Senior Product Marketing Manager, Mudflap
$165-180k
+ Equity
Fuel discounts for truck drivers
Posted today
Fuel discounts for truck drivers
101-200 employees
Posted today
$165-180k
+ Equity
101-200 employees
Company mission
Mudflap's mission is to change a $1 trillion industry for the better.
Role
Who you are
- 5-7+ years of experience in Product Marketing, Growth Marketing, Product Management, or a closely related function at a high-growth technology company
- Demonstrated ownership of cross-functional product launches from planning through post-launch adoption
- Hands-on customer research experience: you've run interviews, win/loss analyses, or VoC programs with minimal support and turned the findings into recommendations that changed a decision
- Experience translating positioning into website copy, marketing campaigns, enablement materials, and in-product content
- Strong writing and copywriting ability; you can make a complex product feel simple to a busy owner-operator
- Excellent project management and organizational skills, with the judgment to know what to escalate and what to just handle
- Comfortable operating with ambiguity, managing multiple priorities, and building process where none exists
- Curious, collaborative, customer-obsessed, and biased toward execution with a high bar for detail
- Experience in fintech, SaaS, marketplace businesses, logistics, or other high-growth environments where you've helped launch products, refine positioning, and drive customer adoption
What the job involves
- As a Senior Product Marketing Manager, you'll be the voice of the customer and the engine behind how our products go to market
- You'll uncover what owner-operators and fleets truly need, shape the positioning and messaging that brings our products to life, and lead launches from strategy through execution
- Partnering closely with Product, Sales, Customer Success, Design, and Data Science, you'll turn customer insights into compelling stories, successful launches, and measurable business impact, all while helping define what Product Marketing looks like as we continue to scale
- We're profitable, growing quickly, and building modern financial products for one of the largest industries in the world.
- Joining Mudflap means you'll help shape how new products are brought to market, influence product strategy through customer insight, and build the foundation of a growing Product Marketing function
- Individual Contributor
- Reports to Product Marketing Lead
- Own launches end to end. Run go-to-market for products and features across the portfolio–launch planning, cross-functional timelines, GTM readiness, internal communications, release documentation, and retrospectives. You are the operational quarterback who keeps launches organized, on schedule, and well executed
- Run the customer research program. Lead customer interviews, surveys, win/loss and churn conversations, and voice-of-customer synthesis. Turn raw feedback into clear, decision-ready recommendations for Product, Marketing, Sales, and Leadership
- Own messaging for a product area. Take positioning frameworks developed with the Lead PMM and translate them into value propositions, product narratives, and segment-specific messaging that hold up in front of real customers
- Bring product marketing to life across every channel. Work with Marketing and Design to execute customer-facing messaging across the website, product pages, lifecycle campaigns, launch communications, Help Center, sales collateral, and customer emails, so positioning shows up consistently throughout the customer experience
- Keep a pulse on the competition. Maintain competitive monitoring and battlecards, track how the fuel, payments, and fleet-management landscape shifts, and surface what it means for our GTM
- Measure and improve adoption. Define what launch success looks like, partner with Data Science to instrument it, and drive the post-launch work–education, lifecycle messaging, in-product touchpoints–that turns a release into real usage
Our take
Owner-operators make up 9% of the truckers on the road, in other words 680,000 small businesses forming the backbone of the U.S’s crucial trucking industry. However, only big fleets get major fuel discounts because they have large gallon volumes, leaving these self-employed truckers to pay full price.
Mudflap is bringing those savings to owner-operators & small fleets. When drivers sign up for the app, they join tens of thousands of users which Mudflap then leverages to drive sales for truck stops which offer discounts on fuel in return. It’s a smart model which massively simplifies the process for earning discounts compared to the old route of a fuel card which requires a credit check.
Stop managers could be sceptical about working with mobile payments in return for a promise of increased demand. However, the company provides its entire network with a Mudflap tablet through which to handle all payment transactions within the network, making it easy for whoever is behind the counter.
Steph
Company Specialist at Welcome to the Jungle
Insights
52% employee growth in 12 months
Company
Company benefits
- A flexible, remote-first company
- A team of talented individuals on a mission to change a $1 trillion industry for the better
- A high bar for quality and commitment to self-improvement
- An open mind to new ideas and methodologies
- Opportunities and support for massive career growth
Company HQ
Palo Alto, CA
Leadership
Sharon Yapp
(Co-Founder & Head of Product)Previously Director of Product Management at Trip.com, Zinio, Care.com, and Trucker Path.
Sanjay Desai
(Co-Founder & CEO)Previously Chief Product Officer at Klout and Trucker Path. Was also CEO of SchoolTube.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 17 more jobs at Mudflap