Instabug began as a mobile app monitoring platform helping developers identify and fix bugs, and over the past decade has expanded to cover all aspects of mobile app performance. This has been driven by the increased consumer engagement with, and expectations for, mobile apps. Mobile platforms are now a must, but buggy platforms cause churn, and in this era, churn loses business.
So the addressable market is huge, and skews towards enterprises with high app engagement volumes and correspondingly high stakes. What’s remarkable is that Instabug has netted a vast portion of it. Its software supports over 2 billion devices by way of its over 25,000 customers, which includes a long list of enterprises like T Mobile, Emirates, Doordash, and Deutsche Bank.
This is thanks to smart scaling and feature development on Instabug’s part, with the software now covering the full application lifecycle, combined with the healthy funding it’s drawn in. It’s also benefited from its focus on mobile applications, which were previously unaddressed by monitoring software. With mobile apps only becoming more central to large scale business, Instabug is on firm footing for continued growth.
Steph
Company Specialist at Welcome to the Jungle