Lifecycle Marketing Specialist, Clearco
e-Commerce store investor
Job no longer available
e-Commerce store investor
101-200 employees
Job no longer available
101-200 employees
Company mission
Clearco's mission is to democratize access to capital for e-commerce businesses.
Role
Who you are
- Proven experience managing an email marketing program
- Have experience warming up new IP addresses to expected full email send volume
- Detailed knowledge of email regulations, best practices, and compliance internationally
- Understanding of email deliverability and how to overcome potential deliverability issues
- Experience building lifecycle campaigns, including acquisition and retention
- Hands-on experience with marketing automation platforms
- Customer.io, Vero
- Google Analytics
- HTML/CSS/Liquid
- A/B Testing
- Proficient in data analytics to determine important data and be able to suggest improvements
- Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database
- Excellent written communication skills
- Strong project management skills and exceptional attention to detail
What the job involves
- Produce and execute all email campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling for marketing and transactional emails
- Build segmentations from a predefined library and database and upload and segment custom lists
- Craft compelling copy for email campaigns spanning marketing to transactional emails
- Manage and execute email marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders
- Use customer data such as industry sector, interactions with Clearco product, and more to drive the message and content personalization
- Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift
- Mitigate email and SMS frequency between program touch points to minimize database churn. This includes marketing campaigns, triggered emails, promotional emails, and transactional emails
- Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base
- Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, spam rating, etc
- Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics, including audits of how we can acquire, nurture and retain these customers
- Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices
- Constantly look for new campaigns that can drive new business or reactivate former business
- Reports into Marketing but works in partnership with Marketing, Partnerships, Founder Success, Sales, Product, and other teams, as required
Our take
Online platforms present excellent opportunities for entrepreneurs to start up e-commerce businesses, but accessing funding for it can be difficult. Venture capital processes can be slow, biased, and usually focus exclusively on funding large businesses.
Clearco invests in e-commerce businesses, providing funding of between £10,000 and £20 million to businesses as quickly as within 48 hours. The offering process is automated by AI, based on connecting business data from stores and advertisements, ensuring that it can be processed rapidly, accurately, and without the need for equity.
Whilst venture capital companies currently present funding opportunities for e-commerce businesses, Clearco has taken a unique data-driven approach, allowing it to automate and thus increase the speeds that its funding can take place. The company has also taken a non-biased and inclusive stance on its business, investing in 25 times more women-led businesses than venture capital alternatives, and providing a range of funding opportunities to accommodate any business size.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-62% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Oct 2023
$60m
SERIES D
Jul 2021
$215m
LATE VC
Total funding: $494.3m
Company benefits
- Comprehensive health insurance
- Flexible vacation & holidays
- Generous parental & family leave
- Beautiful downtown office, or remote
- Healthy food & snacks
- Kickass team & leadership
Company HQ
St. Lawrence, Toronto, ON
Leadership
Michele Romanow
(Executive Chairman)Director of Vail Resorts since 2016. Dragon Investor on Dragons' Den since 2015.
Andrew D'Souza
(Executive Chairman)President of Nymi from 2013 to 2015. Advisor for Wealthsimple since 2014.
Ivan Gritsiniak
(VP of Finance)Co-founded Clearbanc (now Clearco) as Director of Finance in 2016.
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