Senior Product Marketing Manager, Expedia Group
$155-248k
Salary applicable to Austin, TX
Online travel shopping company
Job no longer available
Online travel shopping company
1001+ employees
Job no longer available
$155-248k
Salary applicable to Austin, TX
1001+ employees
Company mission
Expedia's mission is to power global travel for everyone, everywhere.
Role
Who you are
- 8+ years in product, product marketing, portfolio and/or audience marketing experience, in a complex global organization, preferably in B2B technology
- Ready to share and implement validated practices on day one, including a demonstrated ability to author and implement outstanding insights plans, positioning, messaging, segmentation, and strategic, impactful go-to-market and adoption plans
- Highly functioning within ambiguity thanks to your unbridled curiosity and passion for unraveling complexity
- Willing to learn and eager to partner, always ensuring you bring your peers along the journey
- Able to capably handle numerous, complex decisions simultaneously, across multiple teams, time zones, and cultures
What the job involves
- Travel Partnerships and Media helps partners deliver excellent traveler and B2B experiences, driving growth for them and the EG marketplace through competitive supply, a valued advertising and travel media network, and affiliate solutions
- Our Marketing division is committed to establishing enduring connections with both travelers and partners
- We aim to foster a deep sense of trust and affinity for our brands, achieved through creative excellence and innovative marketing strategies
- Our B2B Product Marketing team is looking for a motivated Senior Product Marketing Manager who understands the power of outstanding go-to-markets and cares deeply about the customer experience to focus on our Vacation Rental business
- You’ll be working closely with collaborators and leaders across the company, including Product, Strategy, Growth Marketing and Sales teams, to launch new and improved products across our Vacation Rental partner segments, building winning go-to-market strategies, internal and external readiness for launches, and strong and enduring product positioning and messages
- The Senior Product Marketing Manager is responsible for meeting and exceeding business objectives for a portfolio of products and programs helping our supply partners reach their revenue goal through increasing their visibility and competitiveness with the traveler segments that will deliver the most value to their business
- Develop market, customer, and competitive insights to help inform the product roadmap, business decisions, and positioning of your products
- Critical to the success of the role includes developing a deep understanding of Expedia Group’s audiences and of our business and product strategies, and to work closely with cross-functional teams to influence and optimize our roadmap and launch plans
- Define launch strategies for new products or programs within the Vacation Rental portfolio
- Craft core, benefit-based product positioning that can be leveraged by the global campaign teams, creative and UX content teams. Advise on messaging emphasis to best engage different partner segments
- Develop and optimize adoption and mitigation strategies for existing products or programs, identifying compelling content for education campaigns
- Coordinate efforts to ensure Account Management readiness, developing marketing materials and partnering with the Sales Enablement, Knowledge Management, and Training teams
- Partners with product, marketing, customer support, sales enablement, and sales teams to drive adoption of key products and features
Application process
- End Date: July 28, 2025
Our take
Expedia is an online travel agency. They enable users to access a wide range of services including airline tickets, hotel reservations, car rentals, cruises, vacation packages, and various attractions and services via the world wide web and telephone travel agents. Its primary web businesses include Expedia.com, Hotels.com, Hotwire.com, and Egencia.com.
Between 2021 and 2022, Expedia has been selling and merging a list of its sub-brands in a bid to simplify its operations, including Egencia and Classic Vacations. Due to plummeting share prices, mostly in the case of its sub-brands, Expedia has been leveraging its subsidiaries' customer base and merging them into the company’s core brand. Contrasting this move, Expedia has also been partnering with tech start-ups in a bid to make travel more accessible to underserved groups. Becoming Rentable, a travel company for the disabled is one of 12 startups that are part of Expedia Group’s new Open World Accelerator Programme.
What this indicates is Expedia’s shift from buying other travel companies and a move towards enhancing the experience of its preexisting customer base. This move is aiding in a long-term plan for greater long-term traveler loyalty, utilizing Expedia’s vast amounts of data, not just from reviews, but from check-in, cleanliness, communication, cancelations, etc to inform how guests experience a property.
Steph
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company benefits
- Leisure Travel Reimbursement
- Travel Discounts
- Family & Friends Discount
- Employee Assistance Program
- Wellness Reimbursement
- Global Service Awards
- Business Travel Medical Insurance
- Matching Gifts
- Expert Medical Opinion
- New Parent Benefit
- Employee Stock Purchase Plan
- 401K Plan
- Health Insurance
- Dental Insurance
- Flexible Spending Account (FSA)
- Vision Insurance
- Health Savings Account (HSA)
- Life Insurance
Company HQ
Interbay, Seattle, WA
Leadership
Peter M. Kern
(CEO, not founder)Has been a director of Expedia Group since completion of the IAC/Expedia Group Spin-Off and has served as Vice Chairman of Expedia Group since June 2018. Previously CEO of Tribune Media and Managing Partner of InterMedia Partners VII, LP, a private equity firm.
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