Product Marketing Manager, Outplay Entertainment
Offers bonus scheme and share option scheme
Mobile games developer and publisher
Job no longer available
Mobile games developer and publisher
21-100 employees
Job no longer available
Offers bonus scheme and share option scheme
21-100 employees
Company mission
To create limitless fun for everyone who plays our games.
Role
Who you are
- Data-Driven Marketing Experience: Experience of cross channel/360 marketing, preferably within mobile gaming, and knowledge of how to read data points and report back with summaries and key learnings relating to team/company goals
- An interest in Games/Mobile Games: An understanding of videogames and the mobile games industry, as well as different audience types, platforms, and gameplay experiences
- Customer Lifecycle: Knowledge and understanding of the entire customer lifecycle from discoverability/awareness, click, install/conversion, onboarding, engagement, fidelity, monetization, loyalty, and evangelism
- Marketing KPIs: Understanding of business and marketing KPIs, and how they impact each other, and comfortable working with analytics teams to produce detailed data-driven reports and insights
- Open-Minded and Innovative: Be comfortable collecting information and feedback from across the business, identify innovative ideas, and convert thoughts into actions in a structured manner
- Communication Expertise: Strong communication skills to be able to interact efficiently with stakeholders, marketing teammates, and developers
What the job involves
- In this role, you will support the marketing team on delivering 360 marketing campaigns for our key titles, focusing on organic installs
- You will contribute towards the GTM strategy and marketing campaign plans for new games and new content and updates to existing titles while working closely with our marketing team, analytics team, games teams, and senior stakeholders
- Additionally, you will support marketing efforts across the game store pages, notably the iOS Appstore, the Google Play Store, the Amazon Appstore, etc. in order to ensure our games are easy to find and that pages are maintained to engage and convert new players
- This is a perfect opportunity for an ambitious Marketing Manager to expand their knowledge and responsibilities across all marketing channels and drive real impact for new and existing titles with exciting marketing strategies
- 360 marketing planning: Planning, strategy, and coordination of 360 marketing campaigns (PR, social, influencers, events, ATL media, digital) for both large-scale campaigns and to promote specific in-game content such as new features, events, and sales
- Organic growth strategies: Work closely with the Head of Growth on identifying, planning, executing, and measuring opportunities to stimulate our organic growth in an ROI-positive manner
- Product expertise: Become fully immersed in the product and the product’s audience to develop and maintain a deep understanding of the product features, player motivations, economy, etc
- Benchmarking: Develop a strong understanding of the mobile marketplace and the various competitors in the space, analysing the strengths and weaknesses of competitor products, as well as identifying potential opportunities to share with the game teams
- Branding: Assure alignment with the brand pillars across in-game content and marketing communication copy, tone, and assets for consistency through the player funnel
- Store pages: Support maintenance and updates of all game store pages across copy, screenshots, videos, and icons, to continue to appeal to new players and drive organic impressions and conversion
- Reporting and analysis: Develop a strong understanding of team/company/campaign goals and assist in reporting all organic marketing activity, developing top line summaries and key learnings and sharing with key senior stakeholders
Our take
With the development of smartphones, it's no surprise that mobile gaming has risen over the years, becoming one of the fastest-growing segments in the gaming industry. Due to its widespread availability and the convenience of being able to play anywhere, mobile gaming has been adopted by a wide audience of smartphone users, and as technology continues to advance, so does mobile gaming.
Scotland-based Outplay Entertainment is a mobile game developer and publisher that has produced a multitude of award-winning games. With more than 160M global downloads, as well as a number of awards to its name, Outplay is recognised as one of Europe's leading game developers.
As the largest independent mobile game developer in the UK, Outplay is dedicated to continuing to produce a plethora of new and exciting games, while also developing its existing games. Given its ongoing success, the company has ambitious plans for its future growth within the game development industry.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
May 2014
$5m
EARLY VC
Nov 2012
$4m
EARLY VC
Total funding: $9m
Company HQ
Dundee, UK
Leadership
Douglas Hare
(Co-Founder & CEO)Previously the co-founder of The Collective and Foundation 9 Entertainment.
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