Senior Customer Marketing Manager, GoDaddy
Domain registrar & web hosting platform
Be an early applicant
Domain registrar & web hosting platform
1001+ employees
Be an early applicant
1001+ employees
Company mission
To allow anyone to begin, grow, and run their presences online.
Role
Who you are
- At least 8+ years of professional experience. Primarily in Customer/Lifecycle marketing
- Strong experience with email channel and, preferably, also familiar with messaging channels such as SMS, WhatsApp and Bell notifications
- Track record of working with very large customer bases and familiar with robust marketing automation platforms such as Salesforce Marketing Cloud
- Proven ability to drive multiple initiatives in a fast-paced, innovative environment
- Comprehensive understanding of A/B testing process and experience with data-driven experimentation
- Experience with analyzing, interpreting, and leveraging quantitative and qualitative data to glean customer insights and make business decisions
- Communication and presentation skills, with the ability to engage partners at all levels
- Ability to translate marketing strategy into creative and technical requirements
- Proficiency in data visualization tools (Tableau and QuickSight), project management tools (JIRA and Workfront) and MS Office (Word, Excel and PowerPoint)
- Bachelor’s degree in business, Marketing, Communications, Economics, Public Relations, or related field
What the job involves
- As Sr Customer Marketing Manager, you will be instrumental in crafting journeys and experiments within email and messaging channels identifying key opportunities in customer onboarding window to drive activation and attach/upsell
- Additionally, you will be responsible for sharing results with business partners and leaders, achieving key performance metrics related to email channel health, customer engagement, and retention
- You will work together with various partners across GoDaddy for new experimental ideas and support the business as needed with outbound communications
- You will also work closely with our creative and operations teams to ensure detailed campaigns are delivered to our customers
- This role will report to the Director of Email Marketing within the Customer Marketing & Site org
- Be a champion of our outbound channels primarily in email but also in messaging (SMS, WhatsApp, Bell) promoting channel best practices
- Ideate on experiments to ensure new and existing customers have an effective onboarding experience with GoDaddy’s products
- Drive attach/upsell opportunities to generate incremental revenue and 2+ customers
- Join forces with stakeholders across the company to drive valuable and impactful experimentation strategies
- Provide clear requirements to creative and operations teams to make sure our campaigns are deployed successfully
- Gather and analyze data from multiple sources to identify opportunities for channel improvements
- Effectively communicate experiment ideas, results and roadmaps to leadership and key internal stakeholders
- Proactively drive projects to meet deadlines, prioritize, and bring up issues as needed
Application process
- To ensure we address you correctly throughout the process, please enter your Preferred Name if different than your Legal Name. We may ask you to confirm your Legal Name at a later stage when necessary
- If you do not have a legal first name, please input FNU where you are asked to input your first name
- If you do not have a legal last name/surname, please input LNU where you are asked to input your last name/surname
- Submit your resume and/or cover letter in PDF or Docx format
- For phone number, please enter your mobile number
Our take
GoDaddy is a leading web hosting company and internet domain registrar helping its 21+ million customers build professional websites and sell their products and services.
Following an increasing shift online for businesses, GoDaddy has made some strategic moves to harness this market wave. Most significantly, it has gotten ahead of the boom in eCommerce with its invoicing and payments services.
This simultaneously demonstrates a keen commitment to the requirements of its top users, and streamlines its services by eliminating the need for third-party programs. It is a smart update demonstrating market sensitivity and good business strategy.
Though its marketing and business practices have, in the past, attracted the ire of some - GoDaddy has for the most part successfully navigated these issues. It certainly hasn't dented its impressive customer numbers, and it continues to boast an impressive customer base including Roblox, Telegram and Asana
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Company benefits
- Company equity
- Equal opportunity employer
- Work from home opportunities
- Professional development & tuition support
- Subsidized meals
- Employer-paid trip reduction expenses
- Tax-advantaged accounts (FSA, HSA)
- Medical, dental, vision, disability
- Liberal time away to rest & recharge
- Family-friendly options like day care subsidy, paid parental leave, adoption assistance and fertility coverage
- Employee Assistance Plan
- Benefits fairs, flu shots, wellness perks
- Company-wide celebrations and events
- Team kudos and peer recognition programs
- Empower by GoDaddy matches charitable grants and offers volunteer opportunities
- Team-building and professional development
- A wide range of International Benefits, varies by country
Company HQ
South Tempe, Tempe, AZ
Leadership
Bob Parsons
(Founder & Executive Chair)Bob studied at the University of Baltimore, before founding GoDaddy in March 1997. They have been Executive Chair since then.
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