Senior Marketing Manager, Pliant
Performance & Growth, US
+ Performance-based incentives
More information about location
Digital corporate credit card solutions
Posted today
Digital corporate credit card solutions
201-500 employees
Posted today
+ Performance-based incentives
More information about location
201-500 employees
Company mission
To empower businesses to grow by providing a smart payment option that grows with their business.
Role
Who you are
- 3 -6 years of experience in B2B performance/growth marketing, ideally in CaaS/ SaaS or fintech (Series A–C stage)
- Deep knowledge of performance marketing platforms (Google Ads, Meta Ads, LinkedIn) and lifecycle tools (HubSpot, Salesforce, GA4)
- Proven experience designing and executing full-funnel campaigns with measurable business impact
- Strong A/B testing skills and familiarity with experimentation frameworks and funnel analytics
- Ability to work autonomously in a fast-paced, entrepreneurial environment and prioritize effectively
- Experience collaborating across marketing, product, data, and sales teams to drive alignment and impact
- Bonus: Background in fintech or working with travel clients is a strong plus
- Fluency in English (written and spoken) is required
What the job involves
- We are looking for a (Senior) Marketing Manager, Performance & Growth - US (m/f/d) with a strong focus on Performance Marketing, Growth, and Account-Based Marketing (ABM) to drive scalable and targeted demand generation in our U.S. market
- This is a high-impact role where you'll be responsible for developing the marketing engine and shaping GTM execution - from paid acquisition and funnel optimization to running tailored ABM campaigns targeting strategic accounts
- This is a great opportunity to shape the demand generation strategy in a new market, working closely with the founders and cross-functional teams to deliver scalable and predictable pipeline growth in a fast-paced B2B fintech environment
- You’ll collaborate cross-functionally with Sales, Product, and Founders to align growth tactics with pipeline goals, while leveraging data to fuel experimentation and insights
- Paid Acquisition: Take full ownership of performance marketing channels, including Google, Meta, LinkedIn, and programmatic
- ABM Execution: Design and execute account-based marketing campaigns in close alignment with sales - targeting high-value accounts with tailored messaging, content, and tactics
- Growth Experimentation: Design, run, and analyze A/B tests across the funnel to drive acquisition and lifecycle improvements
- Funnel Optimization: Build and evolve frameworks to track the user journey from impression to activation and identify bottlenecks
- Campaign Execution: Launch and manage paid and lifecycle campaigns end to end, from creative briefing to optimization and reporting
- Marketing Ops: Set up and manage tech stack including HubSpot, GA4, attribution tools; ensure lead flow integrity to Sales
- Cross-Functional Collaboration: Work closely with Product, Sales, Founders, and Design to align messaging, landing pages, and GTM strategies
- Planning & Forecasting: Contribute to growth forecasting, performance reviews, and team planning rituals with clear, data-driven insights
Our take
The corporate credit card industry, historically dominated by giants like AmEx, has seen rapid disruption and growth over recent years. An influx of VC investment boosted smaller outfits like Divvy and Brex Inc. to multi-billion dollar operations, and this has cracked open the market to a host of smaller fintech startups.
Pliant is a German company entering the scene, but it’s a competitive one. It's hoping to stand out by prioritising seamless software integrations, competitive cashback, and a new optional feature offsetting travel-related CO2 emissions. The latter is incredibly novel and has undoubtedly won the company some press in an increasingly sustainability-oriented climate.
Pliant’s offering of both physical and digital cards, as well as its suite of advantages and services, has enabled the company to successfully adapt to the growing payments market. The company has, thus far, entered seven additional European markets and expanded its customer portfolio sixfold. Following successful funding rounds, Pliant is set to further expand operations and its business reach, with a focus on the US.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
233% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2025
$41.2m
SERIES B
Apr 2024
$21.1m
SERIES A
Total funding: $123m
Company benefits
- Home office and remote work
- Flexible working hours
- Mobility discount
- Budget for professional development and training
- Railcard
- Monthly food allowance
- Gympass
- Weekly mindfulness sessions
- Team events
Company HQ
Kollwitzkiez, Berlin, Germany
Leadership
Fabian Turner
(Co-Founder & CPO)Previously the Head of Operations at Lendico, and went on to serve as CPO at FinCompare.
Malte Rau
(Co-Founder & CEO)Previously a Portfolio Manager and Head of Fintech Investments at Global Growth Cap, they then went on to found Geldspeicher GmbH.
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