VP of Brand, MANUAL
3-5 days a week in office
Healthcare at scale
Open for applications
Healthcare at scale
201-500 employees
Open for applications
3-5 days a week in office
201-500 employees
Company mission
To extend the healthy years of lives for a large part of the population in the UK, Brazil, and beyond focusing on life-impeding conditions like hormonal imbalance, obesity, hair loss and menopause.
Role
Who you are
- A strong track record of building and scaling successful consumer brands—ideally in high-growth DTC, lifestyle, or healthcare businesses
- A deep belief in the power of brand and community to transform behaviour and drive growth
- Hands-on experience leading brand activations across PR, content, creative, community, and communications
- Strategic thinking paired with creative problem-solving—able to connect the big picture with actionable plans
- Excellent communication and influencing skills; comfortable engaging across all levels, including the board
- Proven ability to hire, grow, and inspire high-performing teams
- Comfortable working in fast-paced, ambiguous environments where you help define success—not just deliver it
- Incredibly driven, curious, and passionate about making a meaningful impact in people’s lives
What the job involves
- MANUAL is on a mission to help people take control of their health through accessible, effective healthcare solutions
- We're looking for a visionary VP of Brand to lead the charge in shaping and scaling a world-class brand that resonates deeply with our customers and redefines the global healthcare experience
- In this role, you'll own the development and execution of our brand strategy—defining how MANUAL shows up in the world across every channel, product, and touchpoint
- You’ll bring a unique blend of strategic thinking and creative instinct, with proven experience scaling high-growth consumer brands in sectors like DTC, lifestyle, or healthcare
- This role sits at the heart of our leadership team, offering a rare opportunity to help build one of the most exciting and impactful healthcare brands of our time
- Lead Brand Vision & Strategy: Define and evolve MANUAL'S brand vision, positioning, and identity to ensure consistency, character, and impact across all touchpoints
- Shape the Brand Experience: Own how MANUAL looks, sounds, and feels across every customer interaction—from product and packaging to content, communications, and service
- Marketing Communications: Develop and implement a communications strategy that brings our brand and products to life in compelling and authentic ways across channels
- PR & Storytelling: Build an always-on PR engine that communicates Manual’s mission, values, and impact - making us a leading voice in health and wellness
- Community Building: Cultivate a thriving health and wellbeing community that helps people improve their health outcomes and connect with others on the same journey
- Brand Health & Measurement: Establish and track key brand health metrics, using insights to inform strategy and improve performance
- Team Leadership: Manage, mentor, and inspire a growing team. Create a culture of ownership, creativity, and continuous learning
- Cross-functional Collaboration: Work closely with Product, Commercial, and People teams to ensure brand is embedded in everything we build—from product launches to employer brand
- Innovation & Creativity: Bring fresh thinking to everything you do. We're breaking new ground in healthcare, and we need someone who embraces the unknown with energy and optimism
Salary benchmarks
Our take
MANUAL is a digital healthcare clinic supporting patients with life-changing conditions such as hormonal imbalance, obesity, menopause and hair loss across the UK and Brazil. It does this with a blend of doctor-specialist services, prescription medication backed by science, and digital products informed by behavioural change.
It works to remove the stigma around health problems such as obesity, hormone imbalances and menopause through teleconsultations, testing, regular check-ins and a range of tools, supplements and medications to treat common issues like poor sleep, hair loss, erectile dysfunction and skin conditions. Originally focused solely on men's health, the service led a shift in attitudes among its customers, with about half the men using the service to treat more than one condition, indicating that they're not just seeking help for the worst health issue that they're experiencing. Since then it has opened its services to all genders with a hope to sift attitudes on a wider variety of health issues.
The company has raised an impressive amount of capital, most recently in 2024. And this funding is being used to expand its reach and enhance its services, particularly focussing on treatments for hormonal imbalance, obesity, and hair loss.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Challenging work
"Over my last year at Manual, I've worked on many products to help improve the men's health space. The projects I've worked on here have been some..."
Funding (last 2 of 3 rounds)
Sep 2024
$39.6m
EARLY VC
Mar 2021
$30m
SERIES A
Total funding: $74.8m
Company HQ
Southwark, London, UK
Articles
Leadership
George Pallis
(Co-Founder & CEO)Previous the Global Head of Marketing at Deliveroo and Head of Performance Marketing at TransferWise.
Diversity, Equity & Inclusion at MANUAL
- Diversity and Inclusion at MANUAL is about fairness. It's a fabulous virtuous circle and we are fusing on:
- Conversations - we are creating a common language via initiatives such as our monthly Tea & Learns, our IWD spotlight on our incredible female-identifying employees, our ongoing celebrations…
- Learning - we are offering D&I trainings catered to our needs such as unconscious bias, psychological safety, mental health support...
- Measurement - we are proud of our 93%+ favourable responses in our monthly pulse confirming that everyone feels welcomed and all voices are listenned to at MANUAL.
- Culture - we are feedback-driven culture, we are humble and love to learn from each other!
- We are committed to equal employment opportunities regardless of gender, age, disability, race, religion or belief, sexual orientation and gender reassignment, pregnancy and maternity, marriage and civil partnership. We base all our employment decisions on merit, job requirements and business needs. This applies to all decisions related to hiring, training, remuneration, promotion and potential termination.
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