Product Marketing Manager, Mediafly
$95-100k
Sales enablement & content management software
Open for applications
Sales enablement & content management software
101-200 employees
Open for applications
$95-100k
101-200 employees
Company mission
To bring buyers a more interactive, personalized content engagement experience that drives deal results.
Role
Who you are
- 3+ years of Product Marketing experience in B2B SaaS, preferably in Martech or Sales Enablement
- You are proactive and action-oriented, with a strong drive for experimentation. You find creative, resourceful ways to learn, adapt, and improve; "being scrappy."
- Proven experience in a fast-paced startup environment
- Strong background in customer & product marketing
- Deep understanding of digital marketing, lead gen, and marketing communications
- Experience with social, email, content, and digital marketing strategies
- A data-driven mindset—comfortable with marketing analytics & optimization
- Ability to work cross-functionally with Sales, Product, Customer Success, and Marketing teams
- Exceptional writing, storytelling, and communication skills
What the job involves
- Mediafly is seeking a Product Marketing Manager to play a key role in driving the success of our Go-To-Market (GTM) teams
- You’ll shape GTM strategies to drive inbound and outbound demand by crafting compelling customer-centric messaging, creating product pricing/packaging, launching product releases and features, managing analyst relations and announcements, conducting market research and competitive analysis, and creating enablement materials to drive pipeline deal progression and support our sales and customer growth teams
- This role reports into the VP of Growth Marketing
- Dedicate yourself to staying close to the customer and partnering with the Sales and Customer Success teams
- Develop customer-centric messaging and positioning that clearly communicates the value of our platform
- Create and manage product launch plans, ensuring seamless execution across Marketing, Sales, and Customer Success
- Drive customer engagement and advocacy programs, including case studies, testimonials, and community initiatives
- Own and optimize social, digital, and content marketing strategies to attract and nurture leads
- Partner with cross-functional stakeholders to develop targeted campaigns, including email, paid media, and organic channels
- Manage and optimize the website, landing pages, and conversion funnels for maximum lead capture
- Develop sales collateral, pitch decks, and battle cards to empower sales teams
- Conduct market and competitive research, delivering insights that sharpen our Go-To-Market strategy
- Collaborate closely with Product & Sales to ensure alignment on messaging and positioning
Our take
Mediafly provides comprehensive software for sales and marketing teams, supporting them across enablement and content management. While the company has embedded itself among major clients like PepsiCo, GE and Disney, it is starting to be challenged by startups which are unbundling Mediafly’s services and have built their products with AI advantages as part of their foundation.
The company is now looking to refine its analytics offering in response. As part of this, it is aggregating all of the relevant information pertaining to a sales process, to inform managers and allow them to make reasonable forecasts across their whole pipeline. in 2023, it grew its customer base by 164% and integrated acquisitions from the revenue technology sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
40% female employees
Company
Funding (last 2 of 6 rounds)
Aug 2023
$80m
LATE VC
Nov 2021
$10m
GROWTH EQUITY VC
Total funding: $126.6m
Company benefits
- Remote based in US & UK
- Generous PTO
- 401K Retirement Plan
- Transparent Career Paths
- Medical, Dental & Vision
- Paid Parental Leave
- Remote Stipend
- 11 Paid Holidays
Company HQ
Chicago Loop, Chicago, IL
Leadership
William Walsh
(CEO)Previously the Founder, President and CEO of Aptology, Boardmember of Valen Analytics, President and CEO of Navis and was the CEO of Zebra Technologies.
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