. Further, as well as more customers using the platform, those on it are using it more regularly. This is a clear signal that TravelPerk has a product market fit and is in scaling mode. The company has more than 2,000 customers, including scaleups like Revolut, Farfetch and Beyond Meat.
According to TravelPerk, its unit economics are strong already, which puts it in a strong position to grow without diluting itself too much through investment. The company is still innovating and said it is planning to release more products that will give the business traveller more freedom and flexibility than ever before. Its new Edinburgh hub and partnership with fintech unicorn Pleo, TravelPerk is undoubtedly committing to a period of scaling. Exemplifying this is its Series D funding of $104 million awarded in January 2024, which will boost TravelPerk's AI and automation capabilities to aid its growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
47% female employees
22% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2024
$104m
SERIES D
Jul 2023
$17.7m
GROWTH EQUITY VC
Total funding: $523.8m
Company benefits
- Stock options in the company
- Great healthcare benefits, including private healthcare and wellness programs
- Beautiful office with different spaces for every mood
- Fully stocked kitchen loaded with healthy food, snacks, and coffee
- Generous vacation time and flexible working hours
- The finest tech and anything else you need to do your best work
Company values
- We are owners
- Impact over effort
- A 7* experience
- We are a team
- Be a good person
Company HQ
El Parc i la Llacuna del Poblenou, Barcelona, Spain
Articles
Leadership
Avi Meir
(CEO)Founded Hotel Ninjas (hotel software) acquired 2 years later by Booking.com. Previously VP of budgetplaces.com (marketplace for hotels).
People progressing
Data Analytics Manager based in Barcelona
Diversity, Equity & Inclusion at TravelPerk
Felicia Norman-Williams (VP People)
- We have created the Perk Promise: our commitment to ensuring our people live their best life, do their best work and fulfil their potential in a community where they feel like they belong. This forms part of our Belonging philosophy, centred on creating an inclusive workplace.
- Beyond nationality and gender, we embrace various forms of diversity. Our hiring processes and language are inclusive, encouraging all candidates to apply. We follow a meritocratic approach in rewarding the right behaviours and performance.
- In our Tech department, we're dedicated to supporting women in tech. We’ve launched the TravelPerk Academy in partnership with All Women, promoting equal opportunities. Our first graduates include five talented women who became our Software Engineers. We also have a 'Women in Builders' community, which provides a safe space for women in tech to learn and share together. We run workshops on product diversity, inclusion, and unconscious bias for the Builders team.
- Through these efforts, we cultivate a diverse, inclusive organisation where every individual can excel, contributing to our shared success
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