Director of Product Marketing, TripleLift
AI & Intelligent GTM
$176-220k
OTE
$160-200k
BASE
Omnichannel advertisement marketplace
Be an early applicant
Omnichannel advertisement marketplace
201-500 employees
Be an early applicant
$176-220k
OTE
$160-200k
BASE
201-500 employees
Company mission
To elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting.
Role
Who you are
- 8–12+ years in Product Marketing within AdTech, MarTech, AI SaaS, or media platforms
- Experience marketing machine learning, automation, or predictive modeling products
- Strong technical fluency with ability to translate complexity
- Experience supporting enterprise sales cycles
- Proven track record launching complex AI-driven solutions
- Leadership Traits:
- Strategic storyteller
- Technically credible
- Revenue-oriented
- Operationally strong
- Cross-functional leader
What the job involves
- Reports to SVP Marketing
- Team: Product Marketing (close partnership with Product, Sales, ABM, and MOPs)
- We are hiring a Director of Product Marketing to lead how we bring AI-powered products to market
- This leader will define positioning, packaging, and go-to-market strategy for AI-driven solutions across CTV, video, native, retail media, and emerging formats
- They will translate complex machine learning, predictive models, and automation capabilities into clear business outcomes for brands, agencies, and publishers
- This is a high-impact, revenue-facing role at the center of Product, Sales, and Marketing
- Lead positioning for AI-driven capabilities across predictive audience modeling, intelligent curation, creative optimization, automation, and AI-powered planning and measurement
- Translate technical capabilities into clear business value
- Develop differentiated messaging versus legacy platforms and point solutions
- Own end-to-end GTM for AI-led launches
- Define ICP, use cases, buyer personas, and packaging strategy
- Align launches to quarterly pipeline goals across regions
- Partner with ABM and Demand Gen to ensure messaging supports in-market and out-market campaigns
- Align messaging to account journey stages
- Build enablement materials that support high-value, complex deals
- Develop narratives that demonstrate how AI reduces waste, improves performance, and accelerates activation
- Build competitive battlecards
- Integrate AI positioning into enterprise sales motions
- Shape POV on how AI is transforming media buying, CTV monetization, retail media, and creative performance
- Develop content optimized for AI-influenced search and buyer behavior
- Act as connective tissue between Product, Engineering, Sales, ABM, and MOPs
- Help operationalize account intelligence within marketing and sales workflows
- What Success Looks Like:
- AI-driven products have clear, differentiated positioning
- Sales confidently articulates intelligence-driven value
- AI launches are aligned to measurable pipeline impact
- Marketing campaigns are powered by intelligent segmentation
- TripleLift is recognized as a leader in applied AI for media
- Marketing is expected to support significant pipeline targets across regions. ABM has matured into a measurable revenue engine
- To scale that impact, we need product marketing that can translate AI capabilities into economic value, fuel ABM with differentiated messaging, and help Sales win complex, intelligence-driven deals
Our take
In order to survive in the digital age, businesses must now market their brand through omnichannel digital advertisement formats. However, building the technological infrastructure for omnichannel advertisement can be a convoluted process, with businesses having to liaise with multiple DSPs and publishers, and work with different software integrations across multiple platforms.
TripleLift is an omnichannel advertisement marketplace that aims to help businesses build advertisement campaigns across online video, CTV, display, branded content, and native formats within a single marketplace. The company partners with digital media publishers, DSPs, brands, and software companies to provide everything businesses need from analytic and engagement tools to the advertisement content itself.
There are many tech startups aiming to tackle the challenges of omnichannel advertising, and TripleLift has recognized that businesses seek operations from many of these providers, helping to reduce the complexity of marketing campaigns by connecting all parties within a single marketplace. Ultimately, this approach helps the company not only serve businesses and their marketing campaigns but also match the service providers with clients.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jun 2015
$10.5m
SERIES B
Mar 2014
$4m
SERIES A
Total funding: $18.7m
Company benefits
- Medical, Dental & Vision Plans
- Unlimited PTO
- 401k w/ employer match
Company HQ
Flatiron District, New York, NY
Leadership
Eric Berry
(Board Member & Co-Founder)Associate of Simpson Thacher & Bartlett LLP from 2008 to 2010. Worked on Product Architecture and Client Services for AppNexus from 2010 to 2012.
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