Vice President of Product Marketing, Klaviyo
$300-400k
1+ day a week in office
Intelligent marketing automation powered by customer data
Job no longer available
Intelligent marketing automation powered by customer data
1001+ employees
Job no longer available
$300-400k
1+ day a week in office
1001+ employees
Company mission
To give online brands direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships—at scale.
Role
Who you are
- Experience: 10+ years in product marketing with a proven track record in SaaS or technology, preferably within the marketing automation or CRM space. Experience in the eCommerce or direct-to-consumer sector is highly desirable
- Messaging & Product Positioning: Ideas that wow. Strategic thinker with insights on the industry and an ability to create market moving positioning. Expertise in crafting and executing strategies that leverage competitive analysis and market trends to drive differentiation and growth
- Leadership: Strong leadership skills with a demonstrated ability to inspire and manage a team in a fast-paced, high-growth environment. Proven experience in driving product marketing strategies and achieving measurable results
- Communication: Exceptional communication skills with the ability to effectively convey complex ideas to a variety of audiences, including executive leadership, customers, and industry analysts
- Executive Leadership: Confident personality and strong interpersonal skills with a track record of influencing outside span of control. Ability to provide a point of view and subsequently influence product direction
What the job involves
- As the Vice President of Product Marketing at Klaviyo, you will play a pivotal role in defining and driving our product marketing strategy to differentiate Klaviyo in a competitive landscape
- You will lead a dynamic team to elevate our product offerings, craft compelling narratives, and execute go-to-market strategies that resonate with our eCommerce and direct-to-consumer clients
- Your expertise will ensure that Klaviyo’s solutions are positioned as the go-to platform for businesses seeking advanced marketing automation and customer engagement
- Strategic Vision: Develop and execute a strategic product marketing plan that positions Klaviyo as the leading solution for eCommerce and direct-to-consumer businesses. Align product positioning with market needs, customer pain points, and competitive differentiation
- Market Insights: Conduct comprehensive market research and competitive analysis to identify key trends, emerging needs, and competitive threats. Use these insights to guide product development, refine messaging, and identify new growth opportunities
- Product Positioning: Develop product positioning and messaging that differentiates our products in the market
- Go-to-Market Leadership: Lead the development and execution of go-to-market strategies for new product features, updates, and launches. Collaborate with Enablement, Product, Sales, and Customer Success teams to ensure successful market entry and adoption. Produce product marketing collateral and work with other team members to ensure the best quality materials and information is presented to our customers and prospects
- Sales Enablement: Communicate the product’s value proposition to the sales team, and develop the sales tools that support the selling process of your products.Collaborate extensively with Sales Enablement on the creation and evolution of our sales content for every segment and function, from initial meeting to final close deck
- Product Launches: Plan the market launch of new products, and manage the cross-functional implementation of the plan, to ensure new product releases are successfully delivered to the market quickly and efficiently
- Team Leader: Build, mentor, and manage a high-performing product marketing team. Foster a culture of innovation, collaboration, and accountability to drive team performance and professional growth
- Performance Metrics: Define and track key performance indicators for product marketing initiatives. Use data to measure the effectiveness of strategies, optimize campaigns, and drive continuous improvement
- Stakeholder Communication: Act as the key liaison between product marketing and other departments. Communicate product strategies, updates, and market insights to internal stakeholders, ensuring alignment across the organization
- Product Evangelist: Act as key public spokesperson, keep the press and analysts informed of Klaviyo’s product strategy and progress. Partner with Analyst Relations to evangelize our point of view on the market to the analyst community and to ensure we receive the highest possible ratings
Our take
Klaviyo is a marketing firm helping growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing campaigns. From personalised newsletters to automated emails when customers abandon their shopping carts, the marketing automation platform makes it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes.
Klaviyo's CEO, Bialecki, believes that the main problem with e-mail marketing today is that there is a divide between two kinds of tools: analytics tools that help you understand what people are doing on a website, such as what products they are considering, and messaging tools that send them a marketing e-mail. Operating primarily within the retail and eCommerce industry, Klaviyo aims to solve this by offering a tool that brings together analytics and messaging. This allows companies to bring all of their first-party data into a single platform to get a deep understanding of their customers and then activate that data to deliver highly-targeted, personalised communications through email and SMS. In the process, Klaviyo's customers get a deep understanding of their consumers.
Klaviyo is a fast-growing company mainly due to its business model - the firm offers a concrete ROI for Klaviyo’s clients if the software persuades customers to make purchases by treating different types of customers differently. An IPO in 2023 has led to Klaviyo's release of Klaviyo AI, which empowers businesses to unlock revenue-driving opportunities and deliver exceptional customer experiences across channels. Still in its early days of public listing, it will be interesting to see how Klaviyo fares in the years to come.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
46% female employees
4% employee growth in 12 months
Company
Employee endorsements
Opportunities to learn
"Not only we have a good stipend to spend on learning but we also have development days every quarter, where we can switch off and focus on the areas..."
Funding (last 2 of 6 rounds)
Aug 2022
$100m
LATE VC
May 2021
$320m
SERIES D
Total funding: $778.5m
Company benefits
- Private health care cover
- All full time employees receive equity
- Commuting allowance for when you do travel to the office,
- A very generous education allowance every year for you to spend on learning and development.
- Free books policy - if you’re better off for having read it (or listened to it—audiobooks are covered too!) we’ll pay for it.
- Generous and flexible PTO policy
- Participation in Klaviyo ESPP
Company values
- We always put our customers first.
- We are owners.
- We strive to make the world more equitable.
- We are ambitious.
- We are always learning.
- We collaborate radically.
- We are remarkable.
Company HQ
Financial District, Boston, MA
Articles
Leadership
Andrew Bialecki
(CEO)Previously CTO at RockTech, Senior Engineer at Performable, Lead Engineer at Applied Predictive Technologies and an SDET Intern at Microsoft
Ed Hallen
(Chief Product Officer)Currently an Advisor at Team Engine. Previously worked in Enterprise Business Development at Google, Summer Associate at Accel-KKR and Principal at Applied Predictive Technologies.
Salary benchmarks
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Diversity, Equity & Inclusion at Klaviyo
Katelyn Nnake (Director of Diversity, Equity & Inclusion)
- At Klaviyo one of our key values is "we strive to make the world more equitable"
- In 2023 over 75% of Klaviyos participated in a Klaviyo Resource Group
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