Senior Paid Advertising Strategist, Signifyd
Contract
$40 - $55 USD p/h
Fraud protection & cybersecurity for eCommerce
Be an early applicant
Fraud protection & cybersecurity for eCommerce
501-1000 employees
Be an early applicant
$40 - $55 USD p/h
501-1000 employees
Company mission
To empower brands with the confidence for fearless eCommerce through an end-to-end security platform that helps clients to pre-emptively prevent fraud.
Role
Who you are
- We need a seasoned pro with unwavering expertise in SEM who can architect and optimize complex, high-impact campaigns for our NORAM sales segment
- You'll own the strategic direction, budget oversight, and performance optimization, consistently pushing the boundaries to drive exceptional results
- Ability to work 40 hours a week
- 8+ years of battle-tested experience in demand generation and deep, demonstrable expertise in paid media management, with a significant and passionate focus on SEM. B2B experience is crucial; bonus points for e-commerce and SaaS backgrounds
- You are a true expert in managing SEM platforms (Google Ads is your playground). You also have a strong understanding of social media advertising platforms like LinkedIn
- Your analytical prowess is exceptional. You don't just see data; you extract profound strategic insights and identify actionable opportunities that others miss
- You're a strategic thinker and a natural problem solver. You can see the big picture, connect the dots, and proactively identify and address challenges
- You have a proven track record of building and implementing full-funnel acquisition campaigns with integrated tactics, understanding how paid search plays a critical role in the entire customer journey
- Collaboration is in your DNA. You're an expert at working effectively with cross-functional teams to achieve shared goals
- You're a self-starter with a strong sense of ownership. You thrive in autonomy, navigate ambiguity with confidence, and are driven to deliver exceptional results
What the job involves
- We are a rapidly growing B2B company seeking an experienced strategist who doesn't just execute but lives and breathes Paid Advertising, especially Paid Search
- You're not just managing campaigns; you're a strategic brain, a problem-solving machine, and an expert at turning search intent into qualified leads and revenue
- You'll be a direct partner to our Senior Demand Gen Marketing Manager, shaping our paid media and account-based marketing strategies across diverse digital landscapes
- Paid Search Management (Your Bread & Butter - 80%):
- Strategize, Architect, and Execute: You'll own the end-to-end strategy and execution of our search advertising campaigns across Google Ads and potentially niche platforms like Shopify Ads. This isn't just about keywords; it's about understanding the entire search ecosystem and how it fuels our funnel
- Deep Dive Keyword Mastery: You'll go beyond basic research, uncovering hidden opportunities and strategically expanding our reach with a nuanced understanding of keyword match types and their impact
- Ruthless Optimization & Efficiency: Weekly negative keyword deep dives are second nature. You'll proactively identify and eliminate wasted spend, ensuring every dollar works its hardest
- Predictive Power & Budget Acumen: You'll provide insightful forecasting and strategic budget recommendations that align with our ambitious growth targets
- Audience Architect: You'll strategically implement and optimize third-party audiences, providing insightful quarterly competitive analysis to inform our approach
- Data-Driven Strategic Insights: You don't just report on performance; you analyze it to uncover key lead generation drivers, identify conversion bottlenecks, and shape our overarching marketing strategy
- Hypothesis-Driven Optimization: You're a scientist at heart, developing and rigorously testing hypotheses to unlock performance breakthroughs and recommend data-backed optimizations
- Conversion Catalyst: You'll partner intimately with web and digital teams to identify website UX friction points, champion A/B testing initiatives, and relentlessly optimize conversion rates from search traffic
- 2. Social Media Advertising Support (20%)
- Social Savvy (LinkedIn Focus): You'll strategically support our social media advertising efforts, primarily on LinkedIn, with potential for Facebook, Instagram, and TikTok campaigns. Your focus will be on ensuring these channels integrate effectively with our search strategy
- Targeting Precision & Budget Control: You'll develop and optimize targeting strategies, bid management, and budget allocation across social platforms, always focusing on ROI and alignment with business goals
- Creative Performance Driver: You'll drive creative development, providing strategic input on ad copywriting, asset direction, and a rigorous creative testing framework to maximize impact
- Holistic Testing Roadmap: You'll develop a continuous testing roadmap across all paid channels to elevate overall campaign performance
- Strategic Contributor: You're eager to jump into ad-hoc marketing and demand gen projects, bringing your strategic paid media lens to a broader range of initiatives
- Opportunity to transition into a full-time role
Our take
The growth in eCommerce over the last 20 years has also caused a large rise in consumer fraud. To combat this, Signifyd provides an end-to-end platform for commerce protection.
Its solution targets issues such as money lost to chargebacks, customer dissatisfaction from mistaken declines, and operational costs due to tedious and manual transaction investigations. Its machine learning, data-driven approach helps businesses reduce false positives and wrongly declined orders, permitting them to make instant ship/don’t ship decisions and improve the experience for legitimate customers.
The company has raised significant funding in the past which has supported its development thus far. It has also secured impressive customers such as Samsung, Lenovo and Walmart.
Freddie
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Apr 2021
$205m
SERIES E
May 2018
$100m
SERIES D
Total funding: $411m
Company benefits
- Growth Opportunities
- Equity
- Exciting Workplace
- 4-day Workweek
Company HQ
Downtown San Jose, San Jose, CA
Leadership
Rajesh Ramanand
(Co-Founder & CEO)They started their career at FedEx in Payments and Shipping Risk for 8 years prior to joining PayPal as Head of Risk. They left this position after 2 years in June 2011 to co-found Signifyd with Michael.
Michael Liberty
(Co-Founder & Board Member)Former CPO of the company. Before this, they were the Head of Digital Goods and Platform Risk at PayPal. They also served as the Director of Business Development and then COO of GWC Warranty.
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