Vice President of Marketing, Sinch
$220-245k
Cloud communications for businesses
Be an early applicant
Cloud communications for businesses
1001+ employees
Be an early applicant
$220-245k
1001+ employees
Company mission
To bring businesses and people closer through personalised engagement.
Role
Who you are
- Experience: 10+ years of progressive marketing experience, with at least 5 years in senior leadership roles in SaaS or technology marketing
- Expertise in PLG and Demand Generation: Proven success in scaling product-led growth models and demand generation strategies within a SaaS or similar environment
- Data-Driven Approach: Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
- Leadership Skills: Experience leading diverse, high-performing marketing teams, with a track record of collaboration across product, sales, and central marketing operations functions
- Digital Marketing Proficiency: Hands-on experience in digital marketing channels including SEO, SEM, content marketing, and lifecycle marketing
- Results-Oriented: Demonstrated ability to drive revenue growth and meet business objectives through creative, measurable, and scalable marketing initiatives
- Excellent Communication: Strong storytelling and communication skills, with the ability to engage both internal and external stakeholders effectively
What the job involves
- As the VP of Marketing for Sinch Mailgun, you will lead the strategic marketing vision to accelerate growth for our SaaS product through both product-led growth (PLG) and demand generation for our mid-market and enterprise segments
- Your key focus areas will be on driving self-service revenue growth, building brand awareness, and generating high-quality leads for our sales teams across global regions
- You will work closely with Sinch’s central marketing operations, regional field marketing teams, product, and sales to deliver impactful marketing campaigns and foster long-term customer engagement
- Develop and execute a comprehensive marketing strategy for Mailgun, aimed at scaling product-led growth (PLG) revenue and supporting mid-market to enterprise sales objectives
- Drive Mailgun’s brand positioning, messaging, and voice to resonate with different customer segments, ensuring alignment across all marketing initiatives
- Identify growth opportunities and industry trends to guide decision-making and refine marketing plans in collaboration with Sinch’s central and regional teams
- Partner closely with the central marketing operations team to leverage shared resources, best practices, and tools, ensuring consistency and efficiency in marketing execution across regions
- Build and optimize self-service acquisition funnels to drive signups, trials, and conversions directly through our digital channels
- Develop and oversee lifecycle marketing campaigns, targeting different stages of the customer journey to increase engagement, reduce churn, and maximize LTV
- Collaborate directly with the product leader to ensure product updates, features, and customer feedback are integrated into marketing strategies that drive in-product engagement and feature adoption
- Design and execute content strategies, SEO, and digital advertising efforts focused on self-service acquisition and user retention
- Lead integrated marketing campaigns to generate high-quality leads for mid-market and enterprise segments, with measurable ROI
- Partner closely with regional field marketing teams responsible for executing account-based marketing (ABM) programs to generate enterprise-level opportunities, providing strategic guidance, support, and resources to amplify local impact
- Collaborate with sales and regional field marketing teams to align on ABM targets, develop lead-scoring models, and establish MQL-to-SQL handoff processes
- Develop thought leadership content, events, and webinars to engage enterprise decision-makers, enhancing the effectiveness of ABM efforts by regional teams
- Lead and mentor a high-performing marketing team, building specialized functions (e.g., growth/digital, performance, content, lifecycle) to support business goals
- Foster close alignment with the product leader to ensure cohesive strategies, enabling a seamless product-to-market fit that addresses evolving customer needs and behaviors
- Partner with central marketing operations and regional field marketing teams to streamline processes, share insights, and ensure unified execution across all customer touchpoints
- Set clear goals, KPIs, and metrics for marketing initiatives, regularly reporting on performance, insights, and actions to senior leadership
- Implement data-driven approaches and tools to continuously analyze the performance of campaigns, customer journeys, and funnel efficiency
- Identify and test new channels, growth tactics, and technologies to optimize self-service acquisition and conversion rates
- Drive a culture of experimentation within the marketing team, promoting A/B testing and iteration to refine strategies based on insights and results
Application process
- This role will be accepting applications until 8/14/2025 at a minimum
Our take
Over the course of well over a decade, Sinch has grown into an international service helping enterprise companies communicate with their customers over text, in-app video/voice messages, and other mobile channels. Used by Google, Tinder, Uber, and PayPal, among other marquee enterprise companies, most customers will have crossed paths with Sinch.
The company’s rise is due in part to an increased marketing focus on cultivating a highly personalised relationship between customer and brand. In part, too, it’s down to the surge in custom Sinch saw over recent years when more familiar channels of customer/brand communication went down. That seems to have settled now, but personalized messages, over text specifically, continues to play well among younger consumers.
It's going to prove a tough market to navigate going forward, though. Equally well-established competitors like Twilio, 8x8, and Link Mobility Group all have similar offerings. Sinch's foray into conversational AI will help them keep pace, as will their steady march of acquisitions, fundraising to fuel scaling efforts and partnerships with the likes of Salesforce.
Freddie
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (2 rounds)
Mar 2017
$15.3m
LATE VC
Apr 2016
$1.1m
SEED
Total funding: $16.4m
Company HQ
Stadshagen, Stockholm, Stockholm County
Leadership
Laurinda Pang
(CEO)Previously President of Global Customer Success and International / Wholesale Markets at Lumen Technologies. Was also Chair of the ITW | Global Leaders' Forum and Independent Director at Acacia Communications.
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