Senior Insight Manager, Abrdn
Savings & investment company
Job no longer available
Savings & investment company
1001+ employees
Job no longer available
1001+ employees
Company mission
Helping clients to prepare for the future
Role
Who you are
- Proven track record in delivering voice of client/insight programmes for large and/or complex organisations
- Ability to condense analyse, visualise and summarise large volumes of data for simple and effective delivery and engagement
- Can translate data and insight into practical actions and recommendations for stakeholders
- Extensive experience working with secondary data points such as Broadridge, CRM, UX, Ops, Social listing etc. to add depth to client and market insight and provide combine VoC narrative to business
- Knowledge of client experience and/or journey measurement
- Long term brand tracking/equity experience
- Strong agency management skills including procurement and onboarding
What the job involves
- The Senior Insight Manager is a significant role for the team and the business
- You will provide specialist insight leadership that elevates the voice of the client business-wide and ensures that client and market insights inform brand, marketing and client planning and measurement across all our products and channels
- The purpose of this role is to define, design and deliver a regular insights and benchmarking for abrdn that will:
- Benchmark abrdn’s market position relative to competitors and provide gap analysis on priority factors
- Deliver in-depth actionable client insight for marketing and leadership teams
- Measure brand health and equity for abrdn Investments
- Provide leadership on client insight at all levels
- Manage valuable and productive relationships with specialist external suppliers, including Broadridge
- Maximise insight from other data sources (CRM, UK, Ops, Social Media, Website, Search)
- Provide a clear and consistent insight narrative to senior stakeholders on a regular basis
- Ensure client and market insight is embedded into marketing and business planning
- Convene virtual teams to collaborate with other specialists to drive action from insight
Application process
- End Date: February 11, 2025 (12 days left to apply)
Salary benchmarks
Our take
Abrdn, formerly known as Standard Life Aberdeen, is a global investment company helping its clients to save and invest for their futures. It operates three businesses - Investments, Adviser and Personal - and has been operating since way back in 1825.
Nowadays, atop its investment and advice services, the company delivers two platforms for financial advisers. The first, Wrap, enables users to build and manage portfolios for each client. It also includes SIPP drawdown capabilities - which means advisers can choose the best platform charges when client assets are at their highest. The second, Elevate, encompasses a suite of tools for advisers to save time and make sure their clients are informed.
Recently, Abrdn announced "adviserOS" which represents an upgrade to their platform offerings. There is limited information to go on, but the company claims this new venture will be more simple and data-led, as well as require less admin. It will be interesting to see if this new release keeps pace with tech developments across the investment space, and allows abrdn to continue as an innovator.
Freddie
Company Specialist at Welcome to the Jungle
Company
Company HQ
Edinburgh New Town, Edinburgh, UK
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