Remarketing to 'abandoned' customers is challenging with one-way solutions like email campaigns. Conversations are key, especially with the rise of smartphones and mobile commerce. Regal, an outbound call and SMS platform, helps brands engage directly with consumers.
Regal facilitates event-driven calls and texts that sales teams can build into a prioritized workflow, with detailed customer profiles and neat features like branded caller ID - all accessible from a dedicated agent desktop. It helps sales teams operate in a more efficient, orchestrated fashion, with greater oversight analytics for line managers.
Regal faces stiff competition from well-funded contact centre rivals like Five9 and Genesys, which offer broader omnichannel solutions and more automated AI services. Despite its tighter focus on call-SMS engagement, Regal's 2022 funding and updated Branded Caller ID feature led to a 25% revenue increase for its B2C customers and reached 400 million wireless devices in the US.
Kirsty
Company Specialist at Welcome to the Jungle