CRM Manager, Back Market
6-Month Contract
+ Equity.
Offers relocation package
2+ days a week in office
Online marketplace for refurbished electronics
Job no longer available
Online marketplace for refurbished electronics
501-1000 employees
Job no longer available
+ Equity.
Offers relocation package
2+ days a week in office
501-1000 employees
Company mission
To do more with what we already have.
Role
Who you are
- Several years (4+) of experience working in CRM
- Knowing Braze is a BIG plus
- A good balance of statistical/technical skills, business acumen, and communication skills
- Strong understanding of customer shopping behaviours online
- Excellent communication skills across different countries and cultures
- Proficiency in data analysis tools and language (e.g. Google Analytics, Tableau, SQL, Python)
- Ability to make business decisions with a data-driven approach
- Self-motivated, ability to be proactive in a fast-paced environment
What the job involves
- As a CRM Manager, you will be part of the Engagement team, a combination of Merchandising and CRM focused on driving long-term engagement across all touchpoints and building best-in-class user journeys
- You will be responsible for optimising our in-product communication (Content Card) segmentation and personalization strategy within the Engagement team
- We are looking for someone to join our CRM & Customer Engagement team on a mission from October to March 2025
- Manage Dynamic Content: Oversee the delivery of personalized, dynamic in-product content to enhance user engagement
- Optimize Communication Orchestration: Implement and refine communication strategies across various touchpoints to ensure seamless user experiences
- Innovative Engagement: Collaborate with the Product team to develop new touchpoints and innovative methods for engaging users within the product
- Data Collaboration: Work closely with the Engagement, Product and Data teams to gather new user data points (including demographics, purchase history, browsing behavior, engagement metrics etc…)
- Refine Personalization and Segmentation: Utilize collected data to continuously improve segmentation and personalization efforts, ensuring tailored user experiences
- Evaluate and Improve Segmentation:Review and challenge existing segmentation definitions to ensure they are effective
- A/B Testing: Conduct A/B tests on various segmentation strategies and marketing messages to identify the most effective approaches
- LTV Recommendations: Provide actionable recommendations to increase the Lifetime Value (LTV) of specific customer segments
Our take
At a time when new smartphones launch frequently but with fewer new features and when individuals want to contribute to sustainability and the circular economy, Back Market is setting out to provide customers with a viable option of purchasing refurbished electronics goods.
The vision of the company is to become the default choice when it comes to electronics purchases, irrespective of the customers' budget. In order to materialise this vision, Back Market guarantees that all the devices sold on its platform are 100% functional. The company screens sellers before allowing them to join its platform and it monitors their performance in real-time by collecting detailed customer feedback. By doing this, it hopes to restore trust in refurbished devices and to make sustainability an easy, safe, and affordable choice.
Back Market operates in 17 counties and has a client roster that includes Netflix, Disney, BBC, Sony, and Apple. The company has also raised over $1 billion in capital, which has been invested in expansion across new and current markets. And with the recommerce market only growing, Back Market has a lot of room for exciting future growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Company HQ
Beaubourg, Paris, France
Leadership
Thibaud Hug de Larauze
(Co-Founder & CEO)Previously a Logistic Export Assistant at Devanlay Lacoste and an Account Manager at Neteven.
Amandine Durr
(CPO)Amandine joined Back Market in 2021 as CPO. Prior to this, they were a Product Director at ManoMano, a Senior Innovation product Manager at Kering, and CPO/CEO and Head of Product at We Are TV.
Clément Petit
(CFO)Previously spent nearly 3 years at Veepee, initially joining as a Financial Director before becoming CFO of France then later Group CFO. Prior to that, they spent 4 years at Elanco in Financial roles.
Dawn Baker
(CTO)Dawn joined Back Market in 2022 as Senior VP of Engineering, becoming CTO in 2023. Prior to this, they worked at Google as a Senior Director of Engineering, at Fitbit as the VP of Software Engineering, and at LinkedIn as a Senior Manager of Site Reliability Engineering.
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